Social media strategy: marketing, advertising, and public relations in the consumer revolution
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Lanham
Rowman & Littlefield
[2019]
|
Ausgabe: | Second edition |
Schlagworte: | |
Online-Zugang: | FWS01 FWS02 |
Beschreibung: | Includes bibliographical references and index |
Beschreibung: | 1 Online-Ressource (377 Seiten) |
ISBN: | 9781538101360 |
Internformat
MARC
LEADER | 00000nmm a2200000 c 4500 | ||
---|---|---|---|
001 | BV045292246 | ||
003 | DE-604 | ||
005 | 20181119 | ||
007 | cr|uuu---uuuuu | ||
008 | 181115s2019 |||| o||u| ||||||eng d | ||
020 | |a 9781538101360 |9 978-1-5381-0136-0 | ||
035 | |a (OCoLC)1075711683 | ||
035 | |a (DE-599)BVBBV045292246 | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a eng | |
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100 | 1 | |a Quesenberry, Keith A. |d 1971- |e Verfasser |0 (DE-588)1136934022 |4 aut | |
245 | 1 | 0 | |a Social media strategy |b marketing, advertising, and public relations in the consumer revolution |c Keith A. Quesenberry, Messiah College |
250 | |a Second edition | ||
264 | 1 | |a Lanham |b Rowman & Littlefield |c [2019] | |
300 | |a 1 Online-Ressource (377 Seiten) | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
500 | |a Includes bibliographical references and index | ||
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650 | 0 | 7 | |a Verbraucher |0 (DE-588)4062632-5 |2 gnd |9 rswk-swf |
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650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
653 | 0 | |a Internet marketing | |
653 | 0 | |a Internet advertising | |
653 | 0 | |a Social media | |
653 | 0 | |a Internet in public relations | |
653 | 0 | |a Internet advertising | |
653 | 0 | |a Internet in public relations | |
653 | 0 | |a Internet marketing | |
653 | 0 | |a Social media | |
689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
689 | 0 | 2 | |a Social Media |0 (DE-588)4639271-3 |D s |
689 | 0 | 3 | |a Verbraucher |0 (DE-588)4062632-5 |D s |
689 | 0 | |5 DE-604 | |
689 | 1 | 0 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
689 | 1 | 1 | |a Soziale Software |0 (DE-588)7550143-0 |D s |
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776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 1-5381-0135-1 |z 978-1-5381-0135-3 |z 978-1-5381-1392-9 |
912 | |a ZDB-30-PQE | ||
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Datensatz im Suchindex
DE-BY-FWS_katkey | 707293 |
---|---|
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any_adam_object | |
author | Quesenberry, Keith A. 1971- |
author_GND | (DE-588)1136934022 |
author_facet | Quesenberry, Keith A. 1971- |
author_role | aut |
author_sort | Quesenberry, Keith A. 1971- |
author_variant | k a q ka kaq |
building | Verbundindex |
bvnumber | BV045292246 |
callnumber-first | H - Social Science |
callnumber-label | HF5415 |
callnumber-raw | HF5415.1265 |
callnumber-search | HF5415.1265 |
callnumber-sort | HF 45415.1265 |
callnumber-subject | HF - Commerce |
classification_rvk | AP 17200 QP 650 |
collection | ZDB-30-PQE |
ctrlnum | (OCoLC)1075711683 (DE-599)BVBBV045292246 |
dewey-full | 658.872 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.872 |
dewey-search | 658.872 |
dewey-sort | 3658.872 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Allgemeines Wirtschaftswissenschaften |
edition | Second edition |
format | Electronic eBook |
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id | DE-604.BV045292246 |
illustrated | Not Illustrated |
indexdate | 2024-08-01T13:47:42Z |
institution | BVB |
isbn | 9781538101360 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030679613 |
oclc_num | 1075711683 |
open_access_boolean | |
owner | DE-863 DE-BY-FWS DE-862 DE-BY-FWS |
owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS |
physical | 1 Online-Ressource (377 Seiten) |
psigel | ZDB-30-PQE |
publishDate | 2019 |
publishDateSearch | 2019 |
publishDateSort | 2019 |
publisher | Rowman & Littlefield |
record_format | marc |
spellingShingle | Quesenberry, Keith A. 1971- Social media strategy marketing, advertising, and public relations in the consumer revolution Marketing (DE-588)4037589-4 gnd Verbraucher (DE-588)4062632-5 gnd Online-Marketing (DE-588)7706419-7 gnd Social Media (DE-588)4639271-3 gnd Soziale Software (DE-588)7550143-0 gnd Werbung (DE-588)4065541-6 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4062632-5 (DE-588)7706419-7 (DE-588)4639271-3 (DE-588)7550143-0 (DE-588)4065541-6 |
title | Social media strategy marketing, advertising, and public relations in the consumer revolution |
title_auth | Social media strategy marketing, advertising, and public relations in the consumer revolution |
title_exact_search | Social media strategy marketing, advertising, and public relations in the consumer revolution |
title_full | Social media strategy marketing, advertising, and public relations in the consumer revolution Keith A. Quesenberry, Messiah College |
title_fullStr | Social media strategy marketing, advertising, and public relations in the consumer revolution Keith A. Quesenberry, Messiah College |
title_full_unstemmed | Social media strategy marketing, advertising, and public relations in the consumer revolution Keith A. Quesenberry, Messiah College |
title_short | Social media strategy |
title_sort | social media strategy marketing advertising and public relations in the consumer revolution |
title_sub | marketing, advertising, and public relations in the consumer revolution |
topic | Marketing (DE-588)4037589-4 gnd Verbraucher (DE-588)4062632-5 gnd Online-Marketing (DE-588)7706419-7 gnd Social Media (DE-588)4639271-3 gnd Soziale Software (DE-588)7550143-0 gnd Werbung (DE-588)4065541-6 gnd |
topic_facet | Marketing Verbraucher Online-Marketing Social Media Soziale Software Werbung |
work_keys_str_mv | AT quesenberrykeitha socialmediastrategymarketingadvertisingandpublicrelationsintheconsumerrevolution |