Handbook of research in mass customization and personalization:
Gespeichert in:
| Körperschaft: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New Jersey
World Scientific
2010
|
| Schlagworte: | |
| Beschreibung: | Print version record |
| Beschreibung: | 1 online resource (2 volumes (1122 pages)) illustrations |
| ISBN: | 9789814280280 9814280283 |
Internformat
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| 505 | 8 | |a A growing heterogeneity of demand, the advent of "long tail markets", exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands. The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related fields. Edited by two leading authorities in the field of mass customization, both volumes of the book discuss, among many other themes, the latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective | |
| 650 | 7 | |a TECHNOLOGY & ENGINEERING / Industrial Engineering |2 bisacsh | |
| 650 | 7 | |a Flexible manufacturing systems |2 fast | |
| 650 | 7 | |a Marketing / Management |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 7 | |a Mass customization |2 fast | |
| 650 | 7 | |a Product management |2 fast | |
| 650 | 7 | |a Service industries / Marketing |2 fast | |
| 650 | 4 | |a Mass customization |v Congresses |a Flexible manufacturing systems |v Congresses |a Product management |v Congresses |a Marketing |x Management |v Congresses |a Service industries |x Marketing |v Congresses |a Marketing research |v Congresses | |
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| 700 | 1 | |a Piller, Frank T. |d 1969- |e Sonstige |4 oth | |
| 700 | 1 | |a Tseng, Mitchell M. |d 1947- |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |a World Conference on Mass Customization and Personalization (4th : 2007 : Massachusetts Institute of Technology) |t Handbook of research in mass customization and personalization |d New Jersey : World Scientific, 2010 |z 9789814280259 |
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Datensatz im Suchindex
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| author_corporate | World Conference on Mass Customization and Personalization < 2007, Massachusetts Institute of Technology> |
| author_corporate_role | aut |
| author_facet | World Conference on Mass Customization and Personalization < 2007, Massachusetts Institute of Technology> |
| author_sort | World Conference on Mass Customization and Personalization < 2007, Massachusetts Institute of Technology> |
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| contents | A growing heterogeneity of demand, the advent of "long tail markets", exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands. The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related fields. Edited by two leading authorities in the field of mass customization, both volumes of the book discuss, among many other themes, the latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective |
| ctrlnum | (ZDB-4-ENC)ocn696126764 (OCoLC)696126764 (DE-599)BVBBV045344207 |
| dewey-full | 670.42/7 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 670 - Manufacturing |
| dewey-raw | 670.42/7 |
| dewey-search | 670.42/7 |
| dewey-sort | 3670.42 17 |
| dewey-tens | 670 - Manufacturing |
| discipline | Werkstoffwissenschaften / Fertigungstechnik Wirtschaftswissenschaften |
| format | Electronic eBook |
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| spelling | World Conference on Mass Customization and Personalization < 2007, Massachusetts Institute of Technology> Verfasser aut Handbook of research in mass customization and personalization edited by Frank T. Piller, Mitchell M. Tseng New Jersey World Scientific 2010 1 online resource (2 volumes (1122 pages)) illustrations txt rdacontent c rdamedia cr rdacarrier Print version record A growing heterogeneity of demand, the advent of "long tail markets", exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands. The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related fields. Edited by two leading authorities in the field of mass customization, both volumes of the book discuss, among many other themes, the latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective TECHNOLOGY & ENGINEERING / Industrial Engineering bisacsh Flexible manufacturing systems fast Marketing / Management fast Marketing research fast Mass customization fast Product management fast Service industries / Marketing fast Mass customization Congresses Flexible manufacturing systems Congresses Product management Congresses Marketing Management Congresses Service industries Marketing Congresses Marketing research Congresses Mass Customization (DE-588)4460479-8 gnd rswk-swf 1\p (DE-588)1071861417 Konferenzschrift gnd-content Mass Customization (DE-588)4460479-8 s DE-604 Piller, Frank T. 1969- Sonstige oth Tseng, Mitchell M. 1947- Sonstige oth Erscheint auch als Druck-Ausgabe World Conference on Mass Customization and Personalization (4th : 2007 : Massachusetts Institute of Technology) Handbook of research in mass customization and personalization New Jersey : World Scientific, 2010 9789814280259 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Handbook of research in mass customization and personalization A growing heterogeneity of demand, the advent of "long tail markets", exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands. The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related fields. Edited by two leading authorities in the field of mass customization, both volumes of the book discuss, among many other themes, the latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective TECHNOLOGY & ENGINEERING / Industrial Engineering bisacsh Flexible manufacturing systems fast Marketing / Management fast Marketing research fast Mass customization fast Product management fast Service industries / Marketing fast Mass customization Congresses Flexible manufacturing systems Congresses Product management Congresses Marketing Management Congresses Service industries Marketing Congresses Marketing research Congresses Mass Customization (DE-588)4460479-8 gnd |
| subject_GND | (DE-588)4460479-8 (DE-588)1071861417 |
| title | Handbook of research in mass customization and personalization |
| title_auth | Handbook of research in mass customization and personalization |
| title_exact_search | Handbook of research in mass customization and personalization |
| title_full | Handbook of research in mass customization and personalization edited by Frank T. Piller, Mitchell M. Tseng |
| title_fullStr | Handbook of research in mass customization and personalization edited by Frank T. Piller, Mitchell M. Tseng |
| title_full_unstemmed | Handbook of research in mass customization and personalization edited by Frank T. Piller, Mitchell M. Tseng |
| title_short | Handbook of research in mass customization and personalization |
| title_sort | handbook of research in mass customization and personalization |
| topic | TECHNOLOGY & ENGINEERING / Industrial Engineering bisacsh Flexible manufacturing systems fast Marketing / Management fast Marketing research fast Mass customization fast Product management fast Service industries / Marketing fast Mass customization Congresses Flexible manufacturing systems Congresses Product management Congresses Marketing Management Congresses Service industries Marketing Congresses Marketing research Congresses Mass Customization (DE-588)4460479-8 gnd |
| topic_facet | TECHNOLOGY & ENGINEERING / Industrial Engineering Flexible manufacturing systems Marketing / Management Marketing research Mass customization Product management Service industries / Marketing Mass customization Congresses Flexible manufacturing systems Congresses Product management Congresses Marketing Management Congresses Service industries Marketing Congresses Marketing research Congresses Mass Customization Konferenzschrift |
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