Brand Hate: Navigating Consumer Negativity in the Digital World
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Palgrave Macmillan
[2019]
|
| Ausgabe: | 2nd edition |
| Schlagworte: | |
| Online-Zugang: | BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBR01 UBT01 UBW01 UBY01 UEI01 UPA01 URL des Erstveröffentlichers |
| Beschreibung: | 1 Online-Ressource (IX, 199 Seiten) |
| ISBN: | 9783030003807 |
| DOI: | 10.1007/978-3-030-00380-7 |
Internformat
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 704950 |
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| _version_ | 1806185304862752768 |
| any_adam_object | |
| author | Kucuk, S. Umit |
| author_GND | (DE-588)1206138564 |
| author_facet | Kucuk, S. Umit |
| author_role | aut |
| author_sort | Kucuk, S. Umit |
| author_variant | s u k su suk |
| building | Verbundindex |
| bvnumber | BV045240356 |
| classification_rvk | QP 624 |
| classification_tum | WIR 000 |
| collection | ZDB-2-BUM |
| ctrlnum | (ZDB-2-BUM)9783030003807 (OCoLC)1057679412 (DE-599)BVBBV045240356 |
| dewey-full | 658.8342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8342 |
| dewey-search | 658.8342 |
| dewey-sort | 3658.8342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-030-00380-7 |
| edition | 2nd edition |
| format | Electronic eBook |
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| id | DE-604.BV045240356 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T13:42:15Z |
| institution | BVB |
| isbn | 9783030003807 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030628586 |
| oclc_num | 1057679412 |
| open_access_boolean | |
| owner | DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR |
| owner_facet | DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR |
| physical | 1 Online-Ressource (IX, 199 Seiten) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2019 |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spellingShingle | Kucuk, S. Umit Brand Hate Navigating Consumer Negativity in the Digital World Consumer Behavior Customer Relationship Management Corporate Communication/Public Relations Online Marketing/Social Media Media Management Emotion Motivation research (Marketing) Customer relations-Management Public relations Internet marketing Industrial management Emotions Social Media (DE-588)4639271-3 gnd Verbraucher (DE-588)4062632-5 gnd Animosität (DE-588)4254908-5 gnd Psychologie (DE-588)4047704-6 gnd Hass (DE-588)4023606-7 gnd Marke (DE-588)4074577-6 gnd |
| subject_GND | (DE-588)4639271-3 (DE-588)4062632-5 (DE-588)4254908-5 (DE-588)4047704-6 (DE-588)4023606-7 (DE-588)4074577-6 |
| title | Brand Hate Navigating Consumer Negativity in the Digital World |
| title_auth | Brand Hate Navigating Consumer Negativity in the Digital World |
| title_exact_search | Brand Hate Navigating Consumer Negativity in the Digital World |
| title_full | Brand Hate Navigating Consumer Negativity in the Digital World S. Umit Kucuk |
| title_fullStr | Brand Hate Navigating Consumer Negativity in the Digital World S. Umit Kucuk |
| title_full_unstemmed | Brand Hate Navigating Consumer Negativity in the Digital World S. Umit Kucuk |
| title_short | Brand Hate |
| title_sort | brand hate navigating consumer negativity in the digital world |
| title_sub | Navigating Consumer Negativity in the Digital World |
| topic | Consumer Behavior Customer Relationship Management Corporate Communication/Public Relations Online Marketing/Social Media Media Management Emotion Motivation research (Marketing) Customer relations-Management Public relations Internet marketing Industrial management Emotions Social Media (DE-588)4639271-3 gnd Verbraucher (DE-588)4062632-5 gnd Animosität (DE-588)4254908-5 gnd Psychologie (DE-588)4047704-6 gnd Hass (DE-588)4023606-7 gnd Marke (DE-588)4074577-6 gnd |
| topic_facet | Consumer Behavior Customer Relationship Management Corporate Communication/Public Relations Online Marketing/Social Media Media Management Emotion Motivation research (Marketing) Customer relations-Management Public relations Internet marketing Industrial management Emotions Social Media Verbraucher Animosität Psychologie Hass Marke |
| url | https://doi.org/10.1007/978-3-030-00380-7 |
| work_keys_str_mv | AT kucuksumit brandhatenavigatingconsumernegativityinthedigitalworld |