Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition
Customer Value-The Building BlocksCustomers Want Exceptional Value!Be Customer Driven and Market DrivingProcess Management-Best PracticesDesigning a Successful Customer StrategyBuilding a Winning Business Model and Value PropositionService and Quality-The Core OfferingPrice and Image-The Communicato...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bosa Roca
CRC Press
2012
|
| Ausgabe: | 3rd ed |
| Schlagworte: | |
| Online-Zugang: | HWR01 |
| Zusammenfassung: | Customer Value-The Building BlocksCustomers Want Exceptional Value!Be Customer Driven and Market DrivingProcess Management-Best PracticesDesigning a Successful Customer StrategyBuilding a Winning Business Model and Value PropositionService and Quality-The Core OfferingPrice and Image-The CommunicatorsExcelling in the Marketspacee-Commerce-Opportunities in MarketspaceIntegrated Marketing Communications and Social MediaRetaining Customers-Analysis and StrategyCreating Value through Relationship MarketingCustomer Loyalty and RetentionCustomer Value MetricsCustomer Value Case StudiesAppendix: Analyzing Business Situations-The Customer-Value Funnel ApproachCase 1. Enterprise Rent-a-CarCase 2. FedEx CorporationCase 3. The Grateful DeadCase 4. Harrah's Entertainment, Inc.Case 5. Publix Super Markets, Inc.Case 6. StatePride Industrial LaundryIndex |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (313 pages) |
| ISBN: | 9781439861295 |
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Datensatz im Suchindex
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| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3rd ed |
| format | Electronic eBook |
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| spelling | Weinstein, Art Verfasser aut Superior Customer Value Strategies for Winning and Retaining Customers, Third Edition 3rd ed Bosa Roca CRC Press 2012 © 2012 1 online resource (313 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Customer Value-The Building BlocksCustomers Want Exceptional Value!Be Customer Driven and Market DrivingProcess Management-Best PracticesDesigning a Successful Customer StrategyBuilding a Winning Business Model and Value PropositionService and Quality-The Core OfferingPrice and Image-The CommunicatorsExcelling in the Marketspacee-Commerce-Opportunities in MarketspaceIntegrated Marketing Communications and Social MediaRetaining Customers-Analysis and StrategyCreating Value through Relationship MarketingCustomer Loyalty and RetentionCustomer Value MetricsCustomer Value Case StudiesAppendix: Analyzing Business Situations-The Customer-Value Funnel ApproachCase 1. Enterprise Rent-a-CarCase 2. FedEx CorporationCase 3. The Grateful DeadCase 4. Harrah's Entertainment, Inc.Case 5. Publix Super Markets, Inc.Case 6. StatePride Industrial LaundryIndex Customer services -- Management Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Kundenmanagement (DE-588)4236865-0 s 1\p DE-604 Erscheint auch als Druck-Ausgabe Weinstein, Art Superior Customer Value : Strategies for Winning and Retaining Customers, Third Edition Bosa Roca : CRC Press,c2012 9781439861288 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Weinstein, Art Superior Customer Value Strategies for Winning and Retaining Customers, Third Edition Customer services -- Management Kundenmanagement (DE-588)4236865-0 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4236865-0 (DE-588)4061963-1 |
| title | Superior Customer Value Strategies for Winning and Retaining Customers, Third Edition |
| title_auth | Superior Customer Value Strategies for Winning and Retaining Customers, Third Edition |
| title_exact_search | Superior Customer Value Strategies for Winning and Retaining Customers, Third Edition |
| title_full | Superior Customer Value Strategies for Winning and Retaining Customers, Third Edition |
| title_fullStr | Superior Customer Value Strategies for Winning and Retaining Customers, Third Edition |
| title_full_unstemmed | Superior Customer Value Strategies for Winning and Retaining Customers, Third Edition |
| title_short | Superior Customer Value |
| title_sort | superior customer value strategies for winning and retaining customers third edition |
| title_sub | Strategies for Winning and Retaining Customers, Third Edition |
| topic | Customer services -- Management Kundenmanagement (DE-588)4236865-0 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Customer services -- Management Kundenmanagement Unternehmen |
| work_keys_str_mv | AT weinsteinart superiorcustomervaluestrategiesforwinningandretainingcustomersthirdedition |