Impact of channel and brand on the effectiveness of customer loyalty programs:
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
Leipzig
2018
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis Inhaltsverzeichnis Inhaltsverzeichnis |
| Physical Description: | VI, 122 Seiten Illustrationen, Diagramme |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV045267308 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 181031s2018 a||| m||| 00||| eng d | ||
| 016 | 7 | |a 1164409840 |2 DE-101 | |
| 035 | |a (OCoLC)1135054452 | ||
| 035 | |a (DE-599)DNB1164409840 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 | ||
| 082 | 0 | |2 650 | |
| 084 | |a 650 |2 sdnb | ||
| 100 | 1 | |a Süß, Erich |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Impact of channel and brand on the effectiveness of customer loyalty programs |c submitted by Erich Suess |
| 264 | 1 | |a Leipzig |c 2018 | |
| 300 | |a VI, 122 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 502 | |b Dissertation |c Leipzig Graduate School of Management |d 2018 | ||
| 650 | 0 | 7 | |a Absatzweg |0 (DE-588)4112445-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundentreue |0 (DE-588)4393499-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Kundentreue |0 (DE-588)4393499-7 |D s |
| 689 | 0 | 1 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 2 | |a Absatzweg |0 (DE-588)4112445-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | 2 | |m B:DE-101 |q application/pdf |u http://d-nb.info/1164409840/04 |3 Inhaltsverzeichnis |
| 856 | 4 | 2 | |m B:DE-101 |q application/pdf |u http://digitale-objekte.hbz-nrw.de/storage2/2018/09/13/file_13/8152606.pdf |3 Inhaltsverzeichnis |
| 856 | 4 | 2 | |m DNB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030655138&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030655138 | ||
Record in the Search Index
| _version_ | 1804179028085571584 |
|---|---|
| adam_text | TABLE OF CONTENTS
LIST OF
TABLES.....................................................................................................................
TABLE OF
FIGURES...............................................................................................................
TABLE OF
ABBREVIATIONS..............................................................................................
I. IMPACT OF CHANNEL AND BRAND ON THE EFFECTIVENESS OF
CUSTOMER LOYALTY
PROGRAMS.......................................................................1
1. INTRODUCTION, MAIN RESEARCH QUESTIONS AND GOAL OF THE
DISSERTATION.........................................................................2
2. SUMMARY O F
PAPERS.........................................................................................................................................................
6
3. DISSERTATION RESULTS, CONTRIBUTION AND
IMPLICATIONS...................................................................................................
8
4. FUTURE RESEARCH DIRECTIONS AND
LIMITATIONS.................................................................................................................
12
II. CUSTOMER LOYALTY PROGRAMS: A LITERATURE REVIEW AND
CLASSIFICATION........................................................................................................
16
1.
INTRODUCTION...................................................................................................................................................................17
2. DEFINITION OF CUSTOMER LOYALTY
PROGRAMS.................................................................................................................
18
3. RESEARCH
METHODOLOGY.................................................................................................................................................19
3.1. RESEARCH FIELDS AND SCIENTIFIC
DATABASES...............................................................................................................19
3.2. DESCRIPTORS AND OTHER RESEARCH
CRITERIA.................................................................................................................20
3.3. OVERVIEW OUTCOME OF RESEARCH
METHODOLOGY......................................................................................................
21
4. CLASSIFICATION
METHOD.................................................................................................................................................
22
5. CLASSIFICATION
RESULTS....................................................................................................................................................24
5.1. EFFECTIVITY OF CLP IN GENERAL
(I).................................................................................................................................25
5.1.1. CLP EFFECTS ON CUSTOMER
ATTITUDE............................................................................................................................
25
5.1.2. CLP EFFECT ON CUSTOMER
BEHAVIOUR.........................................................................................................................
27
5.1.3. SYNTHESIS AND FUTURE RESEARCH POTENTIAL GENERAL CLP
EFFECTIVITY.........................................................................30
5.2. EFFECTS OF CLP DESIGN AS INPUT VARIABLE
(II).......................................................................................................
31
5.2.1. CUSTOMER
SEGMENTATION...........................................................................................................................................
31
5.2.2.
REWARDS....................................................................................................................................................................
33
5.2.3.
STATUS.........................................................................................................................................................................36
5.2.4. POINT
REDEMPTION......................................................................................................................................................36
5.2.5.
PROMOTIONS...............................................................................................................................................................
37
5.2.6.
TECHNOLOGY...............................................................................................................................................................
37
5.2.7. SYNTHESIS AND FUTURE RESEARCH POTENTIAL CLP
DESIGN..............................................................................................38
5.3. EFFECT OF CUSTOMER RELATIONSHIP AND BRAND ON CLP
(III).....................................................................................39
5.3.1. CUSTOMER RELATIONSHIP (TRUST, COMMITMENT, SATISFACTION,
GRATITUDE)......................................................................39
5.3.2.
BRANDS.......................................................................................................................................................................40
5.3.3. SYNTHESIS AND FUTURE RESEARCH POTENTIAL CUSTOMER RELATIONSHIP AND
BRANDS
....................................................
40
5.4. CLP SUPERORDINATED AND INTERDISCIPLINARY TOPICS (IV
).........................................................................................41
5.4.1. OVERALL FRAMEWORK AND LITERATURE
REVIEWS.............................................................................................................
41
5.4.2. CLP SINGLE AND MULTI-BRAND
APPROACH.....................................................................................................................42
5.4.3. CLP FURTHER INTERDISCIPLINARY
TOPICS........................................................................................................................
43
5.4.4. SYNTHESIS AND FUTURE RESEARCH POTENTIAL CLP SUPERORDINATED AND
FURTHER INTERDISCIPLINARY TOPICS
....................
45
5.5. CLP TOPICS IN OPERATIONS AND PRACTICE (V
)............................................................................................................46
5.5.1. CLP PLANNING AND
INTRODUCTION.................................................................................................................................46
5.5.2. CLP
ENROLMENT..........................................................................................................................................................
47
5.5.3. CLP EFFECTS AND APPLICATIONS ON OTHER BUSINESS
ACTIVITIES.....................................................................................
47
5.5.4. SYNTHESIS AND FUTURE RESEARCH POTENTIAL OF CLP TOPICS IN
OPERATIONS AND PRACTICE..............................................49
6.
CONCLUSION...................................................................................................................................................................
50
III. IMPACT OF CHANNEL, BRAND AND CUSTOMER INNOVATIVENESS ON
THE EFFECTIVENESS OF CUSTOMER LOYALTY PROGRAMS
................
63
1.
INTRODUCTION..................................................................................................................................................................
64
2. THEORETICAL
BACKGROUND...............................................................................................................................................
65
2.1. CUSTOMER LOYALTY
PROGRAMS.........................................................................................................................................
65
2.2. PERCEIVED BENEFITS O F LOYALTY
PROGRAMS......................................................................................................................
66
2.3. LOYALTY TO THE
PROGRAM................................................................................................................................................
67
2.4. CUSTOMER
RETENTION.......................................................................................................................................................68
2.5. IMPACT OF BRANDS TO THE
PROGRAM..................................................................................................................................68
2.6. IMPACT OF CHANNELS TO THE
PROGRAM.............................................................................................................................
68
2.7. PERSONAL INNOVATIVENESS AS A
FACTOR............................................................................................................................
69
3. FRAMEWORK AND
HYPOTHESES.........................................................................................................................................
69
3.2. CONCEPTUAL
FRAMEWORK.................................................................................................................................................69
3.2. EFFECTS OF CUSTOMER LOYALTY PROGRAMS ON PERCEIVED
BENEFITS....................................................................................
73
3.3. EFFECT OF PERCEIVED BENEFITS ON PROGRAM LOYALTY AND CUSTOMER
RETENTION................................................................
74
4.
METHOD...........................................................................................................................................................................
75
4.1. RESEARCH SETTING, SURVEY DESIGN AND DATA
COLLECTION..................................................................................................75
4.2. MEASURES AND
SCALES.....................................................................................................................................................77
5. ANALYSIS AND
RESULTS.....................................................................................................................................................79
5.1. VALIDITY AND
RELIABILITY..................................................................................................................................................79
5.2. TESTS OF HYPOTHESES LA -LB , LC -LD AN D LE
-LF..............................................................................................................
80
5.3. TESTS OF HYPOTHESES
2A-2D...........................................................................................................................................
85
6. DISCUSSION, LIMITATIONS AND FUTURE RESEARCH
DIRECTIONS.........................................................................................
87
6.1.
DISCUSSION.....................................................................................................................................................................87
6.2. FUTURE RESEARCH DIRECTIONS AND
LIMITATIONS..................................................................................................................88
IV. EFFECTIVE CUSTOMER LOYALTY PROGRAMS - VALUE OF
FUNCTIONS FOR THE
CUSTOMER......................................................................98
1.
INTRODUCTION.................................................................................................................................................................
99
2. THEORETICAL
BACKGROUND.............................................................................................................................................100
2.1. CUSTOMER LOYALTY
PROGRAMS......................................................................................................................................
100
2.2. PERCEIVED BENEFITS OF LOYALTY
PROGRAMS...................................................................................................................
101
3. FRAMEWORK AND
HYPOTHESIS......................................................................................................................................
102
3.1. CONCEPTUAL
FRAMEWORK.............................................................................................................................................102
3.2. EFFECTS OF CUSTOMER LOYALTY PROGRAM ON PERCEIVED
BENEFITS....................................................................................104
4.
METHOD........................................................................................................................................................................
105
4.1. RESEARCH SETTING, SURVEY DESIGN AND DATA
COLLECTION...........................................................................................
105
4.2. MEASURES AND
SCALES..................................................................................................................................................
106
5. ANALYSIS, RESULTS AND
IMPLICATIONS...........................................................................................................................107
5.1.
VALIDITY.......................................................................................................................................................................
107
5.2. TEST OF HYPOTHESES PART
I
- RESULTS AND
IMPLICATIONS..............................................................................................
108
5.3. TEST OF HYPOTHESES PART II - RESULTS AND
IMPLICATIONS..............................................................................................
109
5.4. TEST OF HYPOTHESES PART III - RESULTS AND IMPLICATIONS
..........................................................................................
111
6. DISCUSSION, LIMITATIONS AND FUTURE RESEARCH DIRECTIONS
.....................................................................................
115
6.1.
DISCUSSION................................................................................................................................................................
115
6.2. FUTURE RESEARCH DIRECTIONS AND
LIMITATIONS.........................................................................................................
116
|
| any_adam_object | 1 |
| author | Süß, Erich |
| author_facet | Süß, Erich |
| author_role | aut |
| author_sort | Süß, Erich |
| author_variant | e s es |
| building | Verbundindex |
| bvnumber | BV045267308 |
| ctrlnum | (OCoLC)1135054452 (DE-599)DNB1164409840 |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01768nam a2200421 c 4500</leader><controlfield tag="001">BV045267308</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">181031s2018 a||| m||| 00||| eng d</controlfield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">1164409840</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1135054452</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB1164409840</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-188</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a"></subfield><subfield code="2">650</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Süß, Erich</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Impact of channel and brand on the effectiveness of customer loyalty programs</subfield><subfield code="c">submitted by Erich Suess</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Leipzig</subfield><subfield code="c">2018</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VI, 122 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="502" ind1=" " ind2=" "><subfield code="b">Dissertation</subfield><subfield code="c">Leipzig Graduate School of Management</subfield><subfield code="d">2018</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Absatzweg</subfield><subfield code="0">(DE-588)4112445-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundentreue</subfield><subfield code="0">(DE-588)4393499-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4113937-9</subfield><subfield code="a">Hochschulschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Kundentreue</subfield><subfield code="0">(DE-588)4393499-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Absatzweg</subfield><subfield code="0">(DE-588)4112445-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">B:DE-101</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://d-nb.info/1164409840/04</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">B:DE-101</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://digitale-objekte.hbz-nrw.de/storage2/2018/09/13/file_13/8152606.pdf</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">DNB Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030655138&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030655138</subfield></datafield></record></collection> |
| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV045267308 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:13:21Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030655138 |
| oclc_num | 1135054452 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | VI, 122 Seiten Illustrationen, Diagramme |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| record_format | marc |
| spelling | Süß, Erich Verfasser aut Impact of channel and brand on the effectiveness of customer loyalty programs submitted by Erich Suess Leipzig 2018 VI, 122 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Dissertation Leipzig Graduate School of Management 2018 Absatzweg (DE-588)4112445-5 gnd rswk-swf Kundentreue (DE-588)4393499-7 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Kundentreue (DE-588)4393499-7 s Markenpolitik (DE-588)4144679-3 s Absatzweg (DE-588)4112445-5 s DE-604 B:DE-101 application/pdf http://d-nb.info/1164409840/04 Inhaltsverzeichnis B:DE-101 application/pdf http://digitale-objekte.hbz-nrw.de/storage2/2018/09/13/file_13/8152606.pdf Inhaltsverzeichnis DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030655138&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Süß, Erich Impact of channel and brand on the effectiveness of customer loyalty programs Absatzweg (DE-588)4112445-5 gnd Kundentreue (DE-588)4393499-7 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4112445-5 (DE-588)4393499-7 (DE-588)4144679-3 (DE-588)4113937-9 |
| title | Impact of channel and brand on the effectiveness of customer loyalty programs |
| title_auth | Impact of channel and brand on the effectiveness of customer loyalty programs |
| title_exact_search | Impact of channel and brand on the effectiveness of customer loyalty programs |
| title_full | Impact of channel and brand on the effectiveness of customer loyalty programs submitted by Erich Suess |
| title_fullStr | Impact of channel and brand on the effectiveness of customer loyalty programs submitted by Erich Suess |
| title_full_unstemmed | Impact of channel and brand on the effectiveness of customer loyalty programs submitted by Erich Suess |
| title_short | Impact of channel and brand on the effectiveness of customer loyalty programs |
| title_sort | impact of channel and brand on the effectiveness of customer loyalty programs |
| topic | Absatzweg (DE-588)4112445-5 gnd Kundentreue (DE-588)4393499-7 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Absatzweg Kundentreue Markenpolitik Hochschulschrift |
| url | http://d-nb.info/1164409840/04 http://digitale-objekte.hbz-nrw.de/storage2/2018/09/13/file_13/8152606.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030655138&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT sußerich impactofchannelandbrandontheeffectivenessofcustomerloyaltyprograms |
There is no print copy available.
Indexes
Indexes