Tourism events in Asia: marketing and development
"The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2019
|
| Schriftenreihe: | Routledge advances in event research
|
| Schlagworte: | |
| Online-Zugang: | FHD01 |
| Zusammenfassung: | "The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia. Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events, MICE and much more. Written by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding"-- |
| Beschreibung: | 1 Online-Ressource (xiii, 193 Seiten) |
| ISBN: | 9781351105736 |
Internformat
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV045349591 | ||
| 003 | DE-604 | ||
| 005 | 20200617 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 181210s2019 |||| o||u| ||||||eng d | ||
| 020 | |a 9781351105736 |9 978-1-351-10573-6 | ||
| 035 | |a (OCoLC)1079402916 | ||
| 035 | |a (DE-599)BVBBV045349591 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1050 | ||
| 245 | 1 | 0 | |a Tourism events in Asia |b marketing and development |c edited by Azizul Hassan and Anukrati Sharma |
| 264 | 1 | |a London ; New York |b Routledge |c 2019 | |
| 300 | |a 1 Online-Ressource (xiii, 193 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Routledge advances in event research | |
| 505 | 8 | |a Event tourism in Asian context / Samik Ray -- Tourism events in South Asia: brief profiling with cultural celebrations / Muhammad Shoeb-Ur-Rahman, Karabi Kabir and Azizul Hassan -- Creating new event opportunities and re-creating old events in an innovative way: case study of Hadoti region / Anukrati Sharma -- Role of ethnic cultural events to build an authentic destination image: a case of "pohela boishakh" in Bangladesh / Saadia Shabnam, Haywantee Ramkissoon and Afreen Choudhury -- Malana heritage village: the gateway for great tourism events / Shikha Sharma -- Role of information and communication technology in marketing and promoting tourism events of Rajasthan / Shruti Arora and Anukrati Sharma -- Social media impact on tourism events: a case study in Jordan / Albattat Ahmad, Salam Tadros, Karen Miranda-Fernandez -- Effectiveness of social media sharing on tourism event choice / Bekir Bora Dedeoglu and Kemal Gürkan Küçükergin -- The roles of social media in the promotion of traditional cultural tourism events in Indonesia / Desloehal Djumrianti -- Prominent and innovative tourism events in peninsular Malaysia / Nor Aida Abdul Rahman -- National identity and dark tourism: symbolising the "Omor Ekushey February" / Azizul Hassan -- Anti-tourism against the commodification of culture: Varf Chal (pour snow in pit)-Zan Shahi (kingdom of women) ceremonies in the North of Iran / Amir H. Moghaddam -- Visitor routes in old city of Damascus with implications and strategies for improvements / Dimah Ajeeb -- Northern tourism: a comparative analysis of the national parks of the northern territories of Canada and the Arctic regions of Sakha Republic (Yakutia) / Elena Egorovna Totonova | |
| 520 | |a "The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia. Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events, MICE and much more. Written by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding"-- | ||
| 650 | 4 | |a Tourism / Asia / Marketing | |
| 650 | 4 | |a Tourism / Asia / Planning | |
| 650 | 4 | |a Tourism / Social aspects / Asia | |
| 650 | 4 | |a Special events / Asia | |
| 650 | 4 | |a Festivals / Asia | |
| 650 | 7 | |a Festivals |2 fast | |
| 650 | 7 | |a Special events |2 fast | |
| 650 | 7 | |a Tourism / Marketing |2 fast | |
| 650 | 7 | |a Tourism / Planning |2 fast | |
| 650 | 7 | |a Tourism / Social aspects |2 fast | |
| 651 | 7 | |a Asia |2 fast | |
| 700 | 1 | |a Hassan, Azizul |4 edt | |
| 700 | 1 | |a Sharma, Anukrati |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-351-10574-3 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, hbk |z 978-1-138-47691-2 |
| 912 | |a ZDB-30-PQE |a ZDB-4-NLEBK | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030736263 | ||
| 966 | e | |u https://ebookcentral.proquest.com/lib/th-deggendorf/detail.action?docID=5607502 |l FHD01 |p ZDB-30-PQE |q FHD01_PQE_Kauf |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804179173645746176 |
|---|---|
| any_adam_object | |
| author2 | Hassan, Azizul Sharma, Anukrati |
| author2_role | edt edt |
| author2_variant | a h ah a s as |
| author_facet | Hassan, Azizul Sharma, Anukrati |
| building | Verbundindex |
| bvnumber | BV045349591 |
