Brand Hate: Navigating Consumer Negativity in the Digital World
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham
Palgrave Macmillan
2019
|
| Ausgabe: | 2nd edition |
| Schlagworte: | |
| Beschreibung: | ix, 199 Seiten Diagramme |
| ISBN: | 9783030003791 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV045248030 | ||
| 003 | DE-604 | ||
| 005 | 20181115 | ||
| 007 | t | ||
| 008 | 181024s2019 |||| |||| 00||| eng d | ||
| 020 | |a 9783030003791 |9 978-3-030-00379-1 | ||
| 035 | |a (OCoLC)1073157151 | ||
| 035 | |a (DE-599)BVBBV045248030 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-19 | ||
| 082 | 0 | |a 658.8342 |2 23 | |
| 100 | 1 | |a Kucuk, S. Umit |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Brand Hate |b Navigating Consumer Negativity in the Digital World |c by S. Umit Kucuk |
| 250 | |a 2nd edition | ||
| 264 | 1 | |a Cham |b Palgrave Macmillan |c 2019 | |
| 300 | |a ix, 199 Seiten |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Consumer Behavior | |
| 650 | 4 | |a Customer Relationship Management | |
| 650 | 4 | |a Corporate Communication/Public Relations | |
| 650 | 4 | |a Online Marketing/Social Media | |
| 650 | 4 | |a Media Management | |
| 650 | 4 | |a Emotion | |
| 650 | 4 | |a Motivation research (Marketing) | |
| 650 | 4 | |a Customer relations-Management | |
| 650 | 4 | |a Public relations | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Industrial management | |
| 650 | 4 | |a Emotions | |
| 650 | 0 | 7 | |a Social Media |0 (DE-588)4639271-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Psychologie |0 (DE-588)4047704-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Hass |0 (DE-588)4023606-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucher |0 (DE-588)4062632-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marke |0 (DE-588)4074577-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Animosität |0 (DE-588)4254908-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marke |0 (DE-588)4074577-6 |D s |
| 689 | 0 | 1 | |a Hass |0 (DE-588)4023606-7 |D s |
| 689 | 0 | 2 | |a Animosität |0 (DE-588)4254908-5 |D s |
| 689 | 0 | 3 | |a Verbraucher |0 (DE-588)4062632-5 |D s |
| 689 | 0 | 4 | |a Psychologie |0 (DE-588)4047704-6 |D s |
| 689 | 0 | 5 | |a Social Media |0 (DE-588)4639271-3 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-3-030-00380-7 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030636100 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804178989501120512 |
|---|---|
| any_adam_object | |
| author | Kucuk, S. Umit |
| author_facet | Kucuk, S. Umit |
| author_role | aut |
| author_sort | Kucuk, S. Umit |
| author_variant | s u k su suk |
| building | Verbundindex |
| bvnumber | BV045248030 |
| ctrlnum | (OCoLC)1073157151 (DE-599)BVBBV045248030 |
| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02097nam a2200601zc 4500</leader><controlfield tag="001">BV045248030</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20181115 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">181024s2019 |||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783030003791</subfield><subfield code="9">978-3-030-00379-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1073157151</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045248030</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-19</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8342</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kucuk, S. Umit</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Brand Hate</subfield><subfield code="b">Navigating Consumer Negativity in the Digital World</subfield><subfield code="c">by S. Umit Kucuk</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2nd edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cham</subfield><subfield code="b">Palgrave Macmillan</subfield><subfield code="c">2019</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">ix, 199 Seiten</subfield><subfield code="b">Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer Behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer Relationship Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Corporate Communication/Public Relations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Online Marketing/Social Media</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Media Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Emotion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Motivation research (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer relations-Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public relations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Industrial management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Emotions</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Social Media</subfield><subfield code="0">(DE-588)4639271-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Psychologie</subfield><subfield