Sloganization in language education discourse: conceptual thinking in the age of academic marketization
"This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular sloga...
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Bristol ; Blue Ridge Summit
Multilingual Matters
[2019]
|
| Schlagworte: | |
| Zusammenfassung: | "This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes" - Klappentext |
| Beschreibung: | ix, 178 Seiten |
| ISBN: | 9781788921862 1788921860 9781788921855 1788921852 |
Internformat
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| 505 | 8 | |a Sloganization in language education discourse: introduction / Barbara Schmenk, Stephan Breidbach, Lutz Küster -- We innovators / David Gramling -- The only turn worth watching in the 20th century is Tina Turner's: how the sloganization of foreign language research can impede the furthering of knowledge and make life difficult for practitioners / Dietmar Risler -- Slo(w)ganization: against the constant need for re-inventing the discourse on language education: the case of "multiple intelligences" / Gerhard Bach -- Just another prefix? from inter- to transcultural foreign language learning and beyond / Britta Viebrock -- On common "exposure" and expert "input" in second language education and study abroad / John Plews -- What on earth is "language commodification"? / David Block -- Superdiversity and why it isn't: reflections on terminological innovation and academic branding / Aneta Pavlenko -- Sloganization: just another slogan? / Barbara Schmenk, Stephan Breidbach, Lutz Küster | |
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Datensatz im Suchindex
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| author_facet | Schmenk, Barbara 1966- Breidbach, Stephan Küster, Lutz 1953- |
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| contents | Sloganization in language education discourse: introduction / Barbara Schmenk, Stephan Breidbach, Lutz Küster -- We innovators / David Gramling -- The only turn worth watching in the 20th century is Tina Turner's: how the sloganization of foreign language research can impede the furthering of knowledge and make life difficult for practitioners / Dietmar Risler -- Slo(w)ganization: against the constant need for re-inventing the discourse on language education: the case of "multiple intelligences" / Gerhard Bach -- Just another prefix? from inter- to transcultural foreign language learning and beyond / Britta Viebrock -- On common "exposure" and expert "input" in second language education and study abroad / John Plews -- What on earth is "language commodification"? / David Block -- Superdiversity and why it isn't: reflections on terminological innovation and academic branding / Aneta Pavlenko -- Sloganization: just another slogan? / Barbara Schmenk, Stephan Breidbach, Lutz Küster |
| ctrlnum | (OCoLC)1077602922 (DE-599)BVBBV045292710 |
| discipline | Sprachwissenschaft Literaturwissenschaft |
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| spelling | Sloganization in language education discourse conceptual thinking in the age of academic marketization edited by Barbara Schmenk, Stephan Breidbach and Lutz Küster Bristol ; Blue Ridge Summit Multilingual Matters [2019] © 2019 ix, 178 Seiten txt rdacontent n rdamedia nc rdacarrier Sloganization in language education discourse: introduction / Barbara Schmenk, Stephan Breidbach, Lutz Küster -- We innovators / David Gramling -- The only turn worth watching in the 20th century is Tina Turner's: how the sloganization of foreign language research can impede the furthering of knowledge and make life difficult for practitioners / Dietmar Risler -- Slo(w)ganization: against the constant need for re-inventing the discourse on language education: the case of "multiple intelligences" / Gerhard Bach -- Just another prefix? from inter- to transcultural foreign language learning and beyond / Britta Viebrock -- On common "exposure" and expert "input" in second language education and study abroad / John Plews -- What on earth is "language commodification"? / David Block -- Superdiversity and why it isn't: reflections on terminological innovation and academic branding / Aneta Pavlenko -- Sloganization: just another slogan? / Barbara Schmenk, Stephan Breidbach, Lutz Küster "This volume focuses on sloganization as an emergent phenomenon in language education discourse. Motivated by an increasing uneasiness with a number of concepts in current research that have become sloganized, this volume scrutinizes the discourse of language education, identifies popular slogans and reconstructs the sloganization processes" - Klappentext Language and languages / Study and teaching Jargon (Terminology) Slogan (DE-588)4401947-6 gnd rswk-swf Fremdsprachenunterricht (DE-588)4018428-6 gnd rswk-swf Forschungsrichtung (DE-588)4513265-3 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Fremdsprachenunterricht (DE-588)4018428-6 s Forschungsrichtung (DE-588)4513265-3 s Slogan (DE-588)4401947-6 s DE-604 Schmenk, Barbara 1966- (DE-588)123897912 edt Breidbach, Stephan (DE-588)123697026 edt Küster, Lutz 1953- (DE-588)124922244 edt |
| spellingShingle | Sloganization in language education discourse conceptual thinking in the age of academic marketization Sloganization in language education discourse: introduction / Barbara Schmenk, Stephan Breidbach, Lutz Küster -- We innovators / David Gramling -- The only turn worth watching in the 20th century is Tina Turner's: how the sloganization of foreign language research can impede the furthering of knowledge and make life difficult for practitioners / Dietmar Risler -- Slo(w)ganization: against the constant need for re-inventing the discourse on language education: the case of "multiple intelligences" / Gerhard Bach -- Just another prefix? from inter- to transcultural foreign language learning and beyond / Britta Viebrock -- On common "exposure" and expert "input" in second language education and study abroad / John Plews -- What on earth is "language commodification"? / David Block -- Superdiversity and why it isn't: reflections on terminological innovation and academic branding / Aneta Pavlenko -- Sloganization: just another slogan? / Barbara Schmenk, Stephan Breidbach, Lutz Küster Language and languages / Study and teaching Jargon (Terminology) Slogan (DE-588)4401947-6 gnd Fremdsprachenunterricht (DE-588)4018428-6 gnd Forschungsrichtung (DE-588)4513265-3 gnd |
| subject_GND | (DE-588)4401947-6 (DE-588)4018428-6 (DE-588)4513265-3 (DE-588)4143413-4 |
| title | Sloganization in language education discourse conceptual thinking in the age of academic marketization |
| title_auth | Sloganization in language education discourse conceptual thinking in the age of academic marketization |
| title_exact_search | Sloganization in language education discourse conceptual thinking in the age of academic marketization |
| title_full | Sloganization in language education discourse conceptual thinking in the age of academic marketization edited by Barbara Schmenk, Stephan Breidbach and Lutz Küster |
| title_fullStr | Sloganization in language education discourse conceptual thinking in the age of academic marketization edited by Barbara Schmenk, Stephan Breidbach and Lutz Küster |
| title_full_unstemmed | Sloganization in language education discourse conceptual thinking in the age of academic marketization edited by Barbara Schmenk, Stephan Breidbach and Lutz Küster |
| title_short | Sloganization in language education discourse |
| title_sort | sloganization in language education discourse conceptual thinking in the age of academic marketization |
| title_sub | conceptual thinking in the age of academic marketization |
| topic | Language and languages / Study and teaching Jargon (Terminology) Slogan (DE-588)4401947-6 gnd Fremdsprachenunterricht (DE-588)4018428-6 gnd Forschungsrichtung (DE-588)4513265-3 gnd |
| topic_facet | Language and languages / Study and teaching Jargon (Terminology) Slogan Fremdsprachenunterricht Forschungsrichtung Aufsatzsammlung |
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