The rise of advertising in the United States: a history of innovation to 1960
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Lanham
Scarecrow Press
2012
|
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Print version record |
| Beschreibung: | 1 online resource (xi, 198 pages) |
| ISBN: | 9780810884076 0810884070 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV045356577 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 181212s2012 |||| o||u| ||||||eng d | ||
| 020 | |a 9780810884076 |9 978-0-8108-8407-6 | ||
| 020 | |a 0810884070 |9 0-8108-8407-0 | ||
| 035 | |a (ZDB-4-EBU)ocn838119553 | ||
| 035 | |a (OCoLC)838119553 | ||
| 035 | |a (DE-599)BVBBV045356577 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 659.10973 |2 23 | |
| 100 | 1 | |a Applegate, Edd |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The rise of advertising in the United States |b a history of innovation to 1960 |c Edd Applegate |
| 264 | 1 | |a Lanham |b Scarecrow Press |c 2012 | |
| 300 | |a 1 online resource (xi, 198 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Print version record | ||
| 505 | 8 | |a In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. From the sensational antics of P.T. Barnum to the retail marketing magic of John Wanamaker, Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising "went professional." | |
| 648 | 7 | |a Geschichte 1700-1960 |2 gnd |9 rswk-swf | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 4 | |a Advertising |z United States |x History | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 651 | 7 | |a USA |0 (DE-588)4078704-7 |2 gnd |9 rswk-swf | |
| 689 | 0 | 0 | |a USA |0 (DE-588)4078704-7 |D g |
| 689 | 0 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | 2 | |a Geschichte 1700-1960 |A z |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a Applegate, Edd |t Rise of advertising in the United States |d Lanham : Scarecrow Press, 2012 |z 9780810884069 |z 0810884062 |
| 912 | |a ZDB-4-EBU | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030743169 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=478349 |l FLA01 |p ZDB-4-EBU |q FLA_PDA_EBU |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804179186294718464 |
|---|---|
| any_adam_object | |
| author | Applegate, Edd |
| author_facet | Applegate, Edd |
| author_role | aut |
| author_sort | Applegate, Edd |
| author_variant | e a ea |
| building | Verbundindex |
| bvnumber | BV045356577 |
| collection | ZDB-4-EBU |
| contents | In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. From the sensational antics of P.T. Barnum to the retail marketing magic of John Wanamaker, Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising "went professional." |
| ctrlnum | (ZDB-4-EBU)ocn838119553 (OCoLC)838119553 (DE-599)BVBBV045356577 |
| dewey-full | 659.10973 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.10973 |
| dewey-search | 659.10973 |
| dewey-sort | 3659.10973 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| era | Geschichte 1700-1960 gnd |
| era_facet | Geschichte 1700-1960 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02302nmm a2200457zc 4500</leader><controlfield tag="001">BV045356577</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">181212s2012 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780810884076</subfield><subfield code="9">978-0-8108-8407-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0810884070</subfield><subfield code="9">0-8108-8407-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-4-EBU)ocn838119553</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)838119553</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045356577</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.10973</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Applegate, Edd</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The rise of advertising in the United States</subfield><subfield code="b">a history of innovation to 1960</subfield><subfield code="c">Edd Applegate</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Lanham</subfield><subfield code="b">Scarecrow Press</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (xi, 198 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Print version record</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. From the sensational antics of P.T. Barnum to the retail marketing magic of John Wanamaker, Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising "went professional."</subfield></datafield><datafield tag="648" ind1=" " ind2="7"><subfield code="a">Geschichte 1700-1960</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Advertising</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="z">United States</subfield><subfield code="x">History</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">USA</subfield><subfield code="0">(DE-588)4078704-7</subfield><subfield code="D">g</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Geschichte 1700-1960</subfield><subfield code="A">z</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="a">Applegate, Edd</subfield><subfield code="t">Rise of advertising in the United States</subfield><subfield code="d">Lanham : Scarecrow Press, 2012</subfield><subfield code="z">9780810884069</subfield><subfield code="z">0810884062</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBU</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030743169</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=478349</subfield><subfield code="l">FLA01</subfield><subfield code="p">ZDB-4-EBU</subfield><subfield code="q">FLA_PDA_EBU</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| geographic | USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV045356577 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:15:52Z |
| institution | BVB |
| isbn | 9780810884076 0810884070 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030743169 |
| oclc_num | 838119553 |
| open_access_boolean | |
| physical | 1 online resource (xi, 198 pages) |
| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Scarecrow Press |
| record_format | marc |
| spelling | Applegate, Edd Verfasser aut The rise of advertising in the United States a history of innovation to 1960 Edd Applegate Lanham Scarecrow Press 2012 1 online resource (xi, 198 pages) txt rdacontent c rdamedia cr rdacarrier Print version record In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. From the sensational antics of P.T. Barnum to the retail marketing magic of John Wanamaker, Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising "went professional." Geschichte 1700-1960 gnd rswk-swf Advertising fast Advertising United States History Werbung (DE-588)4065541-6 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Werbung (DE-588)4065541-6 s Geschichte 1700-1960 z 1\p DE-604 Erscheint auch als Druck-Ausgabe Applegate, Edd Rise of advertising in the United States Lanham : Scarecrow Press, 2012 9780810884069 0810884062 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Applegate, Edd The rise of advertising in the United States a history of innovation to 1960 In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers. From the sensational antics of P.T. Barnum to the retail marketing magic of John Wanamaker, Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising "went professional." Advertising fast Advertising United States History Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4078704-7 |
| title | The rise of advertising in the United States a history of innovation to 1960 |
| title_auth | The rise of advertising in the United States a history of innovation to 1960 |
| title_exact_search | The rise of advertising in the United States a history of innovation to 1960 |
| title_full | The rise of advertising in the United States a history of innovation to 1960 Edd Applegate |
| title_fullStr | The rise of advertising in the United States a history of innovation to 1960 Edd Applegate |
| title_full_unstemmed | The rise of advertising in the United States a history of innovation to 1960 Edd Applegate |
| title_short | The rise of advertising in the United States |
| title_sort | the rise of advertising in the united states a history of innovation to 1960 |
| title_sub | a history of innovation to 1960 |
| topic | Advertising fast Advertising United States History Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Advertising United States History Werbung USA |
| work_keys_str_mv | AT applegateedd theriseofadvertisingintheunitedstatesahistoryofinnovationto1960 |