A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Berlin
Springer
[2019]
|
| Edition: | Third edition |
| Series: | Springer Texts in Business and Economics
|
| Subjects: | |
| Online Access: | BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBR01 UBT01 UBW01 UBY01 UEI01 UPA01 Volltext |
| Physical Description: | 1 Online-Ressource (XVII, 396 Seiten) 178 Illustrationen, 109 Illustrationen (farbig) |
| ISBN: | 9783662567074 |
| DOI: | 10.1007/978-3-662-56707-4 |
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| author | Sarstedt, Marko 1979- Mooi, Erik A. |
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| author_role | aut aut |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
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| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-662-56707-4 |
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| id | DE-604.BV045239800 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:56:45Z |
| institution | BVB |
| isbn | 9783662567074 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030628030 |
| oclc_num | 1057688165 |
| open_access_boolean | |
| owner | DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR |
| owner_facet | DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR |
| physical | 1 Online-Ressource (XVII, 396 Seiten) 178 Illustrationen, 109 Illustrationen (farbig) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2019 |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Springer |
| record_format | marc |
| series2 | Springer Texts in Business and Economics |
| spellingShingle | Sarstedt, Marko 1979- Mooi, Erik A. A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics Marketing Management Statistics for Business/Economics/Mathematical Finance/Insurance Statistics SPSS (DE-588)4056588-9 gnd Statistik (DE-588)4056995-0 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4056588-9 (DE-588)4056995-0 (DE-588)4037630-8 |
| title | A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics |
| title_auth | A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics |
| title_exact_search | A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics |
| title_full | A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics Marko Sarstedt, Erik Mooi |
| title_fullStr | A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics Marko Sarstedt, Erik Mooi |
| title_full_unstemmed | A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics Marko Sarstedt, Erik Mooi |
| title_short | A Concise Guide to Market Research |
| title_sort | a concise guide to market research the process data and methods using ibm spss statistics |
| title_sub | The Process, Data, and Methods Using IBM SPSS Statistics |
| topic | Marketing Management Statistics for Business/Economics/Mathematical Finance/Insurance Statistics SPSS (DE-588)4056588-9 gnd Statistik (DE-588)4056995-0 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Marketing Management Statistics for Business/Economics/Mathematical Finance/Insurance Statistics SPSS Statistik Marktforschung |
| url | https://doi.org/10.1007/978-3-662-56707-4 |
| work_keys_str_mv | AT sarstedtmarko aconciseguidetomarketresearchtheprocessdataandmethodsusingibmspssstatistics AT mooierika aconciseguidetomarketresearchtheprocessdataandmethodsusingibmspssstatistics |