Verfügbarkeit: Advertising and promotion

Advertising and promotion: an integrated marketing communications perspective

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Bibliographische Detailangaben
Hauptverfasser:	Belch, George E. 1951- (VerfasserIn), Belch, Michael A. (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York McGraw-Hill Education [2018]
Ausgabe:	11e, international student edition
Schriftenreihe:	McGraw-Hill Education international edition
Schlagworte:	Sales-promotion Unternehmen Integriertes Management Kommunikationsstrategie Werbung Marketing Marktkommunikation Advertising Sales promotion Communication in marketing Einführung Lehrbuch
Beschreibung:	xli, 764, 13, 32, 17, 21 Seiten Illustrationen, Diagramme 29 cm
ISBN:	9781259921698 1259921697

Internformat

MARC


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Datensatz im Suchindex

_version_	1804179102451630080
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author	Belch, George E. 1951- Belch, Michael A.
author_GND	(DE-588)136151906 (DE-588)13615199X
author_facet	Belch, George E. 1951- Belch, Michael A.
author_role	aut aut
author_sort	Belch, George E. 1951-
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contents	Part 1. Introduction to integrated marketing communications -- Part 2. Integrated marketing communications program situation analysis -- Part 3. Analyzing the communication process -- Part 4. Objectives and budgeting for integrated marketing communications programs -- Part 5. Developing the integrated marketing communications program -- Part 6. Monitoring, evaluation, and control -- Part 7. Special topics and perspectives
ctrlnum	(OCoLC)1011122725 (DE-599)BVBBV045309848
discipline	Wirtschaftswissenschaften
edition	11e, international student edition
format	Book
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spelling	Belch, George E. 1951- Verfasser (DE-588)136151906 aut Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch 11e, international student edition New York McGraw-Hill Education [2018] © 2018 xli, 764, 13, 32, 17, 21 Seiten Illustrationen, Diagramme 29 cm txt rdacontent n rdamedia nc rdacarrier McGraw-Hill Education international edition Part 1. Introduction to integrated marketing communications -- Part 2. Integrated marketing communications program situation analysis -- Part 3. Analyzing the communication process -- Part 4. Objectives and budgeting for integrated marketing communications programs -- Part 5. Developing the integrated marketing communications program -- Part 6. Monitoring, evaluation, and control -- Part 7. Special topics and perspectives Sales-promotion (DE-588)4076968-9 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Integriertes Management (DE-588)4346301-0 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Advertising Sales promotion Communication in marketing 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content Unternehmen (DE-588)4061963-1 s Marktkommunikation (DE-588)4131075-5 s Integriertes Management (DE-588)4346301-0 s 3\p DE-604 Werbung (DE-588)4065541-6 s Sales-promotion (DE-588)4076968-9 s 4\p DE-604 Kommunikationsstrategie (DE-588)4201794-4 s 5\p DE-604 Marketing (DE-588)4037589-4 s 6\p DE-604 Belch, Michael A. Verfasser (DE-588)13615199X aut Überarbeitung von 10. ed., global ed., internat. ed. 978-981-4575-11-9 (DE-604)BV042519399 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Belch, George E. 1951- Belch, Michael A. Advertising and promotion an integrated marketing communications perspective Part 1. Introduction to integrated marketing communications -- Part 2. Integrated marketing communications program situation analysis -- Part 3. Analyzing the communication process -- Part 4. Objectives and budgeting for integrated marketing communications programs -- Part 5. Developing the integrated marketing communications program -- Part 6. Monitoring, evaluation, and control -- Part 7. Special topics and perspectives Sales-promotion (DE-588)4076968-9 gnd Unternehmen (DE-588)4061963-1 gnd Integriertes Management (DE-588)4346301-0 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd Marktkommunikation (DE-588)4131075-5 gnd
subject_GND	(DE-588)4076968-9 (DE-588)4061963-1 (DE-588)4346301-0 (DE-588)4201794-4 (DE-588)4065541-6 (DE-588)4037589-4 (DE-588)4131075-5 (DE-588)4151278-9 (DE-588)4123623-3
title	Advertising and promotion an integrated marketing communications perspective
title_auth	Advertising and promotion an integrated marketing communications perspective
title_exact_search	Advertising and promotion an integrated marketing communications perspective
title_full	Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch
title_fullStr	Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch
title_full_unstemmed	Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch
title_short	Advertising and promotion
title_sort	advertising and promotion an integrated marketing communications perspective
title_sub	an integrated marketing communications perspective
topic	Sales-promotion (DE-588)4076968-9 gnd Unternehmen (DE-588)4061963-1 gnd Integriertes Management (DE-588)4346301-0 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd Marktkommunikation (DE-588)4131075-5 gnd
topic_facet	Sales-promotion Unternehmen Integriertes Management Kommunikationsstrategie Werbung Marketing Marktkommunikation Einführung Lehrbuch
work_keys_str_mv	AT belchgeorgee advertisingandpromotionanintegratedmarketingcommunicationsperspective AT belchmichaela advertisingandpromotionanintegratedmarketingcommunicationsperspective

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