code="0">(DE-588)4047704-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Hass</subfield><subfield code="0">(DE-588)4023606-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucher</subfield><subfield code="0">(DE-588)4062632-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marke</subfield><subfield code="0">(DE-588)4074577-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Animosität</subfield><subfield code="0">(DE-588)4254908-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marke</subfield><subfield code="0">(DE-588)4074577-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Hass</subfield><subfield code="0">(DE-588)4023606-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Animosität</subfield><subfield code="0">(DE-588)4254908-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Verbraucher</subfield><subfield code="0">(DE-588)4062632-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="4"><subfield code="a">Psychologie</subfield><subfield code="0">(DE-588)4047704-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="5"><subfield code="a">Social Media</subfield><subfield code="0">(DE-588)4639271-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-3-030-00380-7</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030636100</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV045248030 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:12:44Z |
| institution | BVB |
| isbn | 9783030003791 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030636100 |
| oclc_num | 1073157151 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM |
| owner_facet | DE-19 DE-BY-UBM |
| physical | ix, 199 Seiten Diagramme |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Kucuk, S. Umit Verfasser aut Brand Hate Navigating Consumer Negativity in the Digital World by S. Umit Kucuk 2nd edition Cham Palgrave Macmillan 2019 ix, 199 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Consumer Behavior Customer Relationship Management Corporate Communication/Public Relations Online Marketing/Social Media Media Management Emotion Motivation research (Marketing) Customer relations-Management Public relations Internet marketing Industrial management Emotions Social Media (DE-588)4639271-3 gnd rswk-swf Psychologie (DE-588)4047704-6 gnd rswk-swf Hass (DE-588)4023606-7 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Animosität (DE-588)4254908-5 gnd rswk-swf Marke (DE-588)4074577-6 s Hass (DE-588)4023606-7 s Animosität (DE-588)4254908-5 s Verbraucher (DE-588)4062632-5 s Psychologie (DE-588)4047704-6 s Social Media (DE-588)4639271-3 s 1\p DE-604 Erscheint auch als Online-Ausgabe 978-3-030-00380-7 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kucuk, S. Umit Brand Hate Navigating Consumer Negativity in the Digital World Consumer Behavior Customer Relationship Management Corporate Communication/Public Relations Online Marketing/Social Media Media Management Emotion Motivation research (Marketing) Customer relations-Management Public relations Internet marketing Industrial management Emotions Social Media (DE-588)4639271-3 gnd Psychologie (DE-588)4047704-6 gnd Hass (DE-588)4023606-7 gnd Verbraucher (DE-588)4062632-5 gnd Marke (DE-588)4074577-6 gnd Animosität (DE-588)4254908-5 gnd |
| subject_GND | (DE-588)4639271-3 (DE-588)4047704-6 (DE-588)4023606-7 (DE-588)4062632-5 (DE-588)4074577-6 (DE-588)4254908-5 |
| title | Brand Hate Navigating Consumer Negativity in the Digital World |
| title_auth | Brand Hate Navigating Consumer Negativity in the Digital World |
| title_exact_search | Brand Hate Navigating Consumer Negativity in the Digital World |
| title_full | Brand Hate Navigating Consumer Negativity in the Digital World by S. Umit Kucuk |
| title_fullStr | Brand Hate Navigating Consumer Negativity in the Digital World by S. Umit Kucuk |
| title_full_unstemmed | Brand Hate Navigating Consumer Negativity in the Digital World by S. Umit Kucuk |
| title_short | Brand Hate |
| title_sort | brand hate navigating consumer negativity in the digital world |
| title_sub | Navigating Consumer Negativity in the Digital World |
| topic | Consumer Behavior Customer Relationship Management Corporate Communication/Public Relations Online Marketing/Social Media Media Management Emotion Motivation research (Marketing) Customer relations-Management Public relations Internet marketing Industrial management Emotions Social Media (DE-588)4639271-3 gnd Psychologie (DE-588)4047704-6 gnd Hass (DE-588)4023606-7 gnd Verbraucher (DE-588)4062632-5 gnd Marke (DE-588)4074577-6 gnd Animosität (DE-588)4254908-5 gnd |
| topic_facet | Consumer Behavior Customer Relationship Management Corporate Communication/Public Relations Online Marketing/Social Media Media Management Emotion Motivation research (Marketing) Customer relations-Management Public relations Internet marketing Industrial management Emotions Social Media Psychologie Hass Verbraucher Marke Animosität |
| work_keys_str_mv | AT kucuksumit brandhatenavigatingconsumernegativityinthedigitalworld |