Multisensory Packaging: Designing New Product Experiences
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Palgrave Macmillan
[2019]
|
| Schlagworte: | |
| Online-Zugang: | BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBR01 UBT01 UBW01 UBY01 UEI01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (XV, 378 Seiten) 26 Illustrationen |
| ISBN: | 9783319949772 |
| DOI: | 10.1007/978-3-319-94977-2 |
Internformat
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Datensatz im Suchindex
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| _version_ | 1806186355890323456 |
| any_adam_object | |
| author2 | Velasco, Carlos 1968- Spence, Charles 1969- |
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| dewey-full | 658.514 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.514 |
| dewey-search | 658.514 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-94977-2 |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV045336318 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T13:58:57Z |
| institution | BVB |
| isbn | 9783319949772 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030723094 |
| oclc_num | 1078668592 |
| open_access_boolean | |
| owner | DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR |
| owner_facet | DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR |
| physical | 1 Online-Ressource (XV, 378 Seiten) 26 Illustrationen |
| psigel | ZDB-2-BUM ZDB-2-BUM_2019 |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spellingShingle | Multisensory Packaging Designing New Product Experiences Innovation/Technology Management Consumer Behavior Experimental Psychology Management Motivation research (Marketing) Psychology, Experimental Industriedesign (DE-588)4072788-9 gnd Verpackung (DE-588)4063118-7 gnd |
| subject_GND | (DE-588)4072788-9 (DE-588)4063118-7 (DE-588)4143413-4 |
| title | Multisensory Packaging Designing New Product Experiences |
| title_auth | Multisensory Packaging Designing New Product Experiences |
| title_exact_search | Multisensory Packaging Designing New Product Experiences |
| title_full | Multisensory Packaging Designing New Product Experiences Carlos Velasco, Charles Spence, editors |
| title_fullStr | Multisensory Packaging Designing New Product Experiences Carlos Velasco, Charles Spence, editors |
| title_full_unstemmed | Multisensory Packaging Designing New Product Experiences Carlos Velasco, Charles Spence, editors |
| title_short | Multisensory Packaging |
| title_sort | multisensory packaging designing new product experiences |
| title_sub | Designing New Product Experiences |
| topic | Innovation/Technology Management Consumer Behavior Experimental Psychology Management Motivation research (Marketing) Psychology, Experimental Industriedesign (DE-588)4072788-9 gnd Verpackung (DE-588)4063118-7 gnd |
| topic_facet | Innovation/Technology Management Consumer Behavior Experimental Psychology Management Motivation research (Marketing) Psychology, Experimental Industriedesign Verpackung Aufsatzsammlung |
| url | https://doi.org/10.1007/978-3-319-94977-2 |
| work_keys_str_mv | AT velascocarlos multisensorypackagingdesigningnewproductexperiences AT spencecharles multisensorypackagingdesigningnewproductexperiences |