Behavioural targeting: an online analysis for efficient media planning?
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hamburg [Germany]
Diplomica Verlag
2009
|
| Schlagworte: | |
| Online-Zugang: | FLA01 |
| Beschreibung: | Cover title Print version record |
| Beschreibung: | 1 online resource (78 pages) illustrations (some color) |
| ISBN: | 9783836624053 3836624052 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV045356165 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:15:51Z |
| institution | BVB |
| isbn | 9783836624053 3836624052 |
| language | English |
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| oclc_num | 754713978 |
| open_access_boolean | |
| physical | 1 online resource (78 pages) illustrations (some color) |
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| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Diplomica Verlag |
| record_format | marc |
| spelling | Klever, Alice Verfasser aut Behavioural targeting an online analysis for efficient media planning? Alice Klever Hamburg [Germany] Diplomica Verlag 2009 1 online resource (78 pages) illustrations (some color) txt rdacontent c rdamedia cr rdacarrier Cover title Print version record BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Internet marketing fast Internet marketing |
| spellingShingle | Klever, Alice Behavioural targeting an online analysis for efficient media planning? BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Internet marketing fast Internet marketing |
| title | Behavioural targeting an online analysis for efficient media planning? |
| title_auth | Behavioural targeting an online analysis for efficient media planning? |
| title_exact_search | Behavioural targeting an online analysis for efficient media planning? |
| title_full | Behavioural targeting an online analysis for efficient media planning? Alice Klever |
| title_fullStr | Behavioural targeting an online analysis for efficient media planning? Alice Klever |
| title_full_unstemmed | Behavioural targeting an online analysis for efficient media planning? Alice Klever |
| title_short | Behavioural targeting |
| title_sort | behavioural targeting an online analysis for efficient media planning |
| title_sub | an online analysis for efficient media planning? |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Internet marketing fast Internet marketing |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Internet marketing |
| work_keys_str_mv | AT kleveralice behaviouraltargetinganonlineanalysisforefficientmediaplanning |