Public relations strategy, theory, and cases: praxis at its best
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
Peter Lang
[2018]
|
| Subjects: | |
| Online Access: | FUBA1 Volltext |
| Item Description: | Includes index |
| Physical Description: | 1 Online-Ressource (239 Seiten) |
| ISBN: | 9781453919088 |
| DOI: | 10.3726/978-1-4539-1908-8 |
Staff View
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV045326639 | ||
| 003 | DE-604 | ||
| 005 | 20181212 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 181128s2018 xxu|||| o||u| ||||||eng d | ||
| 020 | |a 9781453919088 |c Online |9 978-1-4539-1908-8 | ||
| 024 | 7 | |a 10.3726/978-1-4539-1908-8 |2 doi | |
| 035 | |a (OCoLC)1077622845 | ||
| 035 | |a (DE-599)BVBBV045326639 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-188 | ||
| 050 | 0 | |a HD59 | |
| 082 | 0 | |a 659.2 |2 23 | |
| 084 | |a AP 17420 |0 (DE-625)7008: |2 rvk | ||
| 084 | |a QP 637 |0 (DE-625)141921: |2 rvk | ||
| 100 | 1 | |a Hansen-Horn, Tricia L. |4 aut | |
| 245 | 1 | 0 | |a Public relations strategy, theory, and cases |b praxis at its best |c Tricia Hansen-Horn and Adam E. Horn |
| 264 | 1 | |a New York |b Peter Lang |c [2018] | |
| 300 | |a 1 Online-Ressource (239 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 650 | 4 | |a Public relations |v Case studies | |
| 650 | 4 | |a Strategic planning |v Case studies | |
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Horn, Adam E. |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, EPUB |z 9781433139383 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, MOBI |z 9781433139390 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-1-4331-2080-0 |
| 856 | 4 | 0 | |u https://doi.org/10.3726/978-1-4539-1908-8 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-114-LAC | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030713541 | ||
| 966 | e | |u https://doi.org/10.3726/978-1-4539-1908-8 |l FUBA1 |p ZDB-114-LAC |x Verlag |3 Volltext | |
Record in the Search Index
| _version_ | 1804179131015888896 |
|---|---|
| any_adam_object | |
| author | Hansen-Horn, Tricia L. Horn, Adam E. |
| author_facet | Hansen-Horn, Tricia L. Horn, Adam E. |
| author_role | aut aut |
| author_sort | Hansen-Horn, Tricia L. |
| author_variant | t l h h tlh tlhh a e h ae aeh |
| building | Verbundindex |
| bvnumber | BV045326639 |
| callnumber-first | H - Social Science |
| callnumber-label | HD59 |
| callnumber-raw | HD59 |
| callnumber-search | HD59 |
| callnumber-sort | HD 259 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | AP 17420 QP 637 |
| collection | ZDB-114-LAC |
| ctrlnum | (OCoLC)1077622845 (DE-599)BVBBV045326639 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| doi_str_mv | 10.3726/978-1-4539-1908-8 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01754nmm a2200481 c 4500</leader><controlfield tag="001">BV045326639</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20181212 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">181128s2018 xxu|||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781453919088</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-4539-1908-8</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.3726/978-1-4539-1908-8</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1077622845</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045326639</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD59</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.2</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 17420</subfield><subfield code="0">(DE-625)7008:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 637</subfield><subfield code="0">(DE-625)141921:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hansen-Horn, Tricia L.</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Public relations strategy, theory, and cases</subfield><subfield code="b">praxis at its best</subfield><subfield code="c">Tricia Hansen-Horn and Adam E. Horn</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">Peter Lang</subfield><subfield code="c">[2018]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (239 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public relations</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Strategic planning</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Öffentlichkeitsarbeit</subfield><subfield code="0">(DE-588)4043188-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Horn, Adam E.</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, EPUB</subfield><subfield code="z">9781433139383</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, MOBI</subfield><subfield code="z">9781433139390</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-1-4331-2080-0</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.3726/978-1-4539-1908-8</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-114-LAC</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030713541</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.3726/978-1-4539-1908-8</subfield><subfield code="l">FUBA1</subfield><subfield code="p">ZDB-114-LAC</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV045326639 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:14:59Z |
| institution | BVB |
| isbn | 9781453919088 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030713541 |
| oclc_num | 1077622845 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | 1 Online-Ressource (239 Seiten) |
| psigel | ZDB-114-LAC |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Peter Lang |
| record_format | marc |
| spelling | Hansen-Horn, Tricia L. aut Public relations strategy, theory, and cases praxis at its best Tricia Hansen-Horn and Adam E. Horn New York Peter Lang [2018] 1 Online-Ressource (239 Seiten) txt rdacontent c rdamedia cr rdacarrier Includes index Public relations Case studies Strategic planning Case studies Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Horn, Adam E. aut Erscheint auch als Online-Ausgabe, EPUB 9781433139383 Erscheint auch als Online-Ausgabe, MOBI 9781433139390 Erscheint auch als Druck-Ausgabe 978-1-4331-2080-0 https://doi.org/10.3726/978-1-4539-1908-8 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Hansen-Horn, Tricia L. Horn, Adam E. Public relations strategy, theory, and cases praxis at its best Public relations Case studies Strategic planning Case studies Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4043188-5 |
| title | Public relations strategy, theory, and cases praxis at its best |
| title_auth | Public relations strategy, theory, and cases praxis at its best |
| title_exact_search | Public relations strategy, theory, and cases praxis at its best |
| title_full | Public relations strategy, theory, and cases praxis at its best Tricia Hansen-Horn and Adam E. Horn |
| title_fullStr | Public relations strategy, theory, and cases praxis at its best Tricia Hansen-Horn and Adam E. Horn |
| title_full_unstemmed | Public relations strategy, theory, and cases praxis at its best Tricia Hansen-Horn and Adam E. Horn |
| title_short | Public relations strategy, theory, and cases |
| title_sort | public relations strategy theory and cases praxis at its best |
| title_sub | praxis at its best |
| topic | Public relations Case studies Strategic planning Case studies Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Public relations Case studies Strategic planning Case studies Öffentlichkeitsarbeit |
| url | https://doi.org/10.3726/978-1-4539-1908-8 |
| work_keys_str_mv | AT hansenhorntricial publicrelationsstrategytheoryandcasespraxisatitsbest AT hornadame publicrelationsstrategytheoryandcasespraxisatitsbest |