Doing business in Europe:
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Los Angeles
Sage
2018
|
Ausgabe: | 3rd edition |
Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | xxxv, 507 Seiten Illustrationen, Diagramme, Karten |
ISBN: | 9781526420732 9781526420749 |
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SUMMARY OF CONTENTS
List of Illustrations xix
About the Authors xxvii
Acknowledgments xxix
Online Resources xxxi
Abbreviations xxxii
1 Introduction: The New European Business Environment 1
PART I EXPLORING THE EUROPEAN BUSINESS ARENA 17
2 Landmarks of European Integration: How History and Politics
Shape the Business Environment 19
3 Enlargement and the Theories of Integration 65
4 Institutional Players: How the Rules and Agendas of the
European Business Environment Are Set 113
PART II BUSINESS EUROPEANIZATION 157
5 The Europeanization of the Business Environment 159
6 The Europeanization of Business Management 206
PART III BUSINESS ACTIVITY FUNCTIONS IN THE EUROPEAN
ENVIRONMENT 251
7 European Economics, Finance and Funding 253
8 Marketing in Europe 293
9 European Non-Market Strategy: Lobbying the Playing Field 335
10 Competing Internationally 373
viii
SUMMARY OF CONTENTS
PART IV CORPORATE CASES 415
The expansion of the Alibaba Group into the European Single Market 417
Airbnb: Disruption in an Increasingly Competitive European Marketplace 426
A Match Made in (Eco)Heaven: How Tesla Became Norway's #1 Selling Vehicle 432
The Irish Corporate Tax Bubble Close to Bursting: Apple and Pfizer 443
Ryanair: European Free Flight Plans? 454
Managing Emerging Market Acquisitions in Europe: Integrating the
Acquisition of the German Preh GmbH by the Chinese Joyson Group 460
CSR in Europe: How to Keep the Family-Owned Enterprise Humming
for a Thriving Economy 465
Internationalization of Lukoil: A Russian Push and Pull Strategy in Europe 480
Glossary 488
Index 496
CONTENTS
List of Illustrations xix
About the Authors xxvii
Acknowledgments xxix
Online Resources xxxi
Abbreviations xxxii
1 Introduction: The New European Business Environment 1
1.0 The structure of this book 1
1.1 Chapter structure 4
1.2 Centrepiece: The idea of creating a 'unified Europe' 5
1.3 The European ideal 7
1.4 Foundations and symbols 9
1 A. 1 The mystery of'Europe' 9
1.4.2 The European flag 9
1A.3 The European anthem 10
1AA Europe Day 10
1A.5 The Euro 11
1.5 Some basic terms and concepts 11
1.5.1 Globalization 11
1.5.2 Europeanization 12
1.5.3 Multinational and transnational firms 12
1.5.4 The company typology 13
Chapter review questions 15
Internet resources 15
References 16
PART I EXPLORING THE EUROPEAN BUSINESS ARENA 17
2 Landmarks of European Integration: How History and Politics
Shape the Business Environment 19
2.0 Introduction 19
2.1 How the European business environment took shape 20
2.2 The beginning of modern European supranationalism:
the Schuman declaration 25
X
CONTENTS
2.3 Understanding integration: where treaties take the market 25
2.3.1 The first founding treaty: the Treaty of Paris (1951) 30
2.3.2 The impact of the treaty on business 32
2.3.3 The Treaty of Rome (1957) 34
2.3.4 The main objectives of the Treaty of Rome 35
2.3.5 The impact of the treaty on business 35
2.4 The relevance of the European Free Trade Area (EFTA) and EU relations 37
2.5 From the 1970s to the end of the Cold War 40
2.5.1 The Single European Act (SEA): key points 42
2.5.2 The impact of the SEA on business 43
2.5.3 The Treaty on the European Union (TEU) - Maastricht: key points 45
2.5.4 The impact of the TEU on business 47
2.5.4 The Treaty of Amsterdam: key points 49
2.5.5 The impact of the treaty on business 49
2.6 From the CEE transition to today's regionalized world 50
2.6.1 The Treaty of Nice: key points 50
2.6.2 The impact of the treaty on business 51
2.6.3 No constitution for Europe? The Treaty of Lisbon: aim 51
2.6.4 The impact of the treaty on business 52
2.7 From the GFC to Brexit and beyond 53
2.8 Resume and conclusion 56
Mini-case: The Digital Single Market: roaming tariffs and 5G launch study 57
Mini-case questions 59
Mini-case references 59
Chapter review questions 60
Assignments 61
Role-play exercise 61
Further reading 62
Internet resources 62
References 63
3 Enlargement and the Theories of Integration 65
3.0 Introduction 65
3.1 Six decades of European integration and enlargement 66
3.1.1 Accessions to the ECfEU: integration and enlargement
in historic perspective 68
3.1.2 EU disintegration and member state withdrawal: Brexit 72
3.1.3 EU integration and enlargement in a global perspective 72
CONTENTS
xi
3.2 Integration theories 78
3.2.1 Functionalism 78
3.2.2 Neo-functionalism 79
3.2.3 Federalism 79
3.2.4 Liberal intergovemmentalism 79
3.2.5 The meaning of integration theories 80
3.3 European integration in perspective: the past, present and future 81
3.3.1 Romania 83
3.3.2 The Western Balkans and Turkey 85
3.3.3 Iceland 88
3.4 Enlargement: business opportunities and challenges 90
3.4.1 Member states and the enlargement challenge 90
3.4.2 Small and medium-sized firms in the enlargement challenge 94
3.5 Competitiveness in the enlarged market: leveraging benefits 97
3.5.1 Adapting the value chain 99
3.5.2 Organizational structures for knowledge transfer 102
3.6 Résumé and conclusion 103
Mini-case: Greece: realizing the potential of the Single
Market after accession - not everything is rosy 103
Mini-case questions 106
Mini-case references 106
Chapter review questions 107
Assignments 107
Role-play exercise 108
Further reading 108
Internet resources 109
References 110
4 Institutional Players: How the Rules and Agendas of the
European Business Environment Are Set 113
4.0 Introduction 113
4.1 The institutions 114
4.1.1 The European Commission 115
4.1.1.1 Composition 116
4.1.1.2 Decision-making role 119
4.1.1.3 Opportunities for business interest engagement 121
4.1.2 The European Parliament 121
4.1.2.1 Composition 121
xii CONTENTS
4.1.2.2 Decision-making role 123
4.1.23 Opportunities for business interest engagement 124
4.1.3 The Council of the European Union
(formerly the Council of Ministers) 125
4.13.1 Composition 125
4.13.2 Decision-making role 126
4.1.33 Opportunities for business interest engagement 128
4.1.4 The European Council 128
4.1.4.1 Composition 128
4.1.4.2 Decision-making role 129
4.1.43 Opportunities for business interest engagement 129
4.1.5 The Court of Justice of the European Union 129
4.1.5.1 Composition 130
4.1.5.2 Decision-making role 130
4.1.53 Opportunities for business interest engagement 131
4.1.6 The Court of Auditors 131
4.1.6.1 Composition 132
4.1.6.2 Decision-making role 132
4.1.63 Opportunities for Business Interest Engagement 132
4.2 The EU ordinary legislative procedure 132
43 Implementing rules for the European market 136
4.3.1 Legislative implementation tools 138
4.3.1.1 Binding legislation 138
4.3.1.2 Non-binding legislation 140
4.3.2 Legal decisions 141
4.3.3 Important sources of information 142
4.3.4 EU agencies 143
4.3.5 Budgetary tools 144
4.4 Resume and conclusion 147
Mini-case: M As in Europe: the case of Belgian
AB InBev's acquisition of British SABMiller 149
Mini-case questions 152
Mini-case references 152
Chapter review questions 153
Assignments 153
Role-play exercise 154
Further reading 154
Internet resources 154
References 155
CONTENTS xiii
PART II BUSINESS EUROPEANIZATION 157
5 The Europeanization of the Business Environment 159
5.0 Introduction 159
5.1 The main impacts of Europeanization 160
5.2 The ideological background 161
5.2.1 The main classic international trade and
investment theories 162
5.2.2 The main contemporary international trade
and investment theories 164
5.2.3 Implications for firms and industries of international
trade and investment theories 167
5.2.4 Business realities ofintra- and extra-European investment 168
5.3 Choosing a location 172
5.3.1 Determining European cross-border locations 173
5.3.2 FDI: Yielding benefits from market-serving,
resource-seeking Europeanization 177
5.4 Europeanization of the factors of production 179
5.4.1 Labour and income inequality 179
5.4.2 Intellectual property in Europe 183
5.4.2.1 Patents 184
5.4.2.2 Trademarks; industrial designs and other IPs in Europe 185
5.4.2.3 IP enforcement in Europe 186
5.4.3 Capital 187
5.5 The competitiveness of European manufacturing
and service industries 188
5.6 Competition; competitive sectors and business-related common policies 190
5.6.1 Common policies: competitive market structures and related costs 192
5.6.2 The Common Commercial Policy 193
5.6.3 Business-related policies: implications 194
5.7 Resume and conclusion 196
Mini-case: The European Sustainability agenda and shared
value projects: the case of the Port of Antwerp 197
Mini-case questions 200
Mini-case references 200
Chapter review questions 201
Assignments 202
Role-play exercise 202
XIV
CONTENTS
Further reading 202
Internet resources 203
References 204
6 The Europeanization of Business Management 206
6.0 Introduction 206
6.1 Does business management 'Europeanize'? 207
6.2 Intercultural management in Europe 208
62.1 The relevance of identity 211
622 Synergy and diversity: the impact of communication 214
6.3 The value of diversity 215
6.4 European negotiations 216
6.4.1 Cross-cultural management and negotiations methodology 216
6.42 The large or small power-distance adture (PDI) 218
6.4.3 The individualist or collectivist culture (IDV) 218
6.4.4 The masculine or feminine culture (MAS) 218
6.4.5 High or low uncertainty avoidance (UAI) 219
6.5 The impact of Europeanization on human resource management 222
6.6 Corporate culture and subsidiary management 230
6.7 European business leadership 235
6.8 Trust and diversity 237
6.9 Resume and conclusion 238
Mini-case: Tesla: sustainability and the European subsidies question 239
Mini-case questions 242
Mini-case references 242
Chapter review questions 243
Assignments 244
Role-play exercise 244
Further reading 245
Internet resources 245
References 246
PART III BUSINESS ACTIVITY FUNCTIONS IN THE EUROPEAN
ENVIRONMENT 251
7 European Economics, Finance and Funding 253
7.0 Introduction 253
7.1 Economic and monetary harmonization 254
CONTENTS
xv
7.1.1 Economic and Monetary Union: the eurozone 255
7.1.1.1 A brief his tory of the euro 255
7.1.1.2 The benefits and consequetices of the euro 25 7
7.1.2 The European Central Bank and macroeconomic conditions 266
7.2 European harmonization efforts in finance and financial reporting 267
7.2.1 Stock exchange consolidation 267
7.2.2 SEPA: the Single Euro Payments Area 270
7.2.1 International accounting standards (IAS) 272
7.3 Financing doing business in Europe 273
7.3.1 European financial markets 273
7.3.2 European bank financing 274
7.3.3 European venture capital and private equity 276
7.3.4 Business angels 278
7.3.5 The European Investment Bank 279
7.3.6 More sources of capital for established corporations 280
7.4 Resume and conclusion 284
Mini-case: The privatization of European SOEs and the
role of Chinese SOEs in the European energy sector 284
Mini-case questions 287
Mini-case references 287
Chapter review questions 288
Assignments 289
Role-play exercise 289
Further reading 289
Internet resources 290
References 291
8 Marketing in Europe 293
8.0 Introduction 293
8.1 Understanding European consumer behaviour 296
8.2 Assessing the product or service and the targeted environment 298
8.2.1 Segmentation in Europe: targeting similarities 299
8.2.2 Political and legal conditions 301
8.2.3 Economic conditions, national income and quality of life 304
8.2.4 Demographic conditions 306
8.2.5 The future of marketing, the social agenda and its sustainability 309
8.2.6 Sociocultural conditions 311
8.3 The Ps and AIDA: a marketing mix for Europe 317
XVI
CONTENTS
8.4 The future of European marketing 324
8.5 Résumé and conclusion 325
Mini-case: Rosé marketing in Europe: is 'artisan tradition' disruptive? 326
Mini-case questions 330
Mini-case references 330
Chapter review questions 330
Assignments 330
Role-play exercise 331
Further reading 331
Internet resources 332
References 332
9 European Non-Market Strategy: Lobbying the Playing Field 335
9.0 Introduction 335
9.1 Lobbying and European opportunity networks 339
9.2 Historical and academic background 341
9.2.1 The 'what and why' of EU lobbying 341
9.2.2 Who lobbies the European decision-makers? 343
9.3 The practitioner's perspective 345
9.3.1 The'how'question 347
9.3.2 When is the best time to lobby? 352
9.4 Where is lobbying most effective? 353
9.5 Resource factors in EU lobbying 356
9.6 The competition is open: European non-market strategy in action 359
9.7 Résumé and conclusion 362
Mini-case: Katoen Natie and its refugee policy 363
Mini-case questions 365
Mini-case references 365
Chapter review questions 366
Assignments 367
Role-play exercise 367
Further reading 368
Internet resources 368
References 369
10 Competing Internationally 373
10.0 Introduction 373
10.1 Europe in the current international business environment 378
CONTENTS xvii
10.2 Third country relations 380
10.2.1 Selected bilateral relations 380
10.2.2 Selected regional and plurilateral relations 393
10.3 The future of European business: 'unity in diversity'? 404
Mini-case: EU-Africa: Germany partners up with Kenya 405
Mini-case questions 408
Mini-case references 408
Chapter review questions 410
Assignments 410
Role-play exercise 411
Further reading 411
Internet resources 412
References 412
PART IV CORPORATE CASES 415
The expansion of the Alibaba Group into the European
Single Market 417
Sofie Blonde, Lynn Van Oproy, Mathijs Wouters, Jenny Hillemann,
Vrije Universiteit Brussel, and Gabriele Suder, University of
Melbourne; editing co-authors: Gabriele Suder and Johan Lindeque
Airbnb: Disruption in an Increasingly Competitive
European Marketplace 426
Anton Braet, Lydia Kljajic, Yeidy Vicente Sosa and Jenny Hillemann,
Vrije Universiteit Brussel; editing co-authors: Gabriele Suder and
Johan Lindeque
A Match Made in (Eco)Heaven: How Tesla
Became Norway's #1 Selling Vehicle 432
Alex Davies, University of Victoria and Mike Szymanski,
Tecnologico de Monterrey
The Irish Corporate Tax Bubble Close to Bursting:
Apple and Pfizer 443
Paloma Lopez Bondi, Sam Heuten, supervisor and co-author
Jenny Hillemann, Vrije Universiteit Brussel;
editing co-author Johan Lindeque
Ryanair: European Free Flight Plans? 454
Evelien Nauwelaerts, Steven Verwerft, Yun Jin and Jenny Hillemann,
Vrije Universiteit Brussel
xviii CONTENTS
Managing Emerging Market Acquisitions in Europe:
Integrating the Acquisition of the German Preh
GmbH by the Chinese Joyson Group 460
Rui Torres de Oliveira, University of Queensland and Daniel Rottig,
Florida Gulf Coast University
CSR in Europe: How to Keep the Family-Owned Enterprise
Humming for a Thriving Economy 465
Christopher Stehr, GGS/Polymundo, and Stephan Hartmann, Osram
Internationalization of Lukoil: A Russian Push and
Pull Strategy in Europe 480
Andrei Panibratov and Bojan Pantic, Saint-Petersburg State University
Glossary 488
Index 496 |
any_adam_object | 1 |
author | Suder, Gabriele Lindeque, Johan 1978- |
author_GND | (DE-588)138820325 (DE-588)116914957X |
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author_sort | Suder, Gabriele |
author_variant | g s gs j l jl |
building | Verbundindex |
bvnumber | BV045262180 |
classification_rvk | QG 100 |
ctrlnum | (OCoLC)1059421800 (DE-599)BVBBV045262180 |
discipline | Wirtschaftswissenschaften |
edition | 3rd edition |
format | Book |
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genre_facet | Lehrbuch |
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illustrated | Illustrated |
indexdate | 2025-01-02T13:11:00Z |
institution | BVB |
isbn | 9781526420732 9781526420749 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030650109 |
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publisher | Sage |
record_format | marc |
spelling | Suder, Gabriele Verfasser (DE-588)138820325 aut Doing business in Europe Gabriele Suder & Johan Lindeque 3rd edition Los Angeles Sage 2018 xxxv, 507 Seiten Illustrationen, Diagramme, Karten txt rdacontent n rdamedia nc rdacarrier Europäische Union (DE-588)5098525-5 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Wirtschaftspolitik (DE-588)4066493-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Europäische Union (DE-588)5098525-5 b Unternehmen (DE-588)4061963-1 s Management (DE-588)4037278-9 s DE-604 Wirtschaftspolitik (DE-588)4066493-4 s Lindeque, Johan 1978- Verfasser (DE-588)116914957X aut Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030650109&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Suder, Gabriele Lindeque, Johan 1978- Doing business in Europe Europäische Union (DE-588)5098525-5 gnd Management (DE-588)4037278-9 gnd Wirtschaftspolitik (DE-588)4066493-4 gnd Unternehmen (DE-588)4061963-1 gnd |
subject_GND | (DE-588)5098525-5 (DE-588)4037278-9 (DE-588)4066493-4 (DE-588)4061963-1 (DE-588)4123623-3 |
title | Doing business in Europe |
title_auth | Doing business in Europe |
title_exact_search | Doing business in Europe |
title_full | Doing business in Europe Gabriele Suder & Johan Lindeque |
title_fullStr | Doing business in Europe Gabriele Suder & Johan Lindeque |
title_full_unstemmed | Doing business in Europe Gabriele Suder & Johan Lindeque |
title_short | Doing business in Europe |
title_sort | doing business in europe |
topic | Europäische Union (DE-588)5098525-5 gnd Management (DE-588)4037278-9 gnd Wirtschaftspolitik (DE-588)4066493-4 gnd Unternehmen (DE-588)4061963-1 gnd |
topic_facet | Europäische Union Management Wirtschaftspolitik Unternehmen Lehrbuch |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030650109&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
work_keys_str_mv | AT sudergabriele doingbusinessineurope AT lindequejohan doingbusinessineurope |