Dynamic customer strategy: today's CRM
Marketers, merchandisers, and sales executives alike are struggling with Big Data--the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using d...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, New York (222 East 46th Street, New York, NY 10017)
Business Expert Press
2014
|
| Ausgabe: | First edition |
| Schriftenreihe: | Marketing strategy collection
|
| Schlagworte: | |
| Zusammenfassung: | Marketers, merchandisers, and sales executives alike are struggling with Big Data--the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change |
| Beschreibung: | Part of: 2014 digital library Title from PDF title page (viewed on January 5, 2014) |
| Beschreibung: | 1 online resource (156 pages) illustrations |
| ISBN: | 9781606496978 |
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| author | Tanner, John F. |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV045253798 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:12:54Z |
| institution | BVB |
| isbn | 9781606496978 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030641773 |
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| physical | 1 online resource (156 pages) illustrations |
| psigel | ZDB-30-PAD |
| publishDate | 2014 |
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| publisher | Business Expert Press |
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| series2 | Marketing strategy collection |
| spelling | Tanner, John F. Verfasser aut Dynamic customer strategy today's CRM John F. Tanner, Jr First edition New York, New York (222 East 46th Street, New York, NY 10017) Business Expert Press 2014 1 online resource (156 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Marketing strategy collection Part of: 2014 digital library Title from PDF title page (viewed on January 5, 2014) Marketers, merchandisers, and sales executives alike are struggling with Big Data--the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change Customer relations Management Erscheint auch als Druck-Ausgabe 9781606496961 |
| spellingShingle | Tanner, John F. Dynamic customer strategy today's CRM Customer relations Management |
| title | Dynamic customer strategy today's CRM |
| title_auth | Dynamic customer strategy today's CRM |
| title_exact_search | Dynamic customer strategy today's CRM |
| title_full | Dynamic customer strategy today's CRM John F. Tanner, Jr |
| title_fullStr | Dynamic customer strategy today's CRM John F. Tanner, Jr |
| title_full_unstemmed | Dynamic customer strategy today's CRM John F. Tanner, Jr |
| title_short | Dynamic customer strategy |
| title_sort | dynamic customer strategy today s crm |
| title_sub | today's CRM |
| topic | Customer relations Management |
| topic_facet | Customer relations Management |
| work_keys_str_mv | AT tannerjohnf dynamiccustomerstrategytodayscrm |