Essentials of entrepreneurship and small business management:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow
Pearson
[2019]
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| Ausgabe: | ninth edition, global edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 827 Seiten Illustrationen, Diagramme |
| ISBN: | 9781292266022 |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text | Brief Contents SECTION I Chapter 1 Chapter 2 Chapter 3 SECTION II Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 SECTION III Chapter 9 Chapter 10 Chapter 11 Chapter 12 Chapter 13 Chapter 14 SECTION IV Chapter 15 Chapter 16 Chapter 17 The Challenge of Entrepreneurship The Foundations of Entrepreneurship 25 Ethics and Social Responsibility: Doing the Right Thing 77 Creativity and Innovation: Keys to Entrepreneurial Success 115 The Entrepreneurial Journey Begins 169 Conducting a Feasibility Analysis and Designing a Business Model 169 Crafting a Business Plan and Building a Solid Strategic Plan Forms of Business Ownership 255 Buying an Existing Business 278 Franchising and the Entrepreneur 315 Launching the Business 360 Building a Powerful Bootstrap Marketing Plan E-Commerce and the Entrepreneur 401 Pricing and Credit Strategies 456 Creating a Successful Financial Plan 496 Managing Cash Flow 534 Choosing the Right Location and Layout 576 Putting the Business Plan to Work: Sources of Funds 635 Sources of Financing: Equity and Debt 635 Global Aspects of Entrepreneurship 681 Building a New Venture Team and Planning for the Next Generation 719 Appendix The Daily Perc Business Plan Cases 796 Name Index 812 Subject Index 820 6 25 776 360 201
Contents Preface Family Businesses 15 Copreneurs SECTION I Chapter 1 The Challenge of Entrepreneurship Corporate Castoffs 25 26 Are Still in College 30 38 How to Avoid the Pitfalls 38 Use Lean Start-up Principles Opportunity to Reap Impressive Profits Know When to Pivot 40 40 Build the Right Team 43 Maintain a Positive Attitude 43 68 68 Written and Oral Communication Teamwork and Collaboration 44 Leadership 45 Creativity Conclusion 46 • 46 The Cultural Diversity of Entrepreneurship 50 ■ YOU BE THE CONSULTANT College: The Ideal Place to Launch a Business 51 · · 52 Endnotes 71 Ethics and Social Responsibility: Doing the Right Thing 77 80 Three Levels of Ethical Standards Moral Management 80 82 The Benefits of Moral Management Why Ethical Lapses Occur 54 70 Beyond the Establishing an Ethical Framework 53 Home-Based Businesses Chapter 2 71 71 An Ethica! Perspective 50 Part-Time Entrepreneurs 69 69 Discussion Questions Classroom... Immigrant Entrepreneurs 68 68 Chapter Summary by Learning Objective 46 Behind the Boom: What s Feeding the Entrepreneurial Fire 46 Minority Enterprises 68 68 Ethics and Social Responsibility 45 67 67 Critical Thinking and Problem Solving Lower Quality of Life Until the Business Women Entrepreneurs 67 Developing Skills for Your Career 44 Risk of Losing Your Entire Investment Young Entrepreneurs 67 Set Your Business Apart from the Competition The Potential Drawbacks of Entrepreneurship 44 Discouragement 67 Learn to Manage People Effectively Opportunity to Do What You Enjoy Complete Responsibility 65 66 Understand Financial Statements 41 High Levels of
Stress 65 Manage Financial Resources Opportunity to Contribute to Society 64 65 Develop a Solid Business Plan ■ YOU BE THE CONSULTANT Decoding the DNA of the Gets Established 64 Build a Viable Business Model—And Test It 39 Long Hours and Hard Work 62 64 Know Your Business in Depth Opportunity to Reach Your Full Potential and Be Recognized for Your Efforts 61 Putting Failure into Perspective Making the Most of an Uncertainty of Income 60 The Power of Small Business 38 ■ YOU BE THE CONSULTANT and Have Fun at It Launch a Successful Business While You Opportunity to Create Your Own Destiny Entrepreneur 59 ■ HANDS ON ... HOW TO The Benefits of Entrepreneurship Opportunity 58 Retiring Baby Boomers The World of the Entrepreneur Opportunity to Make a Difference 58 Encore Entrepreneurs The Foundations of Entrepreneurship 25 What Is an Entrepreneur? 56 57 An Unethical Employee 83 84 85 86 54 An Unethical Organizational Culture 55 Moral Blindness 86 86 7
