Marketing communications: an advertising, promotion and branding perspective
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Goodfellow Publishers Ltd
2017
|
| Schriftenreihe: | The global management series
|
| Schlagworte: | |
| Beschreibung: | Contents: Geraldine Bell, Babak Taheri [und 11 weitere] |
| Beschreibung: | xii, 224 Seiten Illustrationen 25 cm |
| ISBN: | 9781910158951 191015895X |
Internformat
MARC
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| 020 | |a 9781910158951 |9 978-1-910158-95-1 | ||
| 020 | |a 191015895X |9 1-910158-95-X | ||
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| 264 | 1 | |a Oxford |b Goodfellow Publishers Ltd |c 2017 | |
| 300 | |a xii, 224 Seiten |b Illustrationen |c 25 cm | ||
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| 490 | 0 | |a The global management series | |
| 500 | |a Contents: Geraldine Bell, Babak Taheri [und 11 weitere] | ||
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| 700 | 1 | |a Bell, Geraldine |0 (DE-588)1172316643 |4 aut | |
| 700 | 1 | |a Taheri, Babak |0 (DE-588)1172316252 |4 aut | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-030666607 | |
Datensatz im Suchindex
| _version_ | 1822014475998330880 |
|---|---|
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| any_adam_object | |
| author | Bell, Geraldine Taheri, Babak |
| author_GND | (DE-588)1172316643 (DE-588)1172316252 |
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| author_role | aut aut |
| author_sort | Bell, Geraldine |
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| building | Verbundindex |
| bvnumber | BV045278983 |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)1077585531 (DE-599)BVBBV045278983 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV045278983 |
| illustrated | Illustrated |
| indexdate | 2025-01-23T05:00:09Z |
| institution | BVB |
| isbn | 9781910158951 191015895X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030666607 |
| oclc_num | 1077585531 |
| open_access_boolean | |
| owner | DE-521 |
| owner_facet | DE-521 |
| physical | xii, 224 Seiten Illustrationen 25 cm |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Goodfellow Publishers Ltd |
| record_format | marc |
| series2 | The global management series |
| spelling | Marketing communications an advertising, promotion and branding perspective Geraldine Bell & Babak Taheri Oxford Goodfellow Publishers Ltd 2017 xii, 224 Seiten Illustrationen 25 cm txt rdacontent n rdamedia nc rdacarrier The global management series Contents: Geraldine Bell, Babak Taheri [und 11 weitere] Internet advertising Bell, Geraldine (DE-588)1172316643 aut Taheri, Babak (DE-588)1172316252 aut |
| spellingShingle | Bell, Geraldine Taheri, Babak Marketing communications an advertising, promotion and branding perspective |
| title | Marketing communications an advertising, promotion and branding perspective |
| title_auth | Marketing communications an advertising, promotion and branding perspective |
| title_exact_search | Marketing communications an advertising, promotion and branding perspective |
| title_full | Marketing communications an advertising, promotion and branding perspective Geraldine Bell & Babak Taheri |
| title_fullStr | Marketing communications an advertising, promotion and branding perspective Geraldine Bell & Babak Taheri |
| title_full_unstemmed | Marketing communications an advertising, promotion and branding perspective Geraldine Bell & Babak Taheri |
| title_short | Marketing communications |
| title_sort | marketing communications an advertising promotion and branding perspective |
| title_sub | an advertising, promotion and branding perspective |
| work_keys_str_mv | AT bellgeraldine marketingcommunicationsanadvertisingpromotionandbrandingperspective AT taheribabak marketingcommunicationsanadvertisingpromotionandbrandingperspective |