Communication in responsible business: strategies, concepts, and cases
Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017)
Business Expert Press
2012
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | Corporate communication collection
|
| Schlagworte: | |
| Zusammenfassung: | Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities |
| Beschreibung: | Part of: 2012 digital library Title from PDF t.p. (viewed on August 29, 2012) |
| Beschreibung: | 1 electronic text (185 p.) digital file |
| ISBN: | 9781606493250 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804178999366123520 |
|---|---|
| any_adam_object | |
| author | Conaway, Roger N. |
| author_facet | Conaway, Roger N. |
| author_role | aut |
| author_sort | Conaway, Roger N. |
| author_variant | r n c rn rnc |
| building | Verbundindex |
| bvnumber | BV045253314 |
| classification_rvk | QP 637 |
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| ctrlnum | (ZDB-30-PAD)EBC1000021 (ZDB-89-EBL)EBL1000021 (ZDB-38-EBR)ebr10594646 (OCoLC)808991409 (OCoLC)808991410 (DE-599)BVBBV045253314 |
| dewey-full | 658.45 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.45 |
| dewey-search | 658.45 |
| dewey-sort | 3658.45 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
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| isbn | 9781606493250 |
| language | English |
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| spelling | Conaway, Roger N. Verfasser aut Communication in responsible business strategies, concepts, and cases Roger N. Conaway and Oliver Laasch 1st ed [New York, N.Y.] (222 East 46th Street, New York, NY 10017) Business Expert Press 2012 1 electronic text (185 p.) digital file txt rdacontent c rdamedia cr rdacarrier Corporate communication collection Part of: 2012 digital library Title from PDF t.p. (viewed on August 29, 2012) Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities Business communication Social responsibility of business Unternehmen (DE-588)4061963-1 gnd rswk-swf Corporate Social Responsibility (DE-588)7697760-2 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Imagepolitik (DE-588)4343856-8 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Kommunikation (DE-588)4031883-7 s Imagepolitik (DE-588)4343856-8 s Corporate Social Responsibility (DE-588)7697760-2 s 1\p DE-604 Laasch, Oliver Sonstige oth Erscheint auch als Druck-Ausgabe 9781606493243 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Conaway, Roger N. Communication in responsible business strategies, concepts, and cases Business communication Social responsibility of business Unternehmen (DE-588)4061963-1 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd Kommunikation (DE-588)4031883-7 gnd Imagepolitik (DE-588)4343856-8 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)7697760-2 (DE-588)4031883-7 (DE-588)4343856-8 |
| title | Communication in responsible business strategies, concepts, and cases |
| title_auth | Communication in responsible business strategies, concepts, and cases |
| title_exact_search | Communication in responsible business strategies, concepts, and cases |
| title_full | Communication in responsible business strategies, concepts, and cases Roger N. Conaway and Oliver Laasch |
| title_fullStr | Communication in responsible business strategies, concepts, and cases Roger N. Conaway and Oliver Laasch |
| title_full_unstemmed | Communication in responsible business strategies, concepts, and cases Roger N. Conaway and Oliver Laasch |
| title_short | Communication in responsible business |
| title_sort | communication in responsible business strategies concepts and cases |
| title_sub | strategies, concepts, and cases |
| topic | Business communication Social responsibility of business Unternehmen (DE-588)4061963-1 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd Kommunikation (DE-588)4031883-7 gnd Imagepolitik (DE-588)4343856-8 gnd |
| topic_facet | Business communication Social responsibility of business Unternehmen Corporate Social Responsibility Kommunikation Imagepolitik |
| work_keys_str_mv | AT conawayrogern communicationinresponsiblebusinessstrategiesconceptsandcases AT laascholiver communicationinresponsiblebusinessstrategiesconceptsandcases |