International marketing:
International marketing and emerging markets : an introduction to the AIM volume 21 / Shaoming Zou, Huifen Fu -- Awakening dragons : an exploration of the internationalisation of Chinese SMEs from the electronics sector / Sharon Loane, Jim Bell -- Innovation platforms for emerging consumers : spinni...
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Bingley, U.K.
Emerald
2011
|
| Schriftenreihe: | Advances in international marketing
v. 21 |
| Schlagworte: | |
| Online-Zugang: | FWS01 FWS02 FHN01 UEI01 UER01 Volltext |
| Zusammenfassung: | International marketing and emerging markets : an introduction to the AIM volume 21 / Shaoming Zou, Huifen Fu -- Awakening dragons : an exploration of the internationalisation of Chinese SMEs from the electronics sector / Sharon Loane, Jim Bell -- Innovation platforms for emerging consumers : spinning the wheel of retailing in Latin America / Guillermo D'Andrea, Luciana Silvestri, Leticia Costa, Fernando Fernandes, Fabio Fossen -- Fuelling India's retail boom : what should be the right policy? / Arpita Mukherjee -- Fashion retailing in China : an examination of its development and issues / Priscilla Y.L. Chan -- Advertising appeals strategy : moderating effect on the relationship between innovation and customer equity drivers in China / Hao Zhang, Eunju Ko, Charles R. Taylor -- The impact of brand credibility and brand personality on purchase intention : an empirical study in China / Xuehua Wang, Zhilin Yang -- Hallmarks in the development of marketing : Chinese managers' market orientation and ability to deliver service quality / Dennis A. Pitta, Darlene B. Smith -- Examining the determinants of interfunctional coordination and export performance : an investigation of Brazilian exporters / Carlos M. P. Sousa, Jorge Lengler -- Differences between high- and low-performing exporting firms in a developing country / Khutula Sibanda, Ronel Erwee, Eric Ng -- Predicting and explaining complaint intention and behaviour of Malaysian consumers : an application of the planned behaviour theory / Wenjie Zhao, Md. Nor Othman -- A comparative study of location choice for overseas R&D investment of TNCs : an empirical study of the United States and Japan based on panel data / Yonggui Wang, Shenghui An, Peng Luo -- Cross-cultural communication : East vs. West / Yaolung James Hsieh The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of Advances in International Marketing is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets. The papers presented report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and MNCs international marketing in emerging markets. Collectively they offer significant insight into emerging markets and point to new directions for future research |
| Beschreibung: | The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of Advances in International Marketing is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets. The papers presented report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and MNCs international marketing in emerging markets. Collectively they offer significant insight into emerging markets and point to new directions for future research |
| Beschreibung: | 1 Online-Ressource (xiv, 307 p.) |
| ISBN: | 9780857244482 |
Internformat
MARC
| LEADER | 00000nmm a2200000zcb4500 | ||
|---|---|---|---|
| 001 | BV045302578 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 181121s2011 |||| o||u| ||||||eng d | ||
| 020 | |a 9780857244482 |c electronic bk. |9 978-0-85724-448-2 | ||
| 035 | |a (ZDB-55-BME)bslw07497244 | ||
| 035 | |a (OCoLC)1076323018 | ||
| 035 | |a (DE-599)BVBBV045302578 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-863 |a DE-862 |a DE-92 |a DE-824 |a DE-29 | ||
| 082 | 0 | |a 658.848 |2 22 | |
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 245 | 1 | 0 | |a International marketing |c edited by Shaoming Zou, Huifen Fu |
| 264 | 1 | |a Bingley, U.K. |b Emerald |c 2011 | |
| 300 | |a 1 Online-Ressource (xiv, 307 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Advances in international marketing |v v. 21 | |
| 500 | |a The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of Advances in International Marketing is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets. The papers presented report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and MNCs international marketing in emerging markets. Collectively they offer significant insight into emerging markets and point to new directions for future research | ||
| 520 | |a International marketing and emerging markets : an introduction to the AIM volume 21 / Shaoming Zou, Huifen Fu -- Awakening dragons : an exploration of the internationalisation of Chinese SMEs from the electronics sector / Sharon Loane, Jim Bell -- Innovation platforms for emerging consumers : spinning the wheel of retailing in Latin America / Guillermo D'Andrea, Luciana Silvestri, Leticia Costa, Fernando Fernandes, Fabio Fossen -- Fuelling India's retail boom : what should be the right policy? / Arpita Mukherjee -- Fashion retailing in China : an examination of its development and issues / Priscilla Y.L. Chan -- Advertising appeals strategy : moderating effect on the relationship between innovation and customer equity drivers in China / Hao Zhang, Eunju Ko, Charles R. Taylor -- The impact of brand credibility and brand personality on purchase intention : an empirical study in China / Xuehua Wang, Zhilin Yang -- Hallmarks in the development of marketing : Chinese managers' market orientation and ability to deliver service quality / Dennis A. Pitta, Darlene B. Smith -- Examining the determinants of interfunctional coordination and export performance : an investigation of Brazilian exporters / Carlos M. P. Sousa, Jorge Lengler -- Differences between high- and low-performing exporting firms in a developing country / Khutula Sibanda, Ronel Erwee, Eric Ng -- Predicting and explaining complaint intention and behaviour of Malaysian consumers : an application of the planned behaviour theory / Wenjie Zhao, Md. Nor Othman -- A comparative study of location choice for overseas R&D investment of TNCs : an empirical study of the United States and Japan based on panel data / Yonggui Wang, Shenghui An, Peng Luo -- Cross-cultural communication : East vs. West / Yaolung James Hsieh | ||
| 520 | |a The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of Advances in International Marketing is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets. The papers presented report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and MNCs international marketing in emerging markets. Collectively they offer significant insight into emerging markets and point to new directions for future research | ||
| 600 | 1 | 7 | |a bisacsh |2 bicssc |
| 650 | 4 | |a Business & Economics / Marketing / Research | |
| 650 | 4 | |a Business & Economics / International / Marketing | |
| 650 | 4 | |a Business & Economics / Marketing / General | |
| 650 | 4 | |a Sales & marketing | |
| 650 | 4 | |a International business | |
| 650 | 4 | |a Export marketing | |
| 700 | 1 | |a Zou, Shaoming |e Sonstige |4 oth | |
| 700 | 1 | |a Fu, Huifen |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9780857244475 |
| 856 | 4 | 0 | |u http://www.emeraldinsight.com/1474-7979/21 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-55-BME | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030689697 | ||
| 966 | e | |u http://www.emeraldinsight.com/1474-7979/21 |l FWS01 |p ZDB-55-BME |q FWS_BME_Archiv |x Verlag |3 Volltext | |
| 966 | e | |u http://www.emeraldinsight.com/1474-7979/21 |l FWS02 |p ZDB-55-BME |q FWS_BME_Archiv |x Verlag |3 Volltext | |
| 966 | e | |u http://www.emeraldinsight.com/1474-7979/21 |l FHN01 |p ZDB-55-BME |q FHN_BME_Archiv |x Verlag |3 Volltext | |
| 966 | e | |u http://www.emeraldinsight.com/1474-7979/21 |l UEI01 |p ZDB-55-BME |q UEI_BME_Archiv |x Verlag |3 Volltext | |
| 966 | e | |u http://www.emeraldinsight.com/1474-7979/21 |l UER01 |p ZDB-55-BME |q UER_BME_Archiv |x Verlag |3 Volltext | |
Datensatz im Suchindex
| DE-BY-FWS_katkey | 708351 |
|---|---|
| _version_ | 1806185795965419520 |
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV045302578 |
| classification_rvk | QP 680 |
| collection | ZDB-55-BME |
| ctrlnum | (ZDB-55-BME)bslw07497244 (OCoLC)1076323018 (DE-599)BVBBV045302578 |
| dewey-full | 658.848 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.848 |
| dewey-search | 658.848 |
| dewey-sort | 3658.848 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05613nmm a2200529zcb4500</leader><controlfield tag="001">BV045302578</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">181121s2011 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780857244482</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-0-85724-448-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-55-BME)bslw07497244</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1076323018</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045302578</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-29</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.848</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">International marketing</subfield><subfield code="c">edited by Shaoming Zou, Huifen Fu</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Bingley, U.K.</subfield><subfield code="b">Emerald</subfield><subfield code="c">2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xiv, 307 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Advances in international marketing</subfield><subfield code="v">v. 21</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of Advances in International Marketing is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets. The papers presented report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and MNCs international marketing in emerging markets. Collectively they offer significant insight into emerging markets and point to new directions for future research</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">International marketing and emerging markets : an introduction to the AIM volume 21 / Shaoming Zou, Huifen Fu -- Awakening dragons : an exploration of the internationalisation of Chinese SMEs from the electronics sector / Sharon Loane, Jim Bell -- Innovation platforms for emerging consumers : spinning the wheel of retailing in Latin America / Guillermo D'Andrea, Luciana Silvestri, Leticia Costa, Fernando Fernandes, Fabio Fossen -- Fuelling India's retail boom : what should be the right policy? / Arpita Mukherjee -- Fashion retailing in China : an examination of its development and issues / Priscilla Y.L. Chan -- Advertising appeals strategy : moderating effect on the relationship between innovation and customer equity drivers in China / Hao Zhang, Eunju Ko, Charles R. Taylor -- The impact of brand credibility and brand personality on purchase intention : an empirical study in China / Xuehua Wang, Zhilin Yang -- Hallmarks in the development of marketing : Chinese managers' market orientation and ability to deliver service quality / Dennis A. Pitta, Darlene B. Smith -- Examining the determinants of interfunctional coordination and export performance : an investigation of Brazilian exporters / Carlos M. P. Sousa, Jorge Lengler -- Differences between high- and low-performing exporting firms in a developing country / Khutula Sibanda, Ronel Erwee, Eric Ng -- Predicting and explaining complaint intention and behaviour of Malaysian consumers : an application of the planned behaviour theory / Wenjie Zhao, Md. Nor Othman -- A comparative study of location choice for overseas R&D investment of TNCs : an empirical study of the United States and Japan based on panel data / Yonggui Wang, Shenghui An, Peng Luo -- Cross-cultural communication : East vs. West / Yaolung James Hsieh</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of Advances in International Marketing is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets. The papers presented report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and MNCs international marketing in emerging markets. Collectively they offer significant insight into emerging markets and point to new directions for future research</subfield></datafield><datafield tag="600" ind1="1" ind2="7"><subfield code="a">bisacsh</subfield><subfield code="2">bicssc</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business & Economics / Marketing / Research</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business & Economics / International / Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business & Economics / Marketing / General</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sales & marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">International business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Export marketing</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Zou, Shaoming</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Fu, Huifen</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9780857244475</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://www.emeraldinsight.com/1474-7979/21</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-55-BME</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030689697</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.emeraldinsight.com/1474-7979/21</subfield><subfield code="l">FWS01</subfield><subfield code="p">ZDB-55-BME</subfield><subfield code="q">FWS_BME_Archiv</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.emeraldinsight.com/1474-7979/21</subfield><subfield code="l">FWS02</subfield><subfield code="p">ZDB-55-BME</subfield><subfield code="q">FWS_BME_Archiv</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.emeraldinsight.com/1474-7979/21</subfield><subfield code="l">FHN01</subfield><subfield code="p">ZDB-55-BME</subfield><subfield code="q">FHN_BME_Archiv</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.emeraldinsight.com/1474-7979/21</subfield><subfield code="l">UEI01</subfield><subfield code="p">ZDB-55-BME</subfield><subfield code="q">UEI_BME_Archiv</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.emeraldinsight.com/1474-7979/21</subfield><subfield code="l">UER01</subfield><subfield code="p">ZDB-55-BME</subfield><subfield code="q">UER_BME_Archiv</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV045302578 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T13:50:04Z |
| institution | BVB |
| isbn | 9780857244482 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030689697 |
| oclc_num | 1076323018 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-824 DE-29 |
| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-824 DE-29 |
| physical | 1 Online-Ressource (xiv, 307 p.) |
| psigel | ZDB-55-BME ZDB-55-BME FWS_BME_Archiv ZDB-55-BME FHN_BME_Archiv ZDB-55-BME UEI_BME_Archiv ZDB-55-BME UER_BME_Archiv |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Emerald |
| record_format | marc |
| series2 | Advances in international marketing |
| spellingShingle | International marketing bisacsh bicssc Business & Economics / Marketing / Research Business & Economics / International / Marketing Business & Economics / Marketing / General Sales & marketing International business Export marketing |
| title | International marketing |
| title_auth | International marketing |
| title_exact_search | International marketing |
| title_full | International marketing edited by Shaoming Zou, Huifen Fu |
| title_fullStr | International marketing edited by Shaoming Zou, Huifen Fu |
| title_full_unstemmed | International marketing edited by Shaoming Zou, Huifen Fu |
| title_short | International marketing |
| title_sort | international marketing |
| topic | bisacsh bicssc Business & Economics / Marketing / Research Business & Economics / International / Marketing Business & Economics / Marketing / General Sales & marketing International business Export marketing |
| topic_facet | bisacsh Business & Economics / Marketing / Research Business & Economics / International / Marketing Business & Economics / Marketing / General Sales & marketing International business Export marketing |
| url | http://www.emeraldinsight.com/1474-7979/21 |
| work_keys_str_mv | AT zoushaoming internationalmarketing AT fuhuifen internationalmarketing |