| collection | ZDB-30-PQE ZDB-4-NLEBK |
| contents | Event tourism in Asian context / Samik Ray -- Tourism events in South Asia: brief profiling with cultural celebrations / Muhammad Shoeb-Ur-Rahman, Karabi Kabir and Azizul Hassan -- Creating new event opportunities and re-creating old events in an innovative way: case study of Hadoti region / Anukrati Sharma -- Role of ethnic cultural events to build an authentic destination image: a case of "pohela boishakh" in Bangladesh / Saadia Shabnam, Haywantee Ramkissoon and Afreen Choudhury -- Malana heritage village: the gateway for great tourism events / Shikha Sharma -- Role of information and communication technology in marketing and promoting tourism events of Rajasthan / Shruti Arora and Anukrati Sharma -- Social media impact on tourism events: a case study in Jordan / Albattat Ahmad, Salam Tadros, Karen Miranda-Fernandez -- Effectiveness of social media sharing on tourism event choice / Bekir Bora Dedeoglu and Kemal Gürkan Küçükergin -- The roles of social media in the promotion of traditional cultural tourism events in Indonesia / Desloehal Djumrianti -- Prominent and innovative tourism events in peninsular Malaysia / Nor Aida Abdul Rahman -- National identity and dark tourism: symbolising the "Omor Ekushey February" / Azizul Hassan -- Anti-tourism against the commodification of culture: Varf Chal (pour snow in pit)-Zan Shahi (kingdom of women) ceremonies in the North of Iran / Amir H. Moghaddam -- Visitor routes in old city of Damascus with implications and strategies for improvements / Dimah Ajeeb -- Northern tourism: a comparative analysis of the national parks of the northern territories of Canada and the Arctic regions of Sakha Republic (Yakutia) / Elena Egorovna Totonova |
| ctrlnum | (OCoLC)1079402916 (DE-599)BVBBV045349591 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04348nmm a2200481 c 4500</leader><controlfield tag="001">BV045349591</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20200617 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">181210s2019 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781351105736</subfield><subfield code="9">978-1-351-10573-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1079402916</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045349591</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Tourism events in Asia</subfield><subfield code="b">marketing and development</subfield><subfield code="c">edited by Azizul Hassan and Anukrati Sharma</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London ; New York</subfield><subfield code="b">Routledge</subfield><subfield code="c">2019</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xiii, 193 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Routledge advances in event research</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Event tourism in Asian context / Samik Ray -- Tourism events in South Asia: brief profiling with cultural celebrations / Muhammad Shoeb-Ur-Rahman, Karabi Kabir and Azizul Hassan -- Creating new event opportunities and re-creating old events in an innovative way: case study of Hadoti region / Anukrati Sharma -- Role of ethnic cultural events to build an authentic destination image: a case of "pohela boishakh" in Bangladesh / Saadia Shabnam, Haywantee Ramkissoon and Afreen Choudhury -- Malana heritage village: the gateway for great tourism events / Shikha Sharma -- Role of information and communication technology in marketing and promoting tourism events of Rajasthan / Shruti Arora and Anukrati Sharma -- Social media impact on tourism events: a case study in Jordan / Albattat Ahmad, Salam Tadros, Karen Miranda-Fernandez -- Effectiveness of social media sharing on tourism event choice / Bekir Bora Dedeoglu and Kemal Gürkan Küçükergin -- The roles of social media in the promotion of traditional cultural tourism events in Indonesia / Desloehal Djumrianti -- Prominent and innovative tourism events in peninsular Malaysia / Nor Aida Abdul Rahman -- National identity and dark tourism: symbolising the "Omor Ekushey February" / Azizul Hassan -- Anti-tourism against the commodification of culture: Varf Chal (pour snow in pit)-Zan Shahi (kingdom of women) ceremonies in the North of Iran / Amir H. Moghaddam -- Visitor routes in old city of Damascus with implications and strategies for improvements / Dimah Ajeeb -- Northern tourism: a comparative analysis of the national parks of the northern territories of Canada and the Arctic regions of Sakha Republic (Yakutia) / Elena Egorovna Totonova</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia. Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events, MICE and much more. Written by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding"--</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Tourism / Asia / Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Tourism / Asia / Planning</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Tourism / Social aspects / Asia</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Special events / Asia</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Festivals / Asia</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Festivals</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Special events</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Tourism / Marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Tourism / Planning</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Tourism / Social aspects</subfield><subfield code="2">fast</subfield></datafield><datafield tag="651" ind1=" " ind2="7"><subfield code="a">Asia</subfield><subfield code="2">fast</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hassan, Azizul</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Sharma, Anukrati</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-351-10574-3</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, hbk</subfield><subfield code="z">978-1-138-47691-2</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PQE</subfield><subfield code="a">ZDB-4-NLEBK</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030736263</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/th-deggendorf/detail.action?docID=5607502</subfield><subfield code="l">FHD01</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">FHD01_PQE_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| geographic | Asia fast |
| geographic_facet | Asia |
| id | DE-604.BV045349591 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:15:40Z |
| institution | BVB |
| isbn | 9781351105736 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030736263 |
| oclc_num | 1079402916 |
| open_access_boolean | |
| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | 1 Online-Ressource (xiii, 193 Seiten) |
| psigel | ZDB-30-PQE ZDB-4-NLEBK ZDB-30-PQE FHD01_PQE_Kauf |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge advances in event research |
| spelling | Tourism events in Asia marketing and development edited by Azizul Hassan and Anukrati Sharma London ; New York Routledge 2019 1 Online-Ressource (xiii, 193 Seiten) txt rdacontent c rdamedia cr rdacarrier Routledge advances in event research Event tourism in Asian context / Samik Ray -- Tourism events in South Asia: brief profiling with cultural celebrations / Muhammad Shoeb-Ur-Rahman, Karabi Kabir and Azizul Hassan -- Creating new event opportunities and re-creating old events in an innovative way: case study of Hadoti region / Anukrati Sharma -- Role of ethnic cultural events to build an authentic destination image: a case of "pohela boishakh" in Bangladesh / Saadia Shabnam, Haywantee Ramkissoon and Afreen Choudhury -- Malana heritage village: the gateway for great tourism events / Shikha Sharma -- Role of information and communication technology in marketing and promoting tourism events of Rajasthan / Shruti Arora and Anukrati Sharma -- Social media impact on tourism events: a case study in Jordan / Albattat Ahmad, Salam Tadros, Karen Miranda-Fernandez -- Effectiveness of social media sharing on tourism event choice / Bekir Bora Dedeoglu and Kemal Gürkan Küçükergin -- The roles of social media in the promotion of traditional cultural tourism events in Indonesia / Desloehal Djumrianti -- Prominent and innovative tourism events in peninsular Malaysia / Nor Aida Abdul Rahman -- National identity and dark tourism: symbolising the "Omor Ekushey February" / Azizul Hassan -- Anti-tourism against the commodification of culture: Varf Chal (pour snow in pit)-Zan Shahi (kingdom of women) ceremonies in the North of Iran / Amir H. Moghaddam -- Visitor routes in old city of Damascus with implications and strategies for improvements / Dimah Ajeeb -- Northern tourism: a comparative analysis of the national parks of the northern territories of Canada and the Arctic regions of Sakha Republic (Yakutia) / Elena Egorovna Totonova "The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly growing tourism market of Asia. Balancing theory and practical examples, the book analyses the tools and techniques of branding, marketing and media involvement as well as visitor motivations for successful tourism events in Asia. It reviews a range of different event types from dark tourism festivals, film tourism festivals, cultural heritage tourism festivals, food tourism festivals, business events, sports events, MICE and much more. Written by an international team of authors, this book is essential reading for anyone interested in the Asian tourism events market and will be a valuable resource for students and researchers of events, tourism, marketing and branding"-- Tourism / Asia / Marketing Tourism / Asia / Planning Tourism / Social aspects / Asia Special events / Asia Festivals / Asia Festivals fast Special events fast Tourism / Marketing fast Tourism / Planning fast Tourism / Social aspects fast Asia fast Hassan, Azizul edt Sharma, Anukrati edt Erscheint auch als Online-Ausgabe 978-1-351-10574-3 Erscheint auch als Druck-Ausgabe, hbk 978-1-138-47691-2 |
| spellingShingle | Tourism events in Asia marketing and development Event tourism in Asian context / Samik Ray -- Tourism events in South Asia: brief profiling with cultural celebrations / Muhammad Shoeb-Ur-Rahman, Karabi Kabir and Azizul Hassan -- Creating new event opportunities and re-creating old events in an innovative way: case study of Hadoti region / Anukrati Sharma -- Role of ethnic cultural events to build an authentic destination image: a case of "pohela boishakh" in Bangladesh / Saadia Shabnam, Haywantee Ramkissoon and Afreen Choudhury -- Malana heritage village: the gateway for great tourism events / Shikha Sharma -- Role of information and communication technology in marketing and promoting tourism events of Rajasthan / Shruti Arora and Anukrati Sharma -- Social media impact on tourism events: a case study in Jordan / Albattat Ahmad, Salam Tadros, Karen Miranda-Fernandez -- Effectiveness of social media sharing on tourism event choice / Bekir Bora Dedeoglu and Kemal Gürkan Küçükergin -- The roles of social media in the promotion of traditional cultural tourism events in Indonesia / Desloehal Djumrianti -- Prominent and innovative tourism events in peninsular Malaysia / Nor Aida Abdul Rahman -- National identity and dark tourism: symbolising the "Omor Ekushey February" / Azizul Hassan -- Anti-tourism against the commodification of culture: Varf Chal (pour snow in pit)-Zan Shahi (kingdom of women) ceremonies in the North of Iran / Amir H. Moghaddam -- Visitor routes in old city of Damascus with implications and strategies for improvements / Dimah Ajeeb -- Northern tourism: a comparative analysis of the national parks of the northern territories of Canada and the Arctic regions of Sakha Republic (Yakutia) / Elena Egorovna Totonova Tourism / Asia / Marketing Tourism / Asia / Planning Tourism / Social aspects / Asia Special events / Asia Festivals / Asia Festivals fast Special events fast Tourism / Marketing fast Tourism / Planning fast Tourism / Social aspects fast |
| title | Tourism events in Asia marketing and development |
| title_auth | Tourism events in Asia marketing and development |
| title_exact_search | Tourism events in Asia marketing and development |
| title_full | Tourism events in Asia marketing and development edited by Azizul Hassan and Anukrati Sharma |
| title_fullStr | Tourism events in Asia marketing and development edited by Azizul Hassan and Anukrati Sharma |
| title_full_unstemmed | Tourism events in Asia marketing and development edited by Azizul Hassan and Anukrati Sharma |
| title_short | Tourism events in Asia |
| title_sort | tourism events in asia marketing and development |
| title_sub | marketing and development |
| topic | Tourism / Asia / Marketing Tourism / Asia / Planning Tourism / Social aspects / Asia Special events / Asia Festivals / Asia Festivals fast Special events fast Tourism / Marketing fast Tourism / Planning fast Tourism / Social aspects fast |
| topic_facet | Tourism / Asia / Marketing Tourism / Asia / Planning Tourism / Social aspects / Asia Special events / Asia Festivals / Asia Festivals Special events Tourism / Marketing Tourism / Planning Tourism / Social aspects Asia |
| work_keys_str_mv | AT hassanazizul tourismeventsinasiamarketinganddevelopment AT sharmaanukrati tourismeventsinasiamarketinganddevelopment |