8 CONTENTS Competitive Pressures Opportunity Pressures 87 Enhancing Organizational Creativity 88 Enhancing Individual Creativity Globalization of Business The Creative Process 88 89 Establishing Ethical Standards 89 Maintaining Ethical Standards 90 Social Entrepreneurship 141 ■ HANDS ON ... HOW TO Create a Culture of Creativity and Innovation 142 Establishing and Maintaining Ethical Standards Step 1. Preparation 143 Step 2. Investigation 92 144 Step 3. Transformation Social Responsibility 92 Step 4. Incubation ■ YOU BE THE CONSULTANT Funding Social Ventures Through Franchise Businesses 93 Step 7. Implementation Process 95 148 Mind Mapping 96 149 Force-Field Analysis 99 Sexual Harassment TRIZ 100 Your Ideas Patents Business s Responsibility 105 ■ HANDS ON ... HOW TO Protect Your Company s Intellectual Property—Both at Home and Abroad 159 ■ YOU BE THE CONSULTANT Think Before You Tweet 106 Right to Know 107 107 Right to Education Right to Choice 152 153 ■ YOU BE THE CONSULTANT How Would You Rule in These Intellectual Property Cases? 157 105 Right to Be Heard 152 Intellectual Property: Protecting ■ HANDS ON ... HOW TO How to Avoid Sexual Harassment Charges 103 Right to Safety 150 150 Rapid Prototyping 102 to Customers 147 148 Brainstorming Cultural Diversity in the Workplace Privacy 147 Techniques for Improving the Creative 95 Drug Testing 146 Step 6. Verification Business s Responsibility to Employees 144 145 Step 5. Illumination Business s Responsibility to the Environment 130 137 Copyrights 107 160 Protecting Intellectual Property 107 Business s Responsibility to Investors
Conclusion 107 161 161 Chapter Summary by Learning Objective ■ YOU BE THE CONSULTANT But Is It Safe? 108 Discussion Questions 163 Classroom... · 163 · 162 Beyond the Endnotes 164 Business s Responsibility to the Community 109 Conclusion 110 Chapter Summary by Learning Objective Discussion Questions Classroom... Chapter 3 112 111 · · 110 Beyond the Endnotes 112 Creativity and Innovation: Keys to Entrepreneurial Success 115 SECTION II The Entrepreneurial Journey Begins 169 Chapter 4 Conducting a Feasibility Analysis and Designing a Business Model 169 Idea Assessment 170 Feasibility Analysis 172 Creativity, Innovation, and Industry and Market Feasibility Entrepreneurship Porter s Five Forces Model 116 Creativity—Essential to Survival Can Creativity Be Taught? Barriers to Creativity 120 124 ■ YOU BE THE CONSULTANT 10 Keys to Business Innovation How to Enhance Creativity Rivalry Among Companies Competing in the Industry 122 130 125 173 177 177 ■ HANDS ON ... HOW TO Forces Shaping Innovation: The Driverless Car 178 Bargaining Power of Suppliers to the Industry 179
CONTENTS Bargaining Power of Buyers 179 Threat of Substitute Products or Services Five Forces Matrix Market Niches ■ YOU BE THE CONSULTANT The Battle of the Plans 217 179 Threat of New Entrants to the Industry Building a Competitive Advantage 180 219 The Strategic Management Process 180 221 Step 1. Develop a Clear Vision and Translate It 180 Product or Service Feasibility Analysis: into a Meaningful Mission Statement Is There a Market? Step 2. Assess the Company s Strengths and 182 Customer Surveys and Questionnaires Focus Groups Prototypes Weaknesses 183 183 Business Windshield Research Secondary Research 184 184 Estimated Earnings Time Out of Cash 186 Step 6. Create Company Goals and Objectives 186 235 ■ YOU BE THE CONSULTANT Finding the Correct Business Model 236 187 Entrepreneur Feasibility: Is This Idea 187 Step 7. Formulate Strategic Options and Select Developing and Testing a Business the Appropriate Strategies 189 Plans Conclusion 196 Discussion Questions Classroom... 199 198 · · Classroom... 197 Beyond the Endnotes 199 Crafting a Business Plan and Building a Solid Strategic Plan 201 Chapter 6 251 251 · Partnerships 202 260 Sole Proprietorships 203 204 What Lenders Look for in a Business 213 214 Character 214 Limited Liability Partnerships The Pitch: Making the Business Plan Presentation 263 215 Building a Strategic Plan 265 ■ YOU BE THE CONSULTANT Making a Partnership Work 214 216 260 262 Disadvantages of Partnerships 214 260 Disadvantages of Sole Proprietorships Advantages of Partnerships 213 Conditions 260 Advantages of Sole Proprietorships Partnerships
Collateral 252 ■ HANDS ON ... HOW TO Come Up with the Perfect Moniker for Your Business 258 Plan Capacity 249 Beyond the Forms of Business Ownership 255 Sole Proprietorships and The Elements of a Business Plan · Endnotes The Benefits of Creating a Business Three Tests of a Business Plan 246 Chapter Summary by Learning Objective Discussion Questions Chapter Summary by Learning Objective 243 246 Sample Business Plan Outline ■ YOU BE THE CONSULTANT When to Call It Quits on a New Business 196 Conclusion 242 Step 9. Establish Accurate Controls Viable Product for a Mobile App 194 Capital 238 Step 8. Translate Strategic Plans into Action ■ YOU BE THE CONSULTANT RendezWoof: Creating a Minimal Plan 231 ■ YOU BE THE CONSULTANT The Escape Game Seeks to Expand Nationwide 233 186 Return on Investment 229 Step 5. Analyze the Competition 186 Capital Requirements Beat the Big Step 4. Identify the Key Factors for Success in the Business Financial Feasibility Analysis: Is There Enough Margin? 226 ■ HANDS ON ... HOW TO Guys 227 ■ HANDS ON ... HOW TO Do You Want Fries with Those Crickets? 185 Model 224 Opportunities and Threats Facing the 184 Right for Me? 222 Step 3. Scan the Environment for Significant 183 In-Flome Trials Chapter 5 9 Corporations 268 268 C Corporations 270 S Corporations 270 Limited Liability Companies 272 267
10 CONTENTS How to Create a Legal Business Entity Conclusion Formats 274 Chapter Summary by Learning Objective Chapter 7 Proven Products, Processes, and Business 273 Discussion Questions 276 Classroom... · 277 · 276 Greater Chance for Success 277 280 Franchise The Advantages of Buying an Existing Restrictions on Purchasing and Prices 282 The Stages in Acquiring a Business Limited Product Line 285 286 Abilities, and Interests or Buyback Step 2. Develop a List of Criteria 287 Less Freedom The Due Diligence Stage Joint Employer Liability 289 ■ YOU BE THE CONSULTANT The Power of Seller Financing 293 Evaluate Yourself Get a Copy of the Franchisor s FDD 304 Talk to Existing Franchisees 305 Make Your Choice Trends Shaping Franchising 311 312 International Opportunities Discussion Questions 313 Classroom... · · 312 314 Mobile Franchises Franchising and the Entrepreneur 315 Brand-Name Appeal Franchising 321 Cobranding 322 322 Financial Assistance 351 Area Development and Master 320 322 Conclusion 351 352 352 Chapter Summary by Learning Objective Discussion Questions 354 Classroom... · 354 · • Endnotes 355 353 Beyond the Appendix A A Franchise Evaluation Checklist 323 350 350 351 Multi-unit Franchising 320 National Advertising Programs and Marketing Assistance Refranchising 319 Standardized Quality of Goods and Services 350 Conversion Franchising The Benefits of Buying a Franchise Management Training and Support 347 Smaller, Npntraditional Locations 318 A Multitude of Options 346 ■ YOU BE THE CONSULTANT Franchising in Emerging Markets 349 Beyond the Endnotes Types of Franchising 346
Changing Face of Franchisees Chapter Summary by Learning Objective 343 344 ■ HANDS ON ... HOW TO Select the Ideal Franchise—For You 345 309 311 The Transition Stage 341 343 Ask the Franchisor Some Tough Questions ■ HANDS ON ... HOW TO Be a Successful Negotiator 308 A Business System 339 ■ YOU BE THE CONSULTANT After the Cheering Stops 340 295 The Structure of the Deal 337 338 Consider Your Franchise Options 294 ■ YOU BE THE CONSULTANT Would You Buy This Business? Chapter 8 333 337 337 Research Your Market Methods for Determining the Value of a 314 333 The Right Way to Buy a Franchise 294 Non-disclosure Agreement Conclusion 332 Franchise Disclosure Document 288 The Due Diligence Process 332 332 Franchising and the Law 287 Letter of Intent 331 Market Saturation Step 3. Prepare a List of Potential The Deal Stage 331 Unsatisfactory Training Programs 286 The Valuation Stage 330 330 Contract Terms: Termination, Renewal, and Sale Step 1. Self-Inventory: Analyze Your Skills, Business 328 Strict Adherence to Standardized Operations Disadvantages of Buying an Existing Candidates 328 Franchise Fees and Ongoing Royalties 281 The Search Stage 327 The Drawbacks of Buying a Buying an Existing Business Business 325 326 ■ YOU BE THE CONSULTANT Would You Buy This Franchise? Buying an Existing Business 278 Business 325 Site Selection and Territorial Protection Beyond the Endnotes 325 Centralized Buying Power 354
11 CONTENTS SECTION III Launching the Business 360 Myth 10. It s What s Up Front That Counts Myth 11. My Business Doesn t Need a Web Site Chapter 9 Building a Powerful Bootstrap Marketing Plan 360 417 Strategies for E-success 417 Focus on a Niche in the Market Build a Community Building a Bootstrap Marketing Plan 416 418 418 Listen to Your Customers and Act on What 361 You Hear Pinpointing the Target Market 363 419 Attract Visitors by Giving Away Freebies Determining Customer Needs and Wants Sell the Experience Through Market Research Make Creative Use of E-mail but Avoid 365 ■ YOU BE THE CONSULTANT .CO Internet S.A.S. 366 The Value of Market Research 420 Becoming a Spammer 420 Make Sure Your Web Site Says 367 How to Conduct Market Research Credibility 368 421 Make the Most of the Web s Global Reach Plotting a Bootstrap Marketing Strategy: Go Mobile How to Build a Competitive Edge Promote Your Web Site Online and Offline Bootstrap Marketing Principles 371 ■ HANDS ON ... HOW TO Make Social Media Work for Your Business 382 Optimization (SEO) Strategy How Exceeding Customer Expectations Leads Learning Pool to Success 390 395 Chapter Summary by Learning Objective Classroom... 397 · · 396 Beyond the Endnotes 426 Develop an Effective Search Engine ■ YOU BE THE CONSULTANT 396 428 Use Social Media to Market Your Business 429 ■ HANDS ON ... HOW TO Designing a Killer Web Site 434 Start with Your Target Customer 434 Give Customers What They Want 435 Select an Intuitive Domain Name 435 Make Your Web Site Easy to Navigate 398 436 Offer Suggestions for Related Products Chapter 10
E-Commerce and the Entrepreneur 401 Add Wish List Capability Create a Gift Idea Center 437 Provide Customer Ratings and Reviews E-commerce Incorporate Videos 405 ■ YOU BE THE CONSULTANT A Multichannel Approach 406 437 437 Factors to Consider Before Launching into Eleven Myths of E-commerce 426 Use Social Media to Attract and Retain 371 Customers Discussion Questions 422 422 ■ YOU BE THE CONSULTANT Auto Repair Goes Socia! 381 Conclusion 419 438 438 Establish the Appropriate Call to Action on Each Page 408 439 Build Loyalty by Giving Online Customers a Myth 1. If I Launch a Site, Customers Will Flock Reason to Return to Your Web Site to It Establish Quality Backlinks with Other Related 408 439 Myth 2. Online Customers Are Easy to Businesses, Preferably Those Selling Products or Please Services That Complement Yours 409 Free—Or at Least Really Inexpensive and a Telephone Number on Your Site 411 Myth 4. Making Money on the Web Is Easy 439 Include an E-mail Option, a Physical Address, Myth 3. Launching an E-Commerce Site Is 411 439 Give Shoppers the Ability to Track Their Orders Myth 5. Privacy Is Not an Important Issue on the Online Web Offer Online Shoppers a Special All Their Own 411 439 Myth 6. Strategy? I Don t Need a Strategy to Use the Power of Social Media Sell on the Web! Just Give Me a Web Site, and Follow a Simple Design the Rest Will Take Care of Itself Create a Fast, Simple Checkout Process 412 Myth 7. The Most Important Part of Any E-Commerce Effort Is Technology 439 439 440 441 Provide Customers Multiple Payment 412 Options 442 Myth 8. Customer Service Is Not as
Important Assure Customers That Their Online Transactions Online as It Is in a Traditional Retail Store Are Secure 413 442 Myth 9. Flashy Web Sites Are Better Than Simple Establish Reasonable Shipping and Handling Ones Charges and Post Them Up Front 414 442
12 CONTENTS Confirm Transactions The Income Statement 442 Keep Your Site Updated Test Your Site Often 502 Creating Projected Financial 442 Rely on Analytics to Improve Your Site 442 Statements 502 Consider Hiring a Professional to Design Your Projected Financial Statements for a Small Site Business 443 Tracking Web Results Privacy Security 445 507 Twelve Key Ratios 508 ■ YOU BE THE CONSULTANT The Challenges of Debt 511 445 445 ■ YOU BE THE CONSULTANT Why Your Small Business Is a Target for Cybercriminals 447 Chapter Summary by Learning Objective Discussion Questions 450 Classroom... · 451 · 449 Beyond the Endnotes 451 Interpreting Business Ratios Three Potent Forces: Image, Competition, 459 Part 1 520 What Do All of These Numbers Mean? 525 Calculating the Breakeven Point 526 527 459 Competition and Prices Focus on Value Breakeven Point in Units 461 528 Constructing a Breakeven Chart 464 Pricing Strategies and Tactics Introducing a New Product 468 468 Using Breakeven Analysis Pricing Established Goods and Services 529 ■ YOU BE THE CONSULTANT Where Do We Break Even? ■ YOU BE THE CONSULTANT The Psychology of Pricing 470 530 530 Chapter Summary by Learning Objective Discussion Questions 472 ■ ETHICS AND ENTREPRENEURSHIP The Ethics of Dynamic Pricing 474 Classroom... 532 532 · · Endnotes Chapter 13 Managing Cash Flow 532 534 Pricing Strategies and Methods for Retailers 479 Cash and Profits Are Not the Same 479 The Cash Budget Pricing Concepts for Manufacturers Direct Costing and Pricing 481 Computing the Break-even Selling Price 483 536 539 540 Step 1 : Determining an Adequate
Minimum Cash Balance 482 531 Beyond the Cash Management Markup 523 ■ YOU BE THE CONSULTANT All Is Not Paradise in Eden s Garden: Part 2 526 Adding a Profit Price Conveys Image 519 ■ YOU BE THE CONSULTANT All Is Not Paradise in Eden s Garden: Breakeven Analysis Pricing and Credit Strategies 456 and Value 503 Ratio Analysis 443 Ensuring Web Privacy and Security Chapter 11 499 The Statement of Cash Flows 442 544 Step 2: Forecasting Sales 544 Pricing Strategies and Methods for Step 3: Forecasting Cash Receipts Service Firms ■ HANDS ON ... HOW TO Manage Cash Flow in a Highly Seasonal Business 546 484 ■ HANDS ON ... HOW TO Calculate Your Company s Pocket Price Band 485 The Impact of Credit and Debit Cards and Mobile Wallets on Pricing Credit Cards Conclusion 487 Chapter Summary by Learning Objective Discussion Questions 492 Classroom... · · Endnotes Chapter 12 Creating a Successful Financial Plan 496 Basic Financial Statements The Balance Sheet 497 491 Beyond the 497 493 549 Step 5: Estimating the End-of-Month Cash 550 ■ YOU BE THE CONSULTANT In Search of a Cash Flow Forecast 491 492 Step 4: Forecasting Cash Disbursements Balance 487 546 The Big Three of Cash Management 552 Accounts Receivable 552 ■ HANDS ON ... HOW TO Losses from Accounts Receivable 558 Accounts Payable Inventory 562 559 Avoid 551
CONTENTS Avoiding the Cash Crunch Barter Layout and Design Considerations 565 Size and Adaptability 565 Trim Overhead Costs ■ YOU BE THE CONSULTANT Controlling Employee Theft Conclusion Entrances 570 571 Discussion Questions 573 Classroom... · 573 · 572 Beyond the Endnotes 573 Chapter 14 Choosing the Right Location and Layout 576 613 613 The Americans with Disabilities Act Signs Chapter Summary by Learning Objective 611 612 Construction and Appearance 566 13 614 615 Building Interiors 615 Drive-Through Windows 616 Sight, Sound, Scent, and Lighting 616 Sustainability and Environmentally Friendly Design 619 Location: A Source of Competitive Layout: Maximizing Revenues, Increasing Advantage Efficiency, or Reducing Costs 577 Choosing the Region Layout for Retailers 578 Choosing the State 587 Choosing the Site 593 Layout for Manufacturers Location Criteria for Retail and Service 595 Trade Area Size 595 Retail Compatibility 596 Degree of Competition 597 Reilly s Law of Retail Gravitation Transportation Network Customer Traffic Reputation Visibility 597 Discussion Questions 628 Classroom... · 629 · 627 Beyond the Endnotes 629 SECTION !V Putting the Business Plan to Work: Sources of Funds 635 Equity Capital Versus Debt Capital 598 Sources of Equity Financing Physical and Psychological Barriers 598 598 Adequate Parking 624 Chapter 15 Sources of Financing: Equity and Debt 635 596 The Index of Retail Saturation Create the Chapter Summary by Learning Objective ■ YOU BE THE CONSULTANT Temporary Locations Can Be Just Great for Business 594 Businesses 619 ■ HANDS ON ... HOW TO Ideal
Layout 621 580 Choosing the City 619 Personal Savings Crowdfunding 599 638 638 Friends and Family Members 599 638 639 640 ■ HANDS ON ... HOW TO Structure Family and Friendship Financing Deals 641 599 ■ YOU BE THE CONSULTANT Where Should Our Next Retail Store Be Located? 600 Accelerators 642 Location Options for Retail and Service ■ HANDS ON ... HOW TO Use Crowdfunding Successfully 643 Businesses Angels 600 644 Central Business District 601 Venture Capital Companies Neighborhood Locations 602 Corporate Venture Capital Shopping Centers and Malls Near Competitors 602 Sources of Debt Financing 606 Inside Large Retail Stores 607 Nontraditional Locations 607 Home-Based Businesses 607 On the Road Public Stock Sale ( Going Public ՛) 606 Shared Spaces (Coworking) Commercial Banks 655 The Small Business Administration (SBA) 608 Loan Guarantee Programs 609 Business Incubators and Accelerators 660 ■ YOU BE THE CONSULTANT The Never-Ending Hunt for Financing 661 608 Foreign Trade Zones 651 654 ■ HANDS ON... HOW TO Get a Bank to Say Yes to Your Loan Application 658 The Location Decision for Manufacturers 646 650 609 Other SBA Loan Programs 664 Nonbank Sources of Debt Capital 665
14 CONTENTS Department of Housing and Urban Building a New Venture Team and Planning for the Next Generation 719 Development Leadership: An Essential Part of an Other Federal and State Programs 669 Economic Development Administration 669 669 Entrepreneur s Job U.S. Department of Agriculture s Business Programs and Loans Chapter 17 670 720 ■ YOU BE THE CONSULTANT Small Business Innovation Research What Happens When a CEO Loses His Program Voice and Changes His Leadership 670 Style? Small Business Technology Transfer Program 670 the Right Employees State and Local Loan Development Programs 671 Factoring Accounts Receivable ROBS 728 How to Hire Winners Other Methods of Financing Leasing 727 Building an Entrepreneurial Team: Hiring 672 730 Create Practical Job Descriptions and Job Specifications 672 734 ■ YOU BE THE CONSULTANT 672 Avoid These Hiring Mistakes 673 Merchant Cash Advance Peer-to-peer Lending Loan Brokers 674 Credit Cards 674 Plan an Effective Interview 673 Conduct the Interview 673 Chapter Summary by Learning Objective Discussion Questions 676 Classroom... · 676 · 674 Beyond the Endnotes Culture Torch of Leadership Barriers to International Trade 686 702 to Work 756 How to Develop a Management Succession Plan 759 ■ YOU BE THE CONSULTANT Time for the Next Generation? 703 Buy-Sell Agreement ■ YOU BE THE CONSULTANT Expat Entrepreneurs Find Opportunity in Argentina 704 ■ HANDS ON ... HOW TO Build a Successful Global Company 706 Lifetime Gifting Estate Freeze 765 766 Family Limited Partnership Selling to Insiders World Trade Organization 711 711 767 767 Chapter Summary
by Learning Objective Discussion Questions Classroom... North American Free Trade Agreement 766 766 Selling to Outsiders International Trade Agreements 770 769 · · Endnotes 770 Dominican Republic-Central America Free Trade Appendix The Daily Perc Business Agreement 712 Plan Conclusion 713 Cases Discussion Questions 715 Classroom... · 715 · 714 Beyond the Endnotes 716 776 796 Name Index Subject Index 812 820 769 Beyond the 712 Chapter Summary by Learning Objective 760 764 764 Setting up a Trust Exit Strategies 708 709 Make Your Small Business a Great Place 703 Cultural Barriers 752 755 ■ HANDS ON ... HOW TO ■ YOU BE THE CONSULTANT Selling a Simple Product to a Global Market 693 709 750 Management Succession: Passing the 684 Business Barriers 744 Performance: Rewards and Compensation 683 ■ YOU BE THE CONSULTANT Going Global from the Outset International Barriers 744 Motivating Employees to Higher Levels of Strategies for Going Global Political Barriers Encourages Employee Motivation and Job Design 683 Creating a Web Site 740 Creating an Organizational Culture That Retention 677 Chapter 16 Global Aspects of Entrepreneurship 681 Domestic Barriers 737 739 Contact References and Conduct a Background Check Why Go Global? 735
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| author | Scarborough, Norman M. Cornwall, Jeffrey R. |
| author_GND | (DE-588)170004945 (DE-588)170952797 |
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| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 310 QP 230 |
| ctrlnum | (OCoLC)1018306913 (DE-599)GBV1002965101 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.02/2 |
| dewey-search | 658.02/2 |
| dewey-sort | 3658.02 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | ninth edition, global edition |
| format | Book |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| geographic | USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV045268050 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:13:22Z |
| institution | BVB |
| isbn | 9781292266022 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030655871 |
| oclc_num | 1018306913 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-384 |
| owner_facet | DE-473 DE-BY-UBG DE-384 |
| physical | 827 Seiten Illustrationen, Diagramme |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Pearson |
| record_format | marc |
| spelling | Scarborough, Norman M. Verfasser (DE-588)170004945 aut Essentials of entrepreneurship and small business management Norman M. Scarboroug, Jeffrey R. Cornwall ninth edition, global edition Harlow Pearson [2019] 827 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Small business Management New business enterprises Management Entrepreneurship Unternehmensgründung (DE-588)4078599-3 gnd rswk-swf Geschäftsplan (DE-588)4156961-1 gnd rswk-swf Klein- und Mittelbetrieb (DE-588)4031031-0 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Klein- und Mittelbetrieb (DE-588)4031031-0 s Management (DE-588)4037278-9 s Unternehmensgründung (DE-588)4078599-3 s Geschäftsplan (DE-588)4156961-1 s DE-604 USA (DE-588)4078704-7 g 1\p DE-604 Cornwall, Jeffrey R. Verfasser (DE-588)170952797 aut Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030655871&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Scarborough, Norman M. Cornwall, Jeffrey R. Essentials of entrepreneurship and small business management Small business Management New business enterprises Management Entrepreneurship Unternehmensgründung (DE-588)4078599-3 gnd Geschäftsplan (DE-588)4156961-1 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4078599-3 (DE-588)4156961-1 (DE-588)4031031-0 (DE-588)4037278-9 (DE-588)4078704-7 (DE-588)4123623-3 |
| title | Essentials of entrepreneurship and small business management |
| title_auth | Essentials of entrepreneurship and small business management |
| title_exact_search | Essentials of entrepreneurship and small business management |
| title_full | Essentials of entrepreneurship and small business management Norman M. Scarboroug, Jeffrey R. Cornwall |
| title_fullStr | Essentials of entrepreneurship and small business management Norman M. Scarboroug, Jeffrey R. Cornwall |
| title_full_unstemmed | Essentials of entrepreneurship and small business management Norman M. Scarboroug, Jeffrey R. Cornwall |
| title_short | Essentials of entrepreneurship and small business management |
| title_sort | essentials of entrepreneurship and small business management |
| topic | Small business Management New business enterprises Management Entrepreneurship Unternehmensgründung (DE-588)4078599-3 gnd Geschäftsplan (DE-588)4156961-1 gnd Klein- und Mittelbetrieb (DE-588)4031031-0 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Small business Management New business enterprises Management Entrepreneurship Unternehmensgründung Geschäftsplan Klein- und Mittelbetrieb Management USA Lehrbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030655871&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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