Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research:
Cultural psyche and cross-cultural research methods / Patricia Berwick -- Using an ethnographic approach to understand the adjustment journey of international students at a university in England / Lorraine Brown -- How consumption values affect destination image formation / Haywantee Ramkissoon, Rob...
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Bingley, U.K.
Emerald
2009
|
| Schriftenreihe: | Advances in culture, tourism and hospitality research
v. 3 |
| Schlagworte: | |
| Online-Zugang: | FHN01 FWS01 FWS02 UEI01 UER01 Volltext |
| Zusammenfassung: | Cultural psyche and cross-cultural research methods / Patricia Berwick -- Using an ethnographic approach to understand the adjustment journey of international students at a university in England / Lorraine Brown -- How consumption values affect destination image formation / Haywantee Ramkissoon, Robin Nunkoo, Dogan Gursoy -- Morphology of a hotel tradition : the guest questionnaire / Alfred Ogle -- Brand image, equity, and sports sponsorship / David N. Bibby -- How unconscious needs influence traveler's interpretations and preferences of alternative tours and hotels / Xuan Van Tran, Arch G. Woodside -- Preface / Arch G. Woodside, Carol M. Megehee, Alfred Ogle Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior |
| Beschreibung: | Includes index Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior |
| Beschreibung: | 1 Online-Ressource (xi, 308 p.) |
| ISBN: | 9781849506045 |
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| series | Advances in culture, tourism and hospitality research |
| series2 | Advances in culture, tourism and hospitality research |
| spellingShingle | Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research Advances in culture, tourism and hospitality research bisacsh bicssc Business & Economics / Industries / Hospitality, Travel & Tourism Tourism industry Hospitality industry Tourism Tourismus (DE-588)4018406-7 gnd Kundenorientierung (DE-588)4316837-1 gnd |
| subject_GND | (DE-588)4018406-7 (DE-588)4316837-1 (DE-588)4143413-4 |
| title | Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research |
| title_auth | Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research |
| title_exact_search | Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research |
| title_full | Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle |
| title_fullStr | Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle |
| title_full_unstemmed | Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research edited by Arch G. Woodside, Carol M. Megehee, Alfred Ogle |
| title_short | Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research |
| title_sort | perspectives on cross cultural ethnographic brand image storytelling unconscious needs and hospitality guest research |
| topic | bisacsh bicssc Business & Economics / Industries / Hospitality, Travel & Tourism Tourism industry Hospitality industry Tourism Tourismus (DE-588)4018406-7 gnd Kundenorientierung (DE-588)4316837-1 gnd |
| topic_facet | bisacsh Business & Economics / Industries / Hospitality, Travel & Tourism Tourism industry Hospitality industry Tourism Tourismus Kundenorientierung Aufsatzsammlung |
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