The new rules of green marketing: strategies, tools, and inspiration for sustainable branding
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Sheffield, UK
Greenleaf Publishing
[2011]
San Francisco Brett-Koehler Publishers, Inc. |
| Schriftenreihe: | A BK Business book
|
| Schlagworte: | |
| Online-Zugang: | FHN01 FUBA1 Volltext |
| Beschreibung: | 1 Online-Ressource (xx, 252 Seiten) Diagramme |
| ISBN: | 9781907643323 |
Internformat
MARC
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| 100 | 1 | |a Ottman, Jacquelyn A. |e Verfasser |0 (DE-588)1158273584 |4 aut | |
| 245 | 1 | 0 | |a The new rules of green marketing |b strategies, tools, and inspiration for sustainable branding |c Jacquelyn A. Ottman |
| 264 | 1 | |a Sheffield, UK |b Greenleaf Publishing |c [2011] | |
| 264 | 1 | |a San Francisco |b Brett-Koehler Publishers, Inc. | |
| 264 | 4 | |c © 2011 | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Ottman, Jacquelyn A. |
| author_GND | (DE-588)1158273584 |
| author_facet | Ottman, Jacquelyn A. |
| author_role | aut |
| author_sort | Ottman, Jacquelyn A. |
| author_variant | j a o ja jao |
| building | Verbundindex |
| bvnumber | BV045245583 |
| classification_rvk | QP 600 AR 28300 |
| classification_tum | UMW 031f |
| collection | ZDB-7-GOL ZDB-030-PQE |
| ctrlnum | (OCoLC)1057785137 (DE-599)BVBBV045245583 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften Umwelt |
| format | Electronic eBook |
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| id | DE-604.BV045245583 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:12:40Z |
| institution | BVB |
| isbn | 9781907643323 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030633695 |
| oclc_num | 1057785137 |
| open_access_boolean | |
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| owner_facet | DE-188 DE-92 |
| physical | 1 Online-Ressource (xx, 252 Seiten) Diagramme |
| psigel | ZDB-7-GOL ZDB-030-PQE ZDB-30-PQE |
| publishDate | 2011 |
| publishDateSearch | 2011 |
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| publisher | Greenleaf Publishing Brett-Koehler Publishers, Inc. |
| record_format | marc |
| series2 | A BK Business book |
| spelling | Ottman, Jacquelyn A. Verfasser (DE-588)1158273584 aut The new rules of green marketing strategies, tools, and inspiration for sustainable branding Jacquelyn A. Ottman Sheffield, UK Greenleaf Publishing [2011] San Francisco Brett-Koehler Publishers, Inc. © 2011 1 Online-Ressource (xx, 252 Seiten) Diagramme txt rdacontent c rdamedia cr rdacarrier A BK Business book Werbung (DE-588)4065541-6 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Umweltbezogenes Management (DE-588)4201709-9 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 s Produktinnovation (DE-588)4047346-6 s Werbung (DE-588)4065541-6 s Umweltbezogenes Management (DE-588)4201709-9 s DE-604 Erscheint auch als Druck-Ausgabe 978-1-60509-866-1 Erscheint auch als Druck-Ausgabe 978-1-906093-44-0 http://gsegol.publisher.ingentaconnect.com/content/glbj/35kqp8 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Ottman, Jacquelyn A. The new rules of green marketing strategies, tools, and inspiration for sustainable branding Werbung (DE-588)4065541-6 gnd Produktinnovation (DE-588)4047346-6 gnd Umweltbezogenes Management (DE-588)4201709-9 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4047346-6 (DE-588)4201709-9 (DE-588)4120697-6 |
| title | The new rules of green marketing strategies, tools, and inspiration for sustainable branding |
| title_auth | The new rules of green marketing strategies, tools, and inspiration for sustainable branding |
| title_exact_search | The new rules of green marketing strategies, tools, and inspiration for sustainable branding |
| title_full | The new rules of green marketing strategies, tools, and inspiration for sustainable branding Jacquelyn A. Ottman |
| title_fullStr | The new rules of green marketing strategies, tools, and inspiration for sustainable branding Jacquelyn A. Ottman |
| title_full_unstemmed | The new rules of green marketing strategies, tools, and inspiration for sustainable branding Jacquelyn A. Ottman |
| title_short | The new rules of green marketing |
| title_sort | the new rules of green marketing strategies tools and inspiration for sustainable branding |
| title_sub | strategies, tools, and inspiration for sustainable branding |
| topic | Werbung (DE-588)4065541-6 gnd Produktinnovation (DE-588)4047346-6 gnd Umweltbezogenes Management (DE-588)4201709-9 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Werbung Produktinnovation Umweltbezogenes Management Marketingstrategie |
| url | http://gsegol.publisher.ingentaconnect.com/content/glbj/35kqp8 |
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