Essays by distinguished marketing scholars of the Society for Marketing Advances:
Preface / Arch G. Woodside, Ellen M. Moore -- Advances in applied consumer behavior: a market segmentation programme / Henry Assael -- The interplay of cognitions and emotions in building services customers retention / Jean-Charles Chebat -- Technology and the new economy: implications for higher ed...
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
JAI
2002
|
| Schriftenreihe: | Advances in business marketing and purchasing
v. 11 |
| Schlagworte: | |
| Online-Zugang: | FWS01 FWS02 FHN01 UEI01 UER01 Volltext |
| Zusammenfassung: | Preface / Arch G. Woodside, Ellen M. Moore -- Advances in applied consumer behavior: a market segmentation programme / Henry Assael -- The interplay of cognitions and emotions in building services customers retention / Jean-Charles Chebat -- Technology and the new economy: implications for higher education and the marketing discipline / Joseph F. Hair, Barry J. Babin -- Selected issues in modeling consumer brand choice: the extended competitive vulnerability model / Michel Laroche -- Observations on some key psychometric properties of paper-and-pencil measures / Richard G. Netemeyer, Chris Pullig, William O. Bearden -- Marketing is a body of knowledge / Robert A. Peterson -- Distinguishing consumers' need for uniqueness from individuation and general need for uniqueness / Kelly Tepper Tian, William O. Bearden -- Social structural foundations of publication productivity in the Journal of Consumer Research / John P. Eaton, James C. Ward, Ajith Kumar, Peter H. Reingen This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades |
| Beschreibung: | Includes bibliographical references This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades |
| Beschreibung: | 1 Online-Ressource (xii, 220 p.) |
| ISBN: | 9781849501484 1849501483 |
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| id | DE-604.BV045302074 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:56:57Z |
| institution | BVB |
| isbn | 9781849501484 1849501483 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030689193 |
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| publishDate | 2002 |
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| series2 | Advances in business marketing and purchasing |
| spellingShingle | Essays by distinguished marketing scholars of the Society for Marketing Advances bicssc bisacsh Sales & marketing Purchasing & supply management Business & Economics / Marketing / General Marketing |
| title | Essays by distinguished marketing scholars of the Society for Marketing Advances |
| title_auth | Essays by distinguished marketing scholars of the Society for Marketing Advances |
| title_exact_search | Essays by distinguished marketing scholars of the Society for Marketing Advances |
| title_full | Essays by distinguished marketing scholars of the Society for Marketing Advances edited by Arch G. Woodside, Ellen M. Moore |
| title_fullStr | Essays by distinguished marketing scholars of the Society for Marketing Advances edited by Arch G. Woodside, Ellen M. Moore |
| title_full_unstemmed | Essays by distinguished marketing scholars of the Society for Marketing Advances edited by Arch G. Woodside, Ellen M. Moore |
| title_short | Essays by distinguished marketing scholars of the Society for Marketing Advances |
| title_sort | essays by distinguished marketing scholars of the society for marketing advances |
| topic | bicssc bisacsh Sales & marketing Purchasing & supply management Business & Economics / Marketing / General Marketing |
| topic_facet | bicssc Sales & marketing Purchasing & supply management Business & Economics / Marketing / General Marketing |
| url | http://www.emeraldinsight.com/1069-0964/11 |
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