Storynomics: story-driven marketing in the post-advertising world
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Slingsby, York
Methuen
[2018]
|
| Schlagworte: | |
| Beschreibung: | Includes index |
| Beschreibung: | xix, 248 Seiten Illustrationen 24 cm |
| ISBN: | 9780413778000 |
Internformat
MARC
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| 020 | |a 9780413778000 |9 978-0-41377800-0 | ||
| 035 | |a (OCoLC)1077512792 | ||
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| 100 | 1 | |a McKee, Robert |d 1941- |0 (DE-588)174076002 |4 aut | |
| 245 | 1 | 0 | |a Storynomics |b story-driven marketing in the post-advertising world |c by Robert McKee and Thomas Gerace |
| 264 | 1 | |a Slingsby, York |b Methuen |c [2018] | |
| 300 | |a xix, 248 Seiten |b Illustrationen |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Storytelling | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Erzählen |0 (DE-588)4132307-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 0 | 1 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
| 689 | 0 | 2 | |a Erzählen |0 (DE-588)4132307-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
| 689 | 1 | 2 | |a Erzählen |0 (DE-588)4132307-5 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Gerace, Thomas |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030716976 | ||
Datensatz im Suchindex
| _version_ | 1804179137448902656 |
|---|---|
| any_adam_object | |
| author | McKee, Robert 1941- Gerace, Thomas |
| author_GND | (DE-588)174076002 |
| author_facet | McKee, Robert 1941- Gerace, Thomas |
| author_role | aut aut |
| author_sort | McKee, Robert 1941- |
| author_variant | r m rm t g tg |
| building | Verbundindex |
| bvnumber | BV045330105 |
| classification_rvk | QP 637 |
| ctrlnum | (OCoLC)1077512792 (DE-599)BVBBV045330105 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV045330105 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:15:05Z |
| institution | BVB |
| isbn | 9780413778000 |
| language | English |
| lccn | 017042100 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030716976 |
| oclc_num | 1077512792 |
| open_access_boolean | |
| owner | DE-573 DE-1046 |
| owner_facet | DE-573 DE-1046 |
| physical | xix, 248 Seiten Illustrationen 24 cm |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Methuen |
| record_format | marc |
| spelling | McKee, Robert 1941- (DE-588)174076002 aut Storynomics story-driven marketing in the post-advertising world by Robert McKee and Thomas Gerace Slingsby, York Methuen [2018] xix, 248 Seiten Illustrationen 24 cm txt rdacontent n rdamedia nc rdacarrier Includes index Marketing Storytelling Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Erzählen (DE-588)4132307-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Öffentlichkeitsarbeit (DE-588)4043188-5 s Erzählen (DE-588)4132307-5 s DE-604 Marketing (DE-588)4037589-4 s Gerace, Thomas aut |
| spellingShingle | McKee, Robert 1941- Gerace, Thomas Storynomics story-driven marketing in the post-advertising world Marketing Storytelling Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Erzählen (DE-588)4132307-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4061963-1 (DE-588)4043188-5 (DE-588)4132307-5 |
| title | Storynomics story-driven marketing in the post-advertising world |
| title_auth | Storynomics story-driven marketing in the post-advertising world |
| title_exact_search | Storynomics story-driven marketing in the post-advertising world |
| title_full | Storynomics story-driven marketing in the post-advertising world by Robert McKee and Thomas Gerace |
| title_fullStr | Storynomics story-driven marketing in the post-advertising world by Robert McKee and Thomas Gerace |
| title_full_unstemmed | Storynomics story-driven marketing in the post-advertising world by Robert McKee and Thomas Gerace |
| title_short | Storynomics |
| title_sort | storynomics story driven marketing in the post advertising world |
| title_sub | story-driven marketing in the post-advertising world |
| topic | Marketing Storytelling Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Erzählen (DE-588)4132307-5 gnd |
| topic_facet | Marketing Storytelling Unternehmen Öffentlichkeitsarbeit Erzählen |
| work_keys_str_mv | AT mckeerobert storynomicsstorydrivenmarketinginthepostadvertisingworld AT geracethomas storynomicsstorydrivenmarketinginthepostadvertisingworld |