The essential guide to rhetoric:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston ; New York
Bedford/St. Martin's
[2018]
|
| Ausgabe: | 2. edition |
| Online-Zugang: | Inhaltsverzeichnis |
Internformat
MARC
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| 245 | 1 | 0 | |a The essential guide to rhetoric |c Christian O. Lundberg ; William M. Keith |
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Datensatz im Suchindex
| _version_ | 1804179059003883520 |
|---|---|
| adam_text | CONTENTS Preface Part I 1 v Rhetoric in Theory The Rhetorical Tradition Defining Rhetoric 3 Rhetoric in Practice 5 The Origins of Rhetoric 1 3 5 Rhetoric in Ancient Greece 6 Rhetoric across the Ages 8 Rhetoric Today 9 Identity and Power 9 Visual and Material Symbols 10 Figures, Tropes, and Memes 10 The Public and Democracy 11 2 Rhetoric and the Audience 12 The Audiences Role 12 Classical Strategies for Thinking about Audiences “Reading” an Audience Timing 15 14 Are Audiences Made or Found? From Audiences to Publics 16 15 Defining a Public Audience 17 Three Ways of Talking about Publics Adapting to Audiences and Publics What Is Adaptation? How to Adapt 21 The Role of Language 20 21 Choosing Rhetorical Language The Power of Language 22 Ethics, Audiences, and Publics 3 18 19 Situations and Speech Types 22 23 26 Aristotle’s Three Types of Speeches 28 Cicero and the Speaker’s Intent 29
viii CONTENTS Looking beyond Classifications 31 Lloyd Bitzer and the Rhetorical Situation Michael McGee and the Cultural Context Part II 4 Rhetoric in Action Argument and Persuasion Proofs: Ways of Being Persuasive 31 32 35 37 38 Logos 38 Enthymemes 39 Examples 40 Ethos 41 Pathos 42 Topoi: Tools for Discovering Arguments General Topoi Special Topoi Stock Issues 43 44 45 46 Presumption and Burden of Proof Legal Stock Issues 49 Policy Stock Issues 49 47 Fallacies 50 Challenging Traditional Rhetoric’s Focus on Logos Kenneth Burke and a New Definition of Rhetoric Burke and Identification 55 A Rhetorical Vision of Argument 5 Organization 58 Organizational Patterns Parts of a Speech 60 Sample Speech 61 6 Style Figures 65 65 Antithesis 65 Repetition 66 Progression (Klimax) Other Figures 68 Tropes 58 68 69 Metonymy 70 Synecdoche 71 Metaphor 72 Why Tropes Matter 72 56 52 53
CONTENTS 7 Rhetoric in Contemporary Life 74 Rhetoric and Public Speaking 74 Rhetoric and Online Communication 75 Ethos and Online Presentation 75 Online Organization 76 Rhetoric and Reasonable Politics 76 Glossary 78 Notes 81 Index 83 ІХ
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| spelling | Keith, William M. Verfasser aut The essential guide to rhetoric Christian O. Lundberg ; William M. Keith 2. edition Boston ; New York Bedford/St. Martin's [2018] txt rdacontent n rdamedia nc rdacarrier Lundberg, Christian Sonstige (DE-588)1033582050 oth Digitalisierung UB Passau - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030670801&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Keith, William M. The essential guide to rhetoric |
| title | The essential guide to rhetoric |
| title_auth | The essential guide to rhetoric |
| title_exact_search | The essential guide to rhetoric |
| title_full | The essential guide to rhetoric Christian O. Lundberg ; William M. Keith |
| title_fullStr | The essential guide to rhetoric Christian O. Lundberg ; William M. Keith |
| title_full_unstemmed | The essential guide to rhetoric Christian O. Lundberg ; William M. Keith |
| title_short | The essential guide to rhetoric |
| title_sort | the essential guide to rhetoric |
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