The psychology of consumer profiling in a digital age:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York and London
Routledge
2018
|
| Edition: | first issued in paperback |
| Series: | Routledge studies in marketing
2 |
| Subjects: | |
| Physical Description: | 257 Seiten |
| ISBN: | 9781138957961 9781138340749 |
Staff View
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Record in the Search Index
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | first issued in paperback |
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| id | DE-604.BV045331271 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:15:07Z |
| institution | BVB |
| isbn | 9781138957961 9781138340749 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030718127 |
| oclc_num | 1077602078 |
| open_access_boolean | |
| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | 257 Seiten |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Routledge |
| record_format | marc |
| series | Routledge studies in marketing |
| series2 | Routledge studies in marketing |
| spelling | Gunter, Barrie 1954- Verfasser (DE-588)170740765 aut The psychology of consumer profiling in a digital age Barrie Gunter first issued in paperback New York and London Routledge 2018 257 Seiten txt rdacontent n rdamedia nc rdacarrier Routledge studies in marketing 2 Psychologie Consumer profiling Consumer behavior Marketing Psychological aspects Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Electronic Commerce (DE-588)4592128-3 s Online-Marketing (DE-588)7706419-7 s DE-604 Erscheint auch als Online-Ausgabe 978-1-315-66143-8 Routledge studies in marketing 2 (DE-604)BV044461014 2 |
| spellingShingle | Gunter, Barrie 1954- The psychology of consumer profiling in a digital age Routledge studies in marketing Psychologie Consumer profiling Consumer behavior Marketing Psychological aspects Verbraucherverhalten (DE-588)4062644-1 gnd Electronic Commerce (DE-588)4592128-3 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4592128-3 (DE-588)7706419-7 |
| title | The psychology of consumer profiling in a digital age |
| title_auth | The psychology of consumer profiling in a digital age |
| title_exact_search | The psychology of consumer profiling in a digital age |
| title_full | The psychology of consumer profiling in a digital age Barrie Gunter |
| title_fullStr | The psychology of consumer profiling in a digital age Barrie Gunter |
| title_full_unstemmed | The psychology of consumer profiling in a digital age Barrie Gunter |
| title_short | The psychology of consumer profiling in a digital age |
| title_sort | the psychology of consumer profiling in a digital age |
| topic | Psychologie Consumer profiling Consumer behavior Marketing Psychological aspects Verbraucherverhalten (DE-588)4062644-1 gnd Electronic Commerce (DE-588)4592128-3 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Psychologie Consumer profiling Consumer behavior Marketing Psychological aspects Verbraucherverhalten Electronic Commerce Online-Marketing |
| volume_link | (DE-604)BV044461014 |
| work_keys_str_mv | AT gunterbarrie thepsychologyofconsumerprofilinginadigitalage |