The psychology of consumer profiling in a digital age:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York and London
Routledge
2018
|
| Ausgabe: | first issued in paperback |
| Schriftenreihe: | Routledge studies in marketing
2 |
| Schlagworte: | |
| Beschreibung: | 257 Seiten |
| ISBN: | 9781138957961 9781138340749 |
Internformat
MARC
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| 020 | |a 9781138340749 |c pbk |9 978-1-138-34074-9 | ||
| 035 | |a (OCoLC)1077602078 | ||
| 035 | |a (DE-599)BVBBV045331271 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a Gunter, Barrie |d 1954- |e Verfasser |0 (DE-588)170740765 |4 aut | |
| 245 | 1 | 0 | |a The psychology of consumer profiling in a digital age |c Barrie Gunter |
| 250 | |a first issued in paperback | ||
| 264 | 1 | |a New York and London |b Routledge |c 2018 | |
| 300 | |a 257 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Routledge studies in marketing |v 2 | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Consumer profiling | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Marketing |x Psychological aspects | |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
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| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-315-66143-8 |
| 830 | 0 | |a Routledge studies in marketing |v 2 |w (DE-604)BV044461014 |9 2 | |
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Datensatz im Suchindex
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| author | Gunter, Barrie 1954- |
| author_GND | (DE-588)170740765 |
| author_facet | Gunter, Barrie 1954- |
| author_role | aut |
| author_sort | Gunter, Barrie 1954- |
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| building | Verbundindex |
| bvnumber | BV045331271 |
| classification_rvk | QW 300 |
| ctrlnum | (OCoLC)1077602078 (DE-599)BVBBV045331271 |
| dewey-full | 658.8/34 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/34 |
| dewey-search | 658.8/34 |
| dewey-sort | 3658.8 234 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | first issued in paperback |
| format | Book |
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| id | DE-604.BV045331271 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:15:07Z |
| institution | BVB |
| isbn | 9781138957961 9781138340749 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030718127 |
| oclc_num | 1077602078 |
| open_access_boolean | |
| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | 257 Seiten |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Routledge |
| record_format | marc |
| series | Routledge studies in marketing |
| series2 | Routledge studies in marketing |
| spelling | Gunter, Barrie 1954- Verfasser (DE-588)170740765 aut The psychology of consumer profiling in a digital age Barrie Gunter first issued in paperback New York and London Routledge 2018 257 Seiten txt rdacontent n rdamedia nc rdacarrier Routledge studies in marketing 2 Psychologie Consumer profiling Consumer behavior Marketing Psychological aspects Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Electronic Commerce (DE-588)4592128-3 s Online-Marketing (DE-588)7706419-7 s DE-604 Erscheint auch als Online-Ausgabe 978-1-315-66143-8 Routledge studies in marketing 2 (DE-604)BV044461014 2 |
| spellingShingle | Gunter, Barrie 1954- The psychology of consumer profiling in a digital age Routledge studies in marketing Psychologie Consumer profiling Consumer behavior Marketing Psychological aspects Verbraucherverhalten (DE-588)4062644-1 gnd Electronic Commerce (DE-588)4592128-3 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4592128-3 (DE-588)7706419-7 |
| title | The psychology of consumer profiling in a digital age |
| title_auth | The psychology of consumer profiling in a digital age |
| title_exact_search | The psychology of consumer profiling in a digital age |
| title_full | The psychology of consumer profiling in a digital age Barrie Gunter |
| title_fullStr | The psychology of consumer profiling in a digital age Barrie Gunter |
| title_full_unstemmed | The psychology of consumer profiling in a digital age Barrie Gunter |
| title_short | The psychology of consumer profiling in a digital age |
| title_sort | the psychology of consumer profiling in a digital age |
| topic | Psychologie Consumer profiling Consumer behavior Marketing Psychological aspects Verbraucherverhalten (DE-588)4062644-1 gnd Electronic Commerce (DE-588)4592128-3 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Psychologie Consumer profiling Consumer behavior Marketing Psychological aspects Verbraucherverhalten Electronic Commerce Online-Marketing |
| volume_link | (DE-604)BV044461014 |
| work_keys_str_mv | AT gunterbarrie thepsychologyofconsumerprofilinginadigitalage |