Pricing segmentation and analytics:
Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017)
Business Expert Press
c2012
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | Marketing strategy collection
|
| Schlagworte: | |
| Zusammenfassung: | Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts |
| Beschreibung: | Title from PDF t.p. (viewed on January 25, 2012) |
| Beschreibung: | 1 electronic text (160 p.) digital file |
| ISBN: | 9781606492581 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV045252904 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 181026s2012 |||| o||u| ||||||eng d | ||
| 020 | |a 9781606492581 |c electronic bk. |9 978-1-60649-258-1 | ||
| 035 | |a (ZDB-30-PAD)EBC876650 | ||
| 035 | |a (ZDB-89-EBL)EBL876650 | ||
| 035 | |a (ZDB-38-EBR)ebr10528319 | ||
| 035 | |a (OCoLC)774870137 | ||
| 035 | |a (OCoLC)774870137 | ||
| 035 | |a (DE-599)BVBBV045252904 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.816 |2 23 | |
| 100 | 1 | |a Bodea, Tudor |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Pricing segmentation and analytics |c Tudor Bodea and Mark Ferguson |
| 250 | |a 1st ed | ||
| 264 | 1 | |a [New York, N.Y.] (222 East 46th Street, New York, NY 10017) |b Business Expert Press |c c2012 | |
| 300 | |a 1 electronic text (160 p.) |b digital file | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Marketing strategy collection | |
| 500 | |a Title from PDF t.p. (viewed on January 25, 2012) | ||
| 520 | |a Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts | ||
| 650 | 4 | |a Pricing | |
| 650 | 4 | |a Revenue management | |
| 650 | 4 | |a Market segmentation | |
| 650 | 0 | 7 | |a Marktsegmentierung |0 (DE-588)4037644-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Preispolitik |0 (DE-588)4047118-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Preispolitik |0 (DE-588)4047118-4 |D s |
| 689 | 0 | 1 | |a Marktsegmentierung |0 (DE-588)4037644-8 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Ferguson, Mark |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 9781606492574 |
| 912 | |a ZDB-30-PAD | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030640880 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804178998479028224 |
|---|---|
| any_adam_object | |
| author | Bodea, Tudor |
| author_facet | Bodea, Tudor |
| author_role | aut |
| author_sort | Bodea, Tudor |
| author_variant | t b tb |
| building | Verbundindex |
| bvnumber | BV045252904 |
| collection | ZDB-30-PAD |
| ctrlnum | (ZDB-30-PAD)EBC876650 (ZDB-89-EBL)EBL876650 (ZDB-38-EBR)ebr10528319 (OCoLC)774870137 (DE-599)BVBBV045252904 |
| dewey-full | 658.816 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.816 |
| dewey-search | 658.816 |
| dewey-sort | 3658.816 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02372nmm a2200493zc 4500</leader><controlfield tag="001">BV045252904</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">181026s2012 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781606492581</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-60649-258-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PAD)EBC876650</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL876650</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-38-EBR)ebr10528319</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)774870137</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)774870137</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045252904</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.816</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Bodea, Tudor</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Pricing segmentation and analytics</subfield><subfield code="c">Tudor Bodea and Mark Ferguson</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">[New York, N.Y.] (222 East 46th Street, New York, NY 10017)</subfield><subfield code="b">Business Expert Press</subfield><subfield code="c">c2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 electronic text (160 p.)</subfield><subfield code="b">digital file</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Marketing strategy collection</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Title from PDF t.p. (viewed on January 25, 2012)</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Pricing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Revenue management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Market segmentation</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktsegmentierung</subfield><subfield code="0">(DE-588)4037644-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Preispolitik</subfield><subfield code="0">(DE-588)4047118-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Preispolitik</subfield><subfield code="0">(DE-588)4047118-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marktsegmentierung</subfield><subfield code="0">(DE-588)4037644-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ferguson, Mark</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">9781606492574</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PAD</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030640880</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV045252904 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:12:53Z |
| institution | BVB |
| isbn | 9781606492581 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030640880 |
| oclc_num | 774870137 |
| open_access_boolean | |
| physical | 1 electronic text (160 p.) digital file |
| psigel | ZDB-30-PAD |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Business Expert Press |
| record_format | marc |
| series2 | Marketing strategy collection |
| spelling | Bodea, Tudor Verfasser aut Pricing segmentation and analytics Tudor Bodea and Mark Ferguson 1st ed [New York, N.Y.] (222 East 46th Street, New York, NY 10017) Business Expert Press c2012 1 electronic text (160 p.) digital file txt rdacontent c rdamedia cr rdacarrier Marketing strategy collection Title from PDF t.p. (viewed on January 25, 2012) Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts Pricing Revenue management Market segmentation Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Preispolitik (DE-588)4047118-4 gnd rswk-swf Preispolitik (DE-588)4047118-4 s Marktsegmentierung (DE-588)4037644-8 s 1\p DE-604 Ferguson, Mark Sonstige oth Erscheint auch als Druck-Ausgabe 9781606492574 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bodea, Tudor Pricing segmentation and analytics Pricing Revenue management Market segmentation Marktsegmentierung (DE-588)4037644-8 gnd Preispolitik (DE-588)4047118-4 gnd |
| subject_GND | (DE-588)4037644-8 (DE-588)4047118-4 |
| title | Pricing segmentation and analytics |
| title_auth | Pricing segmentation and analytics |
| title_exact_search | Pricing segmentation and analytics |
| title_full | Pricing segmentation and analytics Tudor Bodea and Mark Ferguson |
| title_fullStr | Pricing segmentation and analytics Tudor Bodea and Mark Ferguson |
| title_full_unstemmed | Pricing segmentation and analytics Tudor Bodea and Mark Ferguson |
| title_short | Pricing segmentation and analytics |
| title_sort | pricing segmentation and analytics |
| topic | Pricing Revenue management Market segmentation Marktsegmentierung (DE-588)4037644-8 gnd Preispolitik (DE-588)4047118-4 gnd |
| topic_facet | Pricing Revenue management Market segmentation Marktsegmentierung Preispolitik |
| work_keys_str_mv | AT bodeatudor pricingsegmentationandanalytics AT fergusonmark pricingsegmentationandanalytics |