An introduction to survey research:
This book is an introduction to survey research for those who want an overview of the survey process. It is intended to describe fundamental survey components to help both students and managers understand and use surveys effectively and avoid the pitfalls stemming from bad survey construction and in...
Gespeichert in:
Hauptverfasser: | , |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
New York, New York (222 East 46th Street, New York, NY 10017)
Business Expert Press
2015
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Ausgabe: | First edition |
Schriftenreihe: | Quantitative approaches to decision making collection
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Schlagworte: | |
Zusammenfassung: | This book is an introduction to survey research for those who want an overview of the survey process. It is intended to describe fundamental survey components to help both students and managers understand and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. We begin by talking about how best to identify the information needed and the best approach to get that information. We then discuss the processes commonly involved in conducting a survey including the value of both obtaining a representative sample and dealing with the types of errors that can distort results. Next, each chapter focuses on one of the key components of constructing and carrying out a survey, including the elements to consider when developing a survey, the modes of survey delivery, writing good questions, conducting the survey, and presenting the results. Each chapter concludes with a summary of important points contained in the chapter and an annotated set of references indicating where readers can go for more information on chapter topics |
Beschreibung: | Title from PDF title page (viewed on February 21, 2015) |
Beschreibung: | 1 online resource (xii, 198 pages) |
ISBN: | 9781606498194 |
Internformat
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100 | 1 | |a Cowles, Ernest L. |e Verfasser |4 aut | |
245 | 1 | 0 | |a An introduction to survey research |c Ernest L. Cowles and Edward Nelson |
250 | |a First edition | ||
264 | 1 | |a New York, New York (222 East 46th Street, New York, NY 10017) |b Business Expert Press |c 2015 | |
300 | |a 1 online resource (xii, 198 pages) | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
490 | 0 | |a Quantitative approaches to decision making collection | |
500 | |a Title from PDF title page (viewed on February 21, 2015) | ||
520 | |a This book is an introduction to survey research for those who want an overview of the survey process. It is intended to describe fundamental survey components to help both students and managers understand and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. We begin by talking about how best to identify the information needed and the best approach to get that information. We then discuss the processes commonly involved in conducting a survey including the value of both obtaining a representative sample and dealing with the types of errors that can distort results. Next, each chapter focuses on one of the key components of constructing and carrying out a survey, including the elements to consider when developing a survey, the modes of survey delivery, writing good questions, conducting the survey, and presenting the results. Each chapter concludes with a summary of important points contained in the chapter and an annotated set of references indicating where readers can go for more information on chapter topics | ||
650 | 4 | |a Social surveys | |
700 | 1 | |a Nelson, Edward. |4 aut | |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781606498187 |
912 | |a ZDB-30-PAD | ||
999 | |a oai:aleph.bib-bvb.de:BVB01-030641983 |
Datensatz im Suchindex
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any_adam_object | |
author | Cowles, Ernest L. Nelson, Edward |
author_facet | Cowles, Ernest L. Nelson, Edward |
author_role | aut aut |
author_sort | Cowles, Ernest L. |
author_variant | e l c el elc e n en |
building | Verbundindex |
bvnumber | BV045254009 |
collection | ZDB-30-PAD |
ctrlnum | (ZDB-30-PAD)EBC1936760 (ZDB-89-EBL)EBL1936760 (ZDB-38-EBR)ebr11022271 (OCoLC)903856565 (DE-599)BVBBV045254009 |
dewey-full | 300.723 |
dewey-hundreds | 300 - Social sciences |
dewey-ones | 300 - Social sciences |
dewey-raw | 300.723 |
dewey-search | 300.723 |
dewey-sort | 3300.723 |
dewey-tens | 300 - Social sciences |
discipline | Soziologie |
edition | First edition |
format | Electronic eBook |
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illustrated | Not Illustrated |
indexdate | 2024-07-10T08:12:55Z |
institution | BVB |
isbn | 9781606498194 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030641983 |
oclc_num | 903856565 |
open_access_boolean | |
physical | 1 online resource (xii, 198 pages) |
psigel | ZDB-30-PAD |
publishDate | 2015 |
publishDateSearch | 2015 |
publishDateSort | 2015 |
publisher | Business Expert Press |
record_format | marc |
series2 | Quantitative approaches to decision making collection |
spelling | Cowles, Ernest L. Verfasser aut An introduction to survey research Ernest L. Cowles and Edward Nelson First edition New York, New York (222 East 46th Street, New York, NY 10017) Business Expert Press 2015 1 online resource (xii, 198 pages) txt rdacontent c rdamedia cr rdacarrier Quantitative approaches to decision making collection Title from PDF title page (viewed on February 21, 2015) This book is an introduction to survey research for those who want an overview of the survey process. It is intended to describe fundamental survey components to help both students and managers understand and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. We begin by talking about how best to identify the information needed and the best approach to get that information. We then discuss the processes commonly involved in conducting a survey including the value of both obtaining a representative sample and dealing with the types of errors that can distort results. Next, each chapter focuses on one of the key components of constructing and carrying out a survey, including the elements to consider when developing a survey, the modes of survey delivery, writing good questions, conducting the survey, and presenting the results. Each chapter concludes with a summary of important points contained in the chapter and an annotated set of references indicating where readers can go for more information on chapter topics Social surveys Nelson, Edward. aut Erscheint auch als Druck-Ausgabe 9781606498187 |
spellingShingle | Cowles, Ernest L. Nelson, Edward An introduction to survey research Social surveys |
title | An introduction to survey research |
title_auth | An introduction to survey research |
title_exact_search | An introduction to survey research |
title_full | An introduction to survey research Ernest L. Cowles and Edward Nelson |
title_fullStr | An introduction to survey research Ernest L. Cowles and Edward Nelson |
title_full_unstemmed | An introduction to survey research Ernest L. Cowles and Edward Nelson |
title_short | An introduction to survey research |
title_sort | an introduction to survey research |
topic | Social surveys |
topic_facet | Social surveys |
work_keys_str_mv | AT cowlesernestl anintroductiontosurveyresearch AT nelsonedward anintroductiontosurveyresearch |