The power of licensing: harnessing brand equity
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago, Illinois
American Bar Association
[2018]
|
| Schlagworte: | |
| Beschreibung: | xvii, 356 Seiten Illustrationen auf 8 Seiten 24 cm |
| ISBN: | 9781641051644 1641051647 |
Internformat
MARC
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| 100 | 1 | |a Stone, Michael |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The power of licensing |b harnessing brand equity |c Michael Stone |
| 264 | 1 | |a Chicago, Illinois |b American Bar Association |c [2018] | |
| 300 | |a xvii, 356 Seiten |b Illustrationen auf 8 Seiten |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 505 | 8 | |a Why now? : the rise of licensing -- The evolution of brand licensing -- The benefits : the advantages of harnessing brand equity through licensing -- A strategy, not a tactic -- Managing and supporting a licensing program -- Understanding and mitigating the risks -- To be or not to be at a single exclusive retailer -- Celebrity licensing -- Dead or alive? : bringing brands back to life -- Brand licensing outside the United States : it's a big world out there -- The future of licensing, Part I. The shopping battlefield -- The future of licensing, Part II. Delivering the brand message | |
| 653 | 0 | |a License agreements / United States | |
| 653 | 0 | |a Branding (Marketing) / United States | |
| 653 | 0 | |a Branding (Marketing) | |
| 653 | 0 | |a License agreements | |
| 653 | 2 | |a United States | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030676266 | ||
Datensatz im Suchindex
| _version_ | 1804179066878689280 |
|---|---|
| any_adam_object | |
| author | Stone, Michael |
| author_facet | Stone, Michael |
| author_role | aut |
| author_sort | Stone, Michael |
| author_variant | m s ms |
| building | Verbundindex |
| bvnumber | BV045288861 |
| contents | Why now? : the rise of licensing -- The evolution of brand licensing -- The benefits : the advantages of harnessing brand equity through licensing -- A strategy, not a tactic -- Managing and supporting a licensing program -- Understanding and mitigating the risks -- To be or not to be at a single exclusive retailer -- Celebrity licensing -- Dead or alive? : bringing brands back to life -- Brand licensing outside the United States : it's a big world out there -- The future of licensing, Part I. The shopping battlefield -- The future of licensing, Part II. Delivering the brand message |
| ctrlnum | (DE-599)BVBBV045288861 |
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| id | DE-604.BV045288861 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:13:58Z |
| institution | BVB |
| isbn | 9781641051644 1641051647 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030676266 |
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| physical | xvii, 356 Seiten Illustrationen auf 8 Seiten 24 cm |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | American Bar Association |
| record_format | marc |
| spelling | Stone, Michael Verfasser aut The power of licensing harnessing brand equity Michael Stone Chicago, Illinois American Bar Association [2018] xvii, 356 Seiten Illustrationen auf 8 Seiten 24 cm txt rdacontent n rdamedia nc rdacarrier Why now? : the rise of licensing -- The evolution of brand licensing -- The benefits : the advantages of harnessing brand equity through licensing -- A strategy, not a tactic -- Managing and supporting a licensing program -- Understanding and mitigating the risks -- To be or not to be at a single exclusive retailer -- Celebrity licensing -- Dead or alive? : bringing brands back to life -- Brand licensing outside the United States : it's a big world out there -- The future of licensing, Part I. The shopping battlefield -- The future of licensing, Part II. Delivering the brand message License agreements / United States Branding (Marketing) / United States Branding (Marketing) License agreements United States |
| spellingShingle | Stone, Michael The power of licensing harnessing brand equity Why now? : the rise of licensing -- The evolution of brand licensing -- The benefits : the advantages of harnessing brand equity through licensing -- A strategy, not a tactic -- Managing and supporting a licensing program -- Understanding and mitigating the risks -- To be or not to be at a single exclusive retailer -- Celebrity licensing -- Dead or alive? : bringing brands back to life -- Brand licensing outside the United States : it's a big world out there -- The future of licensing, Part I. The shopping battlefield -- The future of licensing, Part II. Delivering the brand message |
| title | The power of licensing harnessing brand equity |
| title_auth | The power of licensing harnessing brand equity |
| title_exact_search | The power of licensing harnessing brand equity |
| title_full | The power of licensing harnessing brand equity Michael Stone |
| title_fullStr | The power of licensing harnessing brand equity Michael Stone |
| title_full_unstemmed | The power of licensing harnessing brand equity Michael Stone |
| title_short | The power of licensing |
| title_sort | the power of licensing harnessing brand equity |
| title_sub | harnessing brand equity |
| work_keys_str_mv | AT stonemichael thepoweroflicensingharnessingbrandequity |