Review of marketing research, Vol. 2:
Review of marketing research : some reflections / Naresh K. Malhotra -- Consumer action : automaticity, purposiveness, and self-regulation / Richard P. Bagozzi -- Looking through the crystal ball : affective forecasting and misforecasting in consumer behavior / C. Whan Park -- Consumer use of the In...
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Bingley, U.K.
Emerald
2005
|
| Schriftenreihe: | Review of marketing research
|
| Schlagworte: | |
| Online-Zugang: | FWS01 FWS02 FHN01 UEI01 UER01 Volltext |
| Zusammenfassung: | Review of marketing research : some reflections / Naresh K. Malhotra -- Consumer action : automaticity, purposiveness, and self-regulation / Richard P. Bagozzi -- Looking through the crystal ball : affective forecasting and misforecasting in consumer behavior / C. Whan Park -- Consumer use of the Internet in search for automobiles : literature review, a conceptual framework, and an empirical investigation / Naresh K. Malhotra -- Categorization : a review and an empirical investigation of the evaluation formation process / Tracey M. King -- Individual-level determinants of consumers' adoption and usage of technological innovations : a propositional inventory / A. Parasuraman -- The metrics imperative : making marketing matter / Donald R. Lehmann -- Multilevel, hierarchical linear models and marketing : this is not your adviser's OLS model / Adam Duhachek "'The Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians." |
| Beschreibung: | Includes index "'The Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians." |
| Beschreibung: | 1 Online-Ressource (xi, 240 p.) |
| ISBN: | 9780857247247 |
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| id | DE-604.BV045302213 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:56:57Z |
| institution | BVB |
| isbn | 9780857247247 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030689331 |
| oclc_num | 1076323754 |
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| physical | 1 Online-Ressource (xi, 240 p.) |
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| publishDate | 2005 |
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| series2 | Review of marketing research |
| spellingShingle | Review of marketing research, Vol. 2 bisacsh bicssc Business & Economics / Marketing / Research Market research Marketing research |
| title | Review of marketing research, Vol. 2 |
| title_auth | Review of marketing research, Vol. 2 |
| title_exact_search | Review of marketing research, Vol. 2 |
| title_full | Review of marketing research, Vol. 2 edited by Naresh K. Malhotra |
| title_fullStr | Review of marketing research, Vol. 2 edited by Naresh K. Malhotra |
| title_full_unstemmed | Review of marketing research, Vol. 2 edited by Naresh K. Malhotra |
| title_short | Review of marketing research, Vol. 2 |
| title_sort | review of marketing research vol 2 |
| topic | bisacsh bicssc Business & Economics / Marketing / Research Market research Marketing research |
| topic_facet | bisacsh Business & Economics / Marketing / Research Market research Marketing research |
| url | http://www.emeraldinsight.com/1548-6435/2 |
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