The inscrutable shopper: consumer resistance in retail
Traditional retail marketing theory has aimed to assist retailers with ideas, suggestions, and methods to attract shoppers and encourage them to spend, and ideally engender loyalty. Attracting shoppers, and encouraging them to purchase, has traditionally involved a range of marketing tactics within...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017)
Business Expert Press
c2012
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | Consumer behavior collection
|
| Schlagworte: | |
| Zusammenfassung: | Traditional retail marketing theory has aimed to assist retailers with ideas, suggestions, and methods to attract shoppers and encourage them to spend, and ideally engender loyalty. Attracting shoppers, and encouraging them to purchase, has traditionally involved a range of marketing tactics within the retail environment, such as hanging banners, engaging barkers, playing music, designing elaborate store environments, and spending a continually increasing amount on advertising. We take a different approach with this book and ask the retailer to strategically consider and understand its customer base, particularly the issues surrounding why some customers may, or may not, choose to purchase (or shop) at all: what we define as the inscrutable shopper. While some retailers will not need to do any more than let the customer know that they exist (they have their formula just right), the reality for many retailers is that they are caught up in the business of day-to- day retail operations and lose sight of customer shifts, let alone have the time to consider why customers may not be purchasing. Hence the focus of this book is to provide an understanding of the different customer types that exist today, as a challenge of resistance to consumption |
| Beschreibung: | Title from PDF t.p. (viewed on September 30, 2011) |
| Beschreibung: | 1 electronic text (153 p.) digital file |
| ISBN: | 9781606491720 |
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| 520 | |a Traditional retail marketing theory has aimed to assist retailers with ideas, suggestions, and methods to attract shoppers and encourage them to spend, and ideally engender loyalty. Attracting shoppers, and encouraging them to purchase, has traditionally involved a range of marketing tactics within the retail environment, such as hanging banners, engaging barkers, playing music, designing elaborate store environments, and spending a continually increasing amount on advertising. We take a different approach with this book and ask the retailer to strategically consider and understand its customer base, particularly the issues surrounding why some customers may, or may not, choose to purchase (or shop) at all: what we define as the inscrutable shopper. While some retailers will not need to do any more than let the customer know that they exist (they have their formula just right), the reality for many retailers is that they are caught up in the business of day-to- day retail operations and lose sight of customer shifts, let alone have the time to consider why customers may not be purchasing. Hence the focus of this book is to provide an understanding of the different customer types that exist today, as a challenge of resistance to consumption | ||
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Datensatz im Suchindex
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| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| series2 | Consumer behavior collection |
| spelling | Minahan, Stella Verfasser aut The inscrutable shopper consumer resistance in retail Stella Minahan, Sean Sands, Carla Ferraro 1st ed [New York, N.Y.] (222 East 46th Street, New York, NY 10017) Business Expert Press c2012 1 electronic text (153 p.) digital file txt rdacontent c rdamedia cr rdacarrier Consumer behavior collection Title from PDF t.p. (viewed on September 30, 2011) Traditional retail marketing theory has aimed to assist retailers with ideas, suggestions, and methods to attract shoppers and encourage them to spend, and ideally engender loyalty. Attracting shoppers, and encouraging them to purchase, has traditionally involved a range of marketing tactics within the retail environment, such as hanging banners, engaging barkers, playing music, designing elaborate store environments, and spending a continually increasing amount on advertising. We take a different approach with this book and ask the retailer to strategically consider and understand its customer base, particularly the issues surrounding why some customers may, or may not, choose to purchase (or shop) at all: what we define as the inscrutable shopper. While some retailers will not need to do any more than let the customer know that they exist (they have their formula just right), the reality for many retailers is that they are caught up in the business of day-to- day retail operations and lose sight of customer shifts, let alone have the time to consider why customers may not be purchasing. Hence the focus of this book is to provide an understanding of the different customer types that exist today, as a challenge of resistance to consumption Consumer behavior Consumption (Economics) Marketing Kundenanalyse (DE-588)4304338-0 gnd rswk-swf Einzelhandel (DE-588)4127747-8 gnd rswk-swf Einzelhandel (DE-588)4127747-8 s Kundenanalyse (DE-588)4304338-0 s 1\p DE-604 Sands, Sean Sonstige oth Ferraro, Carla Sonstige oth Erscheint auch als Druck-Ausgabe 9781606491713 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Minahan, Stella The inscrutable shopper consumer resistance in retail Consumer behavior Consumption (Economics) Marketing Kundenanalyse (DE-588)4304338-0 gnd Einzelhandel (DE-588)4127747-8 gnd |
| subject_GND | (DE-588)4304338-0 (DE-588)4127747-8 |
| title | The inscrutable shopper consumer resistance in retail |
| title_auth | The inscrutable shopper consumer resistance in retail |
| title_exact_search | The inscrutable shopper consumer resistance in retail |
| title_full | The inscrutable shopper consumer resistance in retail Stella Minahan, Sean Sands, Carla Ferraro |
| title_fullStr | The inscrutable shopper consumer resistance in retail Stella Minahan, Sean Sands, Carla Ferraro |
| title_full_unstemmed | The inscrutable shopper consumer resistance in retail Stella Minahan, Sean Sands, Carla Ferraro |
| title_short | The inscrutable shopper |
| title_sort | the inscrutable shopper consumer resistance in retail |
| title_sub | consumer resistance in retail |
| topic | Consumer behavior Consumption (Economics) Marketing Kundenanalyse (DE-588)4304338-0 gnd Einzelhandel (DE-588)4127747-8 gnd |
| topic_facet | Consumer behavior Consumption (Economics) Marketing Kundenanalyse Einzelhandel |
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