Surprise!: The secret to customer loyalty in the service sector
Modern consumers are bombarded with information from every angle. They can't handle it and, consequently, tune-out large portions of the information. Therefore, in order to gain their full attention, firms must find ways to surprise them during transactions--spawn mental script deviations for t...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, New York (222 East 46th Street, New York, NY 10017)
Business Expert Press
2015
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| Ausgabe: | First edition |
| Schriftenreihe: | Marketing strategy collection
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| Schlagworte: | |
| Zusammenfassung: | Modern consumers are bombarded with information from every angle. They can't handle it and, consequently, tune-out large portions of the information. Therefore, in order to gain their full attention, firms must find ways to surprise them during transactions--spawn mental script deviations for them. Research indicates that these script deviations can cement their loyalty. Therefore, Surprise! The Secret to Customer Loyalty in the Service Sector details how to create a surprise culture in a service firm |
| Beschreibung: | Part of: 2014 digital library Title from PDF title page (viewed on October 13, 2014) |
| Beschreibung: | 1 online resource (122 pages) |
| ISBN: | 9781631571039 |
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| author | Magnini, Vincent P. |
| author_facet | Magnini, Vincent P. |
| author_role | aut |
| author_sort | Magnini, Vincent P. |
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| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:12:55Z |
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| isbn | 9781631571039 |
| language | English |
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| publisher | Business Expert Press |
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| spelling | Magnini, Vincent P. Verfasser aut Surprise! The secret to customer loyalty in the service sector Vincent P. Magnini Secret to customer loyalty in the service sector First edition New York, New York (222 East 46th Street, New York, NY 10017) Business Expert Press 2015 1 online resource (122 pages) txt rdacontent c rdamedia cr rdacarrier Marketing strategy collection Part of: 2014 digital library Title from PDF title page (viewed on October 13, 2014) Modern consumers are bombarded with information from every angle. They can't handle it and, consequently, tune-out large portions of the information. Therefore, in order to gain their full attention, firms must find ways to surprise them during transactions--spawn mental script deviations for them. Research indicates that these script deviations can cement their loyalty. Therefore, Surprise! The Secret to Customer Loyalty in the Service Sector details how to create a surprise culture in a service firm Service industries Customer services Customer relations Surprise Kundenbindung (DE-588)4384508-3 gnd rswk-swf Dienstleistungssektor (DE-588)4012183-5 gnd rswk-swf Kundenbindung (DE-588)4384508-3 s Dienstleistungssektor (DE-588)4012183-5 s DE-604 Erscheint auch als Druck-Ausgabe 9781631571022 |
| spellingShingle | Magnini, Vincent P. Surprise! The secret to customer loyalty in the service sector Service industries Customer services Customer relations Surprise Kundenbindung (DE-588)4384508-3 gnd Dienstleistungssektor (DE-588)4012183-5 gnd |
| subject_GND | (DE-588)4384508-3 (DE-588)4012183-5 |
| title | Surprise! The secret to customer loyalty in the service sector |
| title_alt | Secret to customer loyalty in the service sector |
| title_auth | Surprise! The secret to customer loyalty in the service sector |
| title_exact_search | Surprise! The secret to customer loyalty in the service sector |
| title_full | Surprise! The secret to customer loyalty in the service sector Vincent P. Magnini |
| title_fullStr | Surprise! The secret to customer loyalty in the service sector Vincent P. Magnini |
| title_full_unstemmed | Surprise! The secret to customer loyalty in the service sector Vincent P. Magnini |
| title_short | Surprise! |
| title_sort | surprise the secret to customer loyalty in the service sector |
| title_sub | The secret to customer loyalty in the service sector |
| topic | Service industries Customer services Customer relations Surprise Kundenbindung (DE-588)4384508-3 gnd Dienstleistungssektor (DE-588)4012183-5 gnd |
| topic_facet | Service industries Customer services Customer relations Surprise Kundenbindung Dienstleistungssektor |
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