Persuasion in public discourse: cognitive and functional perspectives
"This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives...
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
John Benjamins Publishing Company
[2018]
|
| Schriftenreihe: | Discourse approaches to politics, society and culture
volume 79 |
| Schlagworte: | |
| Online-Zugang: | DE-521 URL des Erstveröffentlichers Inhaltsverzeichnis |
| Zusammenfassung: | "This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, the intended readership includes cognitive musicologists, semioticians, historical linguists or scholars of neighbouring disciplines"... |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (vi, 334 Seiten) |
| ISBN: | 9789027263599 9027263590 |
| DOI: | 10.1075/dapsac.79 |
Internformat
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| 245 | 1 | 0 | |a Persuasion in public discourse |b cognitive and functional perspectives |c edited by Jana Pelclová, Wei-lun Lu |
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| 490 | 1 | |a Discourse approaches to politics, society and culture |v volume 79 | |
| 500 | |a Includes bibliographical references and index | ||
| 505 | 8 | |a Patterns of persuasion in Hungarian medical discourse domain from the 16th and 17th centuries / Agnes Kuna -- Construction of the speaker's persuasive image in public discourse : classical rhetoric revisited / Janja Žmavc -- Metaphor as a (de- )legitimizing strategy in leadership discourse: the language of crisis in Winston Churchill's Cold War speeches / Jan Sebera and Wei-lun Lu -- Fictionalizing scenarios in political discourse : Catalan self-determination / Gonzalo Calle Rosingana -- "The end is near" : negative attitude and fear in political discourse / Francisco O.D. Veloso and Dezheng Feng -- Reframing as a persuasive device in public speech : beyond globalized biodiversity / Anna Franca Plastina -- Dissuasion by characterization : the "poisoning" of an heroic analogy in Russian public discourse / Ludmilla A' Beckett -- Saving face online : institutional responses to negative customer reviews on TripAdvisor / Christopher Hopkinson -- Constructing the ideal organization : metaphor in higher education brand communication / Carl Jon Way Ng -- Persuasion in academic discourse : cross-cultural variation in Anglophone and Czech academic book reviews / Olga Dontcheva-Navrátilová -- Promotional strategies in academic writing : statements of contribution in Spanish and ELF research articles / Pilar Mur-Dueñas -- Iconicity in independent noun phrases in print advertising : a multimodal perspective / Jana Pelclová -- Persuasion in musical multimedia : a conceptual blending theory approach / Mihailo Antović | |
| 520 | |a "This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, the intended readership includes cognitive musicologists, semioticians, historical linguists or scholars of neighbouring disciplines"... | ||
| 650 | 4 | |a Persuasion (Rhetoric) | |
| 650 | 4 | |a Discourse analysis | |
| 700 | 1 | |a Pelclová, Jana |4 edt | |
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| 830 | 0 | |a Discourse approaches to politics, society and culture |v volume 79 |w (DE-604)BV042048342 |9 79 | |
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Datensatz im Suchindex
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| adam_text | |
| any_adam_object | 1 |
| author2 | Pelclová, Jana |
| author2_role | edt |
| author2_variant | j p jp |
| author_facet | Pelclová, Jana |
| building | Verbundindex |
| bvnumber | BV045237103 |
| callnumber-first | P - Language and Literature |
| callnumber-label | P301 |
| callnumber-raw | P301.5.P47 |
| callnumber-search | P301.5.P47 |
| callnumber-sort | P 3301.5 P47 |
| callnumber-subject | P - Philology and Linguistics |
| classification_rvk | ET 785 |
| collection | ZDB-129-JBE ZDB-4-EOAC |
| contents | Patterns of persuasion in Hungarian medical discourse domain from the 16th and 17th centuries / Agnes Kuna -- Construction of the speaker's persuasive image in public discourse : classical rhetoric revisited / Janja Žmavc -- Metaphor as a (de- )legitimizing strategy in leadership discourse: the language of crisis in Winston Churchill's Cold War speeches / Jan Sebera and Wei-lun Lu -- Fictionalizing scenarios in political discourse : Catalan self-determination / Gonzalo Calle Rosingana -- "The end is near" : negative attitude and fear in political discourse / Francisco O.D. Veloso and Dezheng Feng -- Reframing as a persuasive device in public speech : beyond globalized biodiversity / Anna Franca Plastina -- Dissuasion by characterization : the "poisoning" of an heroic analogy in Russian public discourse / Ludmilla A' Beckett -- Saving face online : institutional responses to negative customer reviews on TripAdvisor / Christopher Hopkinson -- Constructing the ideal organization : metaphor in higher education brand communication / Carl Jon Way Ng -- Persuasion in academic discourse : cross-cultural variation in Anglophone and Czech academic book reviews / Olga Dontcheva-Navrátilová -- Promotional strategies in academic writing : statements of contribution in Spanish and ELF research articles / Pilar Mur-Dueñas -- Iconicity in independent noun phrases in print advertising : a multimodal perspective / Jana Pelclová -- Persuasion in musical multimedia : a conceptual blending theory approach / Mihailo Antović |
| ctrlnum | (OCoLC)1061548526 (DE-599)BVBBV045237103 |
| dewey-full | 808 |
| dewey-hundreds | 800 - Literature (Belles-lettres) and rhetoric |
| dewey-ones | 808 - Rhetoric & collections of literature |
| dewey-raw | 808 |
| dewey-search | 808 |
| dewey-sort | 3808 |
| dewey-tens | 800 - Literature (Belles-lettres) and rhetoric |
| discipline | Sprachwissenschaft Literaturwissenschaft |
| doi_str_mv | 10.1075/dapsac.79 |
| format | Electronic eBook |
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| id | DE-604.BV045237103 |
| illustrated | Not Illustrated |
| indexdate | 2024-10-10T10:00:46Z |
| institution | BVB |
| isbn | 9789027263599 9027263590 |
| language | English |
| lccn | 018041682 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030625377 |
| oclc_num | 1061548526 |
| open_access_boolean | |
| owner | DE-521 DE-355 DE-BY-UBR |
| owner_facet | DE-521 DE-355 DE-BY-UBR |
| physical | 1 Online-Ressource (vi, 334 Seiten) |
| psigel | ZDB-129-JBE ZDB-4-EOAC ZDB-129-JBE EUV_EK_JOB |
| publishDate | 2018 |
| publishDateSearch | 2018 |
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| publisher | John Benjamins Publishing Company |
| record_format | marc |
| series | Discourse approaches to politics, society and culture |
| series2 | Discourse approaches to politics, society and culture |
| spelling | Persuasion in public discourse cognitive and functional perspectives edited by Jana Pelclová, Wei-lun Lu Amsterdam John Benjamins Publishing Company [2018] © 2018 1 Online-Ressource (vi, 334 Seiten) txt rdacontent c rdamedia cr rdacarrier Discourse approaches to politics, society and culture volume 79 Includes bibliographical references and index Patterns of persuasion in Hungarian medical discourse domain from the 16th and 17th centuries / Agnes Kuna -- Construction of the speaker's persuasive image in public discourse : classical rhetoric revisited / Janja Žmavc -- Metaphor as a (de- )legitimizing strategy in leadership discourse: the language of crisis in Winston Churchill's Cold War speeches / Jan Sebera and Wei-lun Lu -- Fictionalizing scenarios in political discourse : Catalan self-determination / Gonzalo Calle Rosingana -- "The end is near" : negative attitude and fear in political discourse / Francisco O.D. Veloso and Dezheng Feng -- Reframing as a persuasive device in public speech : beyond globalized biodiversity / Anna Franca Plastina -- Dissuasion by characterization : the "poisoning" of an heroic analogy in Russian public discourse / Ludmilla A' Beckett -- Saving face online : institutional responses to negative customer reviews on TripAdvisor / Christopher Hopkinson -- Constructing the ideal organization : metaphor in higher education brand communication / Carl Jon Way Ng -- Persuasion in academic discourse : cross-cultural variation in Anglophone and Czech academic book reviews / Olga Dontcheva-Navrátilová -- Promotional strategies in academic writing : statements of contribution in Spanish and ELF research articles / Pilar Mur-Dueñas -- Iconicity in independent noun phrases in print advertising : a multimodal perspective / Jana Pelclová -- Persuasion in musical multimedia : a conceptual blending theory approach / Mihailo Antović "This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, the intended readership includes cognitive musicologists, semioticians, historical linguists or scholars of neighbouring disciplines"... Persuasion (Rhetoric) Discourse analysis Pelclová, Jana edt Erscheint auch als Druck-Ausgabe 978-90-272-0138-6 Discourse approaches to politics, society and culture volume 79 (DE-604)BV042048342 79 https://doi.org/10.1075/dapsac.79 Verlag URL des Erstveröffentlichers LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030625377&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Persuasion in public discourse cognitive and functional perspectives Discourse approaches to politics, society and culture Persuasion (Rhetoric) Discourse analysis Patterns of persuasion in Hungarian medical discourse domain from the 16th and 17th centuries / Agnes Kuna -- Construction of the speaker's persuasive image in public discourse : classical rhetoric revisited / Janja Žmavc -- Metaphor as a (de- )legitimizing strategy in leadership discourse: the language of crisis in Winston Churchill's Cold War speeches / Jan Sebera and Wei-lun Lu -- Fictionalizing scenarios in political discourse : Catalan self-determination / Gonzalo Calle Rosingana -- "The end is near" : negative attitude and fear in political discourse / Francisco O.D. Veloso and Dezheng Feng -- Reframing as a persuasive device in public speech : beyond globalized biodiversity / Anna Franca Plastina -- Dissuasion by characterization : the "poisoning" of an heroic analogy in Russian public discourse / Ludmilla A' Beckett -- Saving face online : institutional responses to negative customer reviews on TripAdvisor / Christopher Hopkinson -- Constructing the ideal organization : metaphor in higher education brand communication / Carl Jon Way Ng -- Persuasion in academic discourse : cross-cultural variation in Anglophone and Czech academic book reviews / Olga Dontcheva-Navrátilová -- Promotional strategies in academic writing : statements of contribution in Spanish and ELF research articles / Pilar Mur-Dueñas -- Iconicity in independent noun phrases in print advertising : a multimodal perspective / Jana Pelclová -- Persuasion in musical multimedia : a conceptual blending theory approach / Mihailo Antović |
| title | Persuasion in public discourse cognitive and functional perspectives |
| title_auth | Persuasion in public discourse cognitive and functional perspectives |
| title_exact_search | Persuasion in public discourse cognitive and functional perspectives |
| title_full | Persuasion in public discourse cognitive and functional perspectives edited by Jana Pelclová, Wei-lun Lu |
| title_fullStr | Persuasion in public discourse cognitive and functional perspectives edited by Jana Pelclová, Wei-lun Lu |
| title_full_unstemmed | Persuasion in public discourse cognitive and functional perspectives edited by Jana Pelclová, Wei-lun Lu |
| title_short | Persuasion in public discourse |
| title_sort | persuasion in public discourse cognitive and functional perspectives |
| title_sub | cognitive and functional perspectives |
| topic | Persuasion (Rhetoric) Discourse analysis |
| topic_facet | Persuasion (Rhetoric) Discourse analysis |
| url | https://doi.org/10.1075/dapsac.79 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030625377&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV