Review of marketing research, Vol. 2:
Review of marketing research : some reflections / Naresh K. Malhotra -- Consumer action : automaticity, purposiveness, and self-regulation / Richard P. Bagozzi -- Looking through the crystal ball : affective forecasting and misforecasting in consumer behavior / C. Whan Park -- Consumer use of the In...
Saved in:
| Format: | Electronic eBook |
|---|---|
| Language: | English |
| Published: |
Bingley, U.K.
Emerald
2005
|
| Series: | Review of marketing research
|
| Subjects: | |
| Online Access: | FWS01 FWS02 FHN01 UEI01 UER01 Volltext |
| Summary: | Review of marketing research : some reflections / Naresh K. Malhotra -- Consumer action : automaticity, purposiveness, and self-regulation / Richard P. Bagozzi -- Looking through the crystal ball : affective forecasting and misforecasting in consumer behavior / C. Whan Park -- Consumer use of the Internet in search for automobiles : literature review, a conceptual framework, and an empirical investigation / Naresh K. Malhotra -- Categorization : a review and an empirical investigation of the evaluation formation process / Tracey M. King -- Individual-level determinants of consumers' adoption and usage of technological innovations : a propositional inventory / A. Parasuraman -- The metrics imperative : making marketing matter / Donald R. Lehmann -- Multilevel, hierarchical linear models and marketing : this is not your adviser's OLS model / Adam Duhachek "'The Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians." |
| Item Description: | Includes index "'The Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians." |
| Physical Description: | 1 Online-Ressource (xi, 240 p.) |
| ISBN: | 9780857247247 |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV045302213 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 181121s2005 |||| o||u| ||||||eng d | ||
| 020 | |a 9780857247247 |c electronic bk. |9 978-0-85724-724-7 | ||
| 035 | |a (ZDB-55-BME)bslw06700355 | ||
| 035 | |a (OCoLC)1076323754 | ||
| 035 | |a (DE-599)BVBBV045302213 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-863 |a DE-862 |a DE-92 |a DE-824 |a DE-29 | ||
| 082 | 0 | |a 658.83 |2 22 | |
| 245 | 1 | 0 | |a Review of marketing research, Vol. 2 |c edited by Naresh K. Malhotra |
| 264 | 1 | |a Bingley, U.K. |b Emerald |c 2005 | |
| 300 | |a 1 Online-Ressource (xi, 240 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Review of marketing research | |
| 500 | |a Includes index | ||
| 500 | |a "'The Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians." | ||
| 520 | |a Review of marketing research : some reflections / Naresh K. Malhotra -- Consumer action : automaticity, purposiveness, and self-regulation / Richard P. Bagozzi -- Looking through the crystal ball : affective forecasting and misforecasting in consumer behavior / C. Whan Park -- Consumer use of the Internet in search for automobiles : literature review, a conceptual framework, and an empirical investigation / Naresh K. Malhotra -- Categorization : a review and an empirical investigation of the evaluation formation process / Tracey M. King -- Individual-level determinants of consumers' adoption and usage of technological innovations : a propositional inventory / A. Parasuraman -- The metrics imperative : making marketing matter / Donald R. Lehmann -- Multilevel, hierarchical linear models and marketing : this is not your adviser's OLS model / Adam Duhachek | ||
| 520 | |a "'The Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians." | ||
| 600 | 1 | 7 | |a bisacsh |2 bicssc |
| 650 | 4 | |a Business & Economics / Marketing / Research | |
| 650 | 4 | |a Market research | |
| 650 | 4 | |a Marketing research | |
| 700 | 1 | |a Malhotra, Naresh K. |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9780765613059 |
| 856 | 4 | 0 | |u http://www.emeraldinsight.com/1548-6435/2 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-55-BME | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030689331 | ||
| 966 | e | |u http://www.emeraldinsight.com/1548-6435/2 |l FWS01 |p ZDB-55-BME |q FWS_BME_Archiv |x Verlag |3 Volltext | |
| 966 | e | |u http://www.emeraldinsight.com/1548-6435/2 |l FWS02 |p ZDB-55-BME |q FWS_BME_Archiv |x Verlag |3 Volltext | |
| 966 | e | |u http://www.emeraldinsight.com/1548-6435/2 |l FHN01 |p ZDB-55-BME |q FHN_BME_Archiv |x Verlag |3 Volltext | |
| 966 | e | |u http://www.emeraldinsight.com/1548-6435/2 |l UEI01 |p ZDB-55-BME |q UEI_BME_Archiv |x Verlag |3 Volltext | |
| 966 | e | |u http://www.emeraldinsight.com/1548-6435/2 |l UER01 |p ZDB-55-BME |q UER_BME_Archiv |x Verlag |3 Volltext | |
Record in the Search Index
| DE-BY-FWS_katkey | 707989 |
|---|---|
| _version_ | 1824554764246974465 |
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV045302213 |
| collection | ZDB-55-BME |
| ctrlnum | (ZDB-55-BME)bslw06700355 (OCoLC)1076323754 (DE-599)BVBBV045302213 |
| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03081nmm a2200481zc 4500</leader><controlfield tag="001">BV045302213</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">181121s2005 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780857247247</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-0-85724-724-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-55-BME)bslw06700355</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1076323754</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045302213</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-29</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.83</subfield><subfield code="2">22</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Review of marketing research, Vol. 2</subfield><subfield code="c">edited by Naresh K. Malhotra</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Bingley, U.K.</subfield><subfield code="b">Emerald</subfield><subfield code="c">2005</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xi, 240 p.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Review of marketing research</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"'The Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians."</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Review of marketing research : some reflections / Naresh K. Malhotra -- Consumer action : automaticity, purposiveness, and self-regulation / Richard P. Bagozzi -- Looking through the crystal ball : affective forecasting and misforecasting in consumer behavior / C. Whan Park -- Consumer use of the Internet in search for automobiles : literature review, a conceptual framework, and an empirical investigation / Naresh K. Malhotra -- Categorization : a review and an empirical investigation of the evaluation formation process / Tracey M. King -- Individual-level determinants of consumers' adoption and usage of technological innovations : a propositional inventory / A. Parasuraman -- The metrics imperative : making marketing matter / Donald R. Lehmann -- Multilevel, hierarchical linear models and marketing : this is not your adviser's OLS model / Adam Duhachek</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"'The Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians."</subfield></datafield><datafield tag="600" ind1="1" ind2="7"><subfield code="a">bisacsh</subfield><subfield code="2">bicssc</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business & Economics / Marketing / Research</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Market research</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Malhotra, Naresh K.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9780765613059</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://www.emeraldinsight.com/1548-6435/2</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-55-BME</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030689331</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.emeraldinsight.com/1548-6435/2</subfield><subfield code="l">FWS01</subfield><subfield code="p">ZDB-55-BME</subfield><subfield code="q">FWS_BME_Archiv</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.emeraldinsight.com/1548-6435/2</subfield><subfield code="l">FWS02</subfield><subfield code="p">ZDB-55-BME</subfield><subfield code="q">FWS_BME_Archiv</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.emeraldinsight.com/1548-6435/2</subfield><subfield code="l">FHN01</subfield><subfield code="p">ZDB-55-BME</subfield><subfield code="q">FHN_BME_Archiv</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.emeraldinsight.com/1548-6435/2</subfield><subfield code="l">UEI01</subfield><subfield code="p">ZDB-55-BME</subfield><subfield code="q">UEI_BME_Archiv</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.emeraldinsight.com/1548-6435/2</subfield><subfield code="l">UER01</subfield><subfield code="p">ZDB-55-BME</subfield><subfield code="q">UER_BME_Archiv</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV045302213 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:56:57Z |
| institution | BVB |
| isbn | 9780857247247 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030689331 |
| oclc_num | 1076323754 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-824 DE-29 |
| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-824 DE-29 |
| physical | 1 Online-Ressource (xi, 240 p.) |
| psigel | ZDB-55-BME ZDB-55-BME FWS_BME_Archiv ZDB-55-BME FHN_BME_Archiv ZDB-55-BME UEI_BME_Archiv ZDB-55-BME UER_BME_Archiv |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Emerald |
| record_format | marc |
| series2 | Review of marketing research |
| spellingShingle | Review of marketing research, Vol. 2 bisacsh bicssc Business & Economics / Marketing / Research Market research Marketing research |
| title | Review of marketing research, Vol. 2 |
| title_auth | Review of marketing research, Vol. 2 |
| title_exact_search | Review of marketing research, Vol. 2 |
| title_full | Review of marketing research, Vol. 2 edited by Naresh K. Malhotra |
| title_fullStr | Review of marketing research, Vol. 2 edited by Naresh K. Malhotra |
| title_full_unstemmed | Review of marketing research, Vol. 2 edited by Naresh K. Malhotra |
| title_short | Review of marketing research, Vol. 2 |
| title_sort | review of marketing research vol 2 |
| topic | bisacsh bicssc Business & Economics / Marketing / Research Market research Marketing research |
| topic_facet | bisacsh Business & Economics / Marketing / Research Market research Marketing research |
| url | http://www.emeraldinsight.com/1548-6435/2 |
| work_keys_str_mv | AT malhotranareshk reviewofmarketingresearchvol2 |