Connected TV: conceptualizing the fit between convergence and organizational strategy within a contingency theory framework: the case of Germany
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
2017
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| Item Description: | Part IV. Regulation and media markets |
| ISBN: | 978-3-319-51288-4 |
Staff View
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| spelling | Murschetz, Paul (DE-588)1047402866 aut Connected TV conceptualizing the fit between convergence and organizational strategy within a contingency theory framework: the case of Germany Paul Clemens Murschetz 2017 txt rdacontent n rdamedia nc rdacarrier Part IV. Regulation and media markets pages:261-283 Media convergence and deconvergence / Sergio Sparviero, Corinna Peil, Gabriele Balbi, editors Cham, Switzerland, [2017] Seiten 261-283 Global transformations in media and communication research - a Palgrave and IAMCR series (DE-604)BV044793605 978-3-319-51288-4 |
| spellingShingle | Murschetz, Paul Connected TV conceptualizing the fit between convergence and organizational strategy within a contingency theory framework: the case of Germany |
| title | Connected TV conceptualizing the fit between convergence and organizational strategy within a contingency theory framework: the case of Germany |
| title_auth | Connected TV conceptualizing the fit between convergence and organizational strategy within a contingency theory framework: the case of Germany |
| title_exact_search | Connected TV conceptualizing the fit between convergence and organizational strategy within a contingency theory framework: the case of Germany |
| title_full | Connected TV conceptualizing the fit between convergence and organizational strategy within a contingency theory framework: the case of Germany Paul Clemens Murschetz |
| title_fullStr | Connected TV conceptualizing the fit between convergence and organizational strategy within a contingency theory framework: the case of Germany Paul Clemens Murschetz |
| title_full_unstemmed | Connected TV conceptualizing the fit between convergence and organizational strategy within a contingency theory framework: the case of Germany Paul Clemens Murschetz |
| title_short | Connected TV |
| title_sort | connected tv conceptualizing the fit between convergence and organizational strategy within a contingency theory framework the case of germany |
| title_sub | conceptualizing the fit between convergence and organizational strategy within a contingency theory framework: the case of Germany |
| work_keys_str_mv | AT murschetzpaul connectedtvconceptualizingthefitbetweenconvergenceandorganizationalstrategywithinacontingencytheoryframeworkthecaseofgermany |