The daily you: how the new advertising industry is defining your identity and your worth
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Haven
Yale University Press
2011
|
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Print version record |
| Beschreibung: | 1 online resource (xi, 234 pages) |
| ISBN: | 9780300166521 0300166524 1283409046 9781283409049 |
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Datensatz im Suchindex
| _version_ | 1804179185640407040 |
|---|---|
| any_adam_object | |
| author | Turow, Joseph |
| author_facet | Turow, Joseph |
| author_role | aut |
| author_sort | Turow, Joseph |
| author_variant | j t jt |
| building | Verbundindex |
| bvnumber | BV045356214 |
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| contents | "The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me - and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a "target" or "waste" or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online? Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets -and what can be done to stop it"-- |
| ctrlnum | (ZDB-4-EBU)ocn774395317 (OCoLC)774395317 (DE-599)BVBBV045356214 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV045356214 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:15:51Z |
| institution | BVB |
| isbn | 9780300166521 0300166524 1283409046 9781283409049 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030742806 |
| oclc_num | 774395317 |
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| psigel | ZDB-4-EBU ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Yale University Press |
| record_format | marc |
| spelling | Turow, Joseph Verfasser aut The daily you how the new advertising industry is defining your identity and your worth Joseph Turow New Haven Yale University Press 2011 1 online resource (xi, 234 pages) txt rdacontent c rdamedia cr rdacarrier Print version record "The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me - and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a "target" or "waste" or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online? Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets -and what can be done to stop it"-- BUSINESS & ECONOMICS / Advertising & Promotion bisacsh SOCIAL SCIENCE / Media Studies bisacsh Advertising fast Consumer profiling fast Customer services / Technological innovations fast Marketing / Technological innovations fast Consumer profiling Marketing Technological innovations Customer services Technological innovations Advertising Soziale Identität (DE-588)4077567-7 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Werbung (DE-588)4065541-6 s Verbraucherverhalten (DE-588)4062644-1 s Soziale Identität (DE-588)4077567-7 s 1\p DE-604 Erscheint auch als Druck-Ausgabe Turow, Joseph Daily you New Haven : Yale University Press, 2011 9780300165012 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Turow, Joseph The daily you how the new advertising industry is defining your identity and your worth "The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me - and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a "target" or "waste" or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online? Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets -and what can be done to stop it"-- BUSINESS & ECONOMICS / Advertising & Promotion bisacsh SOCIAL SCIENCE / Media Studies bisacsh Advertising fast Consumer profiling fast Customer services / Technological innovations fast Marketing / Technological innovations fast Consumer profiling Marketing Technological innovations Customer services Technological innovations Advertising Soziale Identität (DE-588)4077567-7 gnd Werbung (DE-588)4065541-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4077567-7 (DE-588)4065541-6 (DE-588)4062644-1 |
| title | The daily you how the new advertising industry is defining your identity and your worth |
| title_auth | The daily you how the new advertising industry is defining your identity and your worth |
| title_exact_search | The daily you how the new advertising industry is defining your identity and your worth |
| title_full | The daily you how the new advertising industry is defining your identity and your worth Joseph Turow |
| title_fullStr | The daily you how the new advertising industry is defining your identity and your worth Joseph Turow |
| title_full_unstemmed | The daily you how the new advertising industry is defining your identity and your worth Joseph Turow |
| title_short | The daily you |
| title_sort | the daily you how the new advertising industry is defining your identity and your worth |
| title_sub | how the new advertising industry is defining your identity and your worth |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh SOCIAL SCIENCE / Media Studies bisacsh Advertising fast Consumer profiling fast Customer services / Technological innovations fast Marketing / Technological innovations fast Consumer profiling Marketing Technological innovations Customer services Technological innovations Advertising Soziale Identität (DE-588)4077567-7 gnd Werbung (DE-588)4065541-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion SOCIAL SCIENCE / Media Studies Advertising Consumer profiling Customer services / Technological innovations Marketing / Technological innovations Consumer profiling Marketing Technological innovations Customer services Technological innovations Advertising Soziale Identität Werbung Verbraucherverhalten |
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