Social media strategy: marketing, advertising, and public relations in the consumer revolution
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lanham
Rowman & Littlefield
[2019]
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xvii, 353 Seiten Illustrationen |
| ISBN: | 9781538113929 9781538101353 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV045297505 | ||
| 003 | DE-604 | ||
| 005 | 20181130 | ||
| 007 | t | ||
| 008 | 181119s2019 xxua||| |||| 00||| eng d | ||
| 010 | |a 018004653 | ||
| 020 | |a 9781538113929 |9 978-1-5381-1392-9 | ||
| 020 | |a 9781538101353 |9 978-1-5381-0135-3 | ||
| 035 | |a (OCoLC)1026407109 | ||
| 035 | |a (DE-599)BVBBV045297505 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-M382 |a DE-1050 |a DE-739 | ||
| 050 | 0 | |a HF5415.1265 | |
| 082 | 0 | |a 658.8/72 |2 23 | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 100 | 1 | |a Quesenberry, Keith A. |d 1971- |0 (DE-588)1136934022 |4 aut | |
| 245 | 1 | 0 | |a Social media strategy |b marketing, advertising, and public relations in the consumer revolution |c Keith A. Quesenberry, Messiah College |
| 250 | |a Second edition | ||
| 264 | 1 | |a Lanham |b Rowman & Littlefield |c [2019] | |
| 300 | |a xvii, 353 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Internet advertising | |
| 650 | 4 | |a Social media | |
| 650 | 4 | |a Internet in public relations | |
| 650 | 0 | 7 | |a Verbraucher |0 (DE-588)4062632-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Social Media |0 (DE-588)4639271-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Soziale Software |0 (DE-588)7550143-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 0 | 1 | |a Soziale Software |0 (DE-588)7550143-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 1 | 2 | |a Social Media |0 (DE-588)4639271-3 |D s |
| 689 | 1 | 3 | |a Verbraucher |0 (DE-588)4062632-5 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |a Quesenberry, Keith A., 1971- author |t Social media strategy |b Second edition |d Lanham : Rowman & Littlefield, [2018] |z 9781538101360 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030684720 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804179079909343232 |
|---|---|
| any_adam_object | |
| author | Quesenberry, Keith A. 1971- |
| author_GND | (DE-588)1136934022 |
| author_facet | Quesenberry, Keith A. 1971- |
| author_role | aut |
| author_sort | Quesenberry, Keith A. 1971- |
| author_variant | k a q ka kaq |
| building | Verbundindex |
| bvnumber | BV045297505 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1265 |
| callnumber-search | HF5415.1265 |
| callnumber-sort | HF 45415.1265 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)1026407109 (DE-599)BVBBV045297505 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Book |
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| id | DE-604.BV045297505 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:14:10Z |
| institution | BVB |
| isbn | 9781538113929 9781538101353 |
| language | English |
| lccn | 018004653 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030684720 |
| oclc_num | 1026407109 |
| open_access_boolean | |
| owner | DE-M382 DE-1050 DE-739 |
| owner_facet | DE-M382 DE-1050 DE-739 |
| physical | xvii, 353 Seiten Illustrationen |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Rowman & Littlefield |
| record_format | marc |
| spelling | Quesenberry, Keith A. 1971- (DE-588)1136934022 aut Social media strategy marketing, advertising, and public relations in the consumer revolution Keith A. Quesenberry, Messiah College Second edition Lanham Rowman & Littlefield [2019] xvii, 353 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Internet marketing Internet advertising Social media Internet in public relations Verbraucher (DE-588)4062632-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Soziale Software (DE-588)7550143-0 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Soziale Software (DE-588)7550143-0 s DE-604 Marketing (DE-588)4037589-4 s Werbung (DE-588)4065541-6 s Social Media (DE-588)4639271-3 s Verbraucher (DE-588)4062632-5 s 1\p DE-604 Erscheint auch als Online-Ausgabe Quesenberry, Keith A., 1971- author Social media strategy Second edition Lanham : Rowman & Littlefield, [2018] 9781538101360 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Quesenberry, Keith A. 1971- Social media strategy marketing, advertising, and public relations in the consumer revolution Internet marketing Internet advertising Social media Internet in public relations Verbraucher (DE-588)4062632-5 gnd Marketing (DE-588)4037589-4 gnd Social Media (DE-588)4639271-3 gnd Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4062632-5 (DE-588)4037589-4 (DE-588)4639271-3 (DE-588)7550143-0 (DE-588)7706419-7 (DE-588)4065541-6 |
| title | Social media strategy marketing, advertising, and public relations in the consumer revolution |
| title_auth | Social media strategy marketing, advertising, and public relations in the consumer revolution |
| title_exact_search | Social media strategy marketing, advertising, and public relations in the consumer revolution |
| title_full | Social media strategy marketing, advertising, and public relations in the consumer revolution Keith A. Quesenberry, Messiah College |
| title_fullStr | Social media strategy marketing, advertising, and public relations in the consumer revolution Keith A. Quesenberry, Messiah College |
| title_full_unstemmed | Social media strategy marketing, advertising, and public relations in the consumer revolution Keith A. Quesenberry, Messiah College |
| title_short | Social media strategy |
| title_sort | social media strategy marketing advertising and public relations in the consumer revolution |
| title_sub | marketing, advertising, and public relations in the consumer revolution |
| topic | Internet marketing Internet advertising Social media Internet in public relations Verbraucher (DE-588)4062632-5 gnd Marketing (DE-588)4037589-4 gnd Social Media (DE-588)4639271-3 gnd Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Internet marketing Internet advertising Social media Internet in public relations Verbraucher Marketing Social Media Soziale Software Online-Marketing Werbung |
| work_keys_str_mv | AT quesenberrykeitha socialmediastrategymarketingadvertisingandpublicrelationsintheconsumerrevolution |