The profitable artist: a handbook for all artists in the performing, literary, and visual arts
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Allworth Press
[2018]
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| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | xi, 275 Seiten |
| ISBN: | 9781621536420 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents Foreword: The Profitable Artist, Revised vii Introduction: The Profitable Artist ix SECTION I: PLANNING AND STRATEGY 1 Section I Introduction 3 Chapter 1 : Strategic Planning for Artists 5 A Mission Statement and Vision Statement 5 An Environmental Scan and SWOT Analysis 9 Setting Goals: SMART 16 Take Charge of Your Future: Plan 20 Chapter 2: The Business Model Canvas and Lean Methodology 21 The Business Model Canvas 24 The Lean Startup and Customer Discovery 30 Why Is This Important for Artists? 35 SECTION II; LEGAL ISSUES FOR ARTISTS 39 Section II Introduction 41 Chapter 3: Intellectual Property 43 Intellectual Property 45 Copyright 46 Trademark and Service Mark 60 Patent 62 Trade Secrets 63 Conclusion 63
Chapter 4: Contracts 64 Statute of Frauds 64 Competency, Consent, and Legality 65 Offer and Acceptance 65 Common Clauses in Contracts 66 Conclusion 70 Chapter 5: Business Entities 72 Introduction 72 Liability 73 Tax Considerations 74 Formation and Start-Up Costs 75 Ongoing Responsibilities 75 Sole Proprietorships 76 Partnerships Corporations 78 83 Limited Liability Companies 86 Social Enterprises: Benefit Corporations and Low-Profit Limited Liability Companies 88 Not-for-Profit Corporations 90 Conclusion 93 SECTION III: MANAGINGFINANCE 95 Section III Introduction 97 Meet Sofia Garcia 98 Chapter 6: Budgets 101 Who Needs a Budget? 101 What Kinds of Budgets Are Needed? 102 When Are Budgets Appropriate? How Do You Create a Budget? 102 105 Why Are Budgets Important for Artists? 106 Chapter 7: Financial Terminology Income Statement Balance Sheet 109 1Ю 119
Taxes Conclusion Chapter 8: Personal Finance and Savings 123 127 128 Savings Vehicles: Savings and Checking Accounts 128 Retirement Vehicles: IRA, Roth IRA, SEP-IRA, Individual (Solo), and Corporate Plans 130 Planning for Now and Later: Compound Interest and Time Value of Money 133 X-Ray 135 Chapter 9: Managing Your Money for the Future 142 Investing Basics and Principles 143 Building a Team 148 The Link Between Your Art and Your Life 150 Take Charge of Your Financial Present and Future 151 Chapter 10: Emergency Preparedness 152 Location 153 Record Keeping 154 Insurance 155 Emergency Grants 155 SECTION IV: MARKETING 157 Section IV Introduction 159 Chapter 11 : Marketing Principles and Strategies 161 Understanding Your Work and Your Place in the Market 161 Understanding Your Audience 163 Establishing Short- and Long-Term Goals 167 Branding 172 Chapter 12: Marketing Tools and Resources 176 Marketing Strategy Breakdown: Tools 176 Creating a Marketing Budget 198 Chapter 13: Pricing Your Art 201 Pricing for Visual Artists 202 Pricing for Performing Artists 205 Pricing for Literary Artists 208
SECTION V: FUNDRAISING 211 Section V Introduction 213 Chapter 14: The Fundraising Landscape and Terminology 21s Some Further Definitions Chapter 15: Individual Giving, Crowdfunding, and Corporate Sponsorship A Note on Networks 21/ 224 225 Engaging Your Network for Individual Giving 228 Crowdfunding 231 Events Corporate Support 235 23/ Chapter 16: Grant Research and Writing 240 Prospecting 240’ Applying 24л 253 254; 255 256 Reporting Moving Forward (If You Are Rejected) Some Additional Tips Key Takeaways for Grant Applications CONCLUSION: PULLING IT ALL TOGETHER 258 The Power of Collaboration 260 Openness to Creative Opportunities 263 Perseverance 264 Acknowledgments 266 Index 268
hile all art is unique, the challenges artists face are shared regardless of background, experience, and artistic medium. With decades of experience training and helping artists worldwide, the expert staff of the New York Foundation for the Arts—in conjunction with outside professionals—have compiled a “best practices” approach to planning and organizing an art career. In The Profitable Artist, Second Edition, NYFA has identified common problems, examined specialized areas of strategic planning, finance, marketing, law, and fundraising, and distilled these topics in such a way that readers can digest them and apply them to their own experience and practice. This newly revised edition has made considerable updates to reflect changes in the legal and financial landscapes, the vast shift in the tools and culture of both social media and fundraising, and proven planning methodologies from the startup community. All of this continues to be presented in an accessible manner, which encourages artists to apply the information and techniques in a way that is true to their personal and artistic integrity. This invaluable guide appeals to artists in all disciplines of the literary, media, performing, and visual arts—from recent art school graduates to established artists undertaking new arts businesses to artists seeking more from their careers at any stage.
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| any_adam_object | 1 |
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| discipline | Wirtschaftswissenschaften |
| edition | Second edition |
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| spelling | The profitable artist a handbook for all artists in the performing, literary, and visual arts New York Foundation for the Arts. [Edited by Peter Cobb, Felicity Hogan, and Michael Royce Second edition New York, NY Allworth Press [2018] xi, 275 Seiten txt rdacontent n rdamedia nc rdacarrier Kulturwirtschaft (DE-588)4268059-1 gnd rswk-swf Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf Kulturwirtschaft (DE-588)4268059-1 s Unternehmensgründung (DE-588)4078599-3 s DE-604 Cobb, Peter 1976- (DE-588)1231366222 edt Hogan, Felicity edt Royce, Michael edt New York Foundation for the Arts (DE-588)1085790835 isb Erscheint auch als Online-Ausgabe 978-1-62153-645-1 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030680423&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030680423&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | The profitable artist a handbook for all artists in the performing, literary, and visual arts Kulturwirtschaft (DE-588)4268059-1 gnd Unternehmensgründung (DE-588)4078599-3 gnd |
| subject_GND | (DE-588)4268059-1 (DE-588)4078599-3 |
| title | The profitable artist a handbook for all artists in the performing, literary, and visual arts |
| title_auth | The profitable artist a handbook for all artists in the performing, literary, and visual arts |
| title_exact_search | The profitable artist a handbook for all artists in the performing, literary, and visual arts |
| title_full | The profitable artist a handbook for all artists in the performing, literary, and visual arts New York Foundation for the Arts. [Edited by Peter Cobb, Felicity Hogan, and Michael Royce |
| title_fullStr | The profitable artist a handbook for all artists in the performing, literary, and visual arts New York Foundation for the Arts. [Edited by Peter Cobb, Felicity Hogan, and Michael Royce |
| title_full_unstemmed | The profitable artist a handbook for all artists in the performing, literary, and visual arts New York Foundation for the Arts. [Edited by Peter Cobb, Felicity Hogan, and Michael Royce |
| title_short | The profitable artist |
| title_sort | the profitable artist a handbook for all artists in the performing literary and visual arts |
| title_sub | a handbook for all artists in the performing, literary, and visual arts |
| topic | Kulturwirtschaft (DE-588)4268059-1 gnd Unternehmensgründung (DE-588)4078599-3 gnd |
| topic_facet | Kulturwirtschaft Unternehmensgründung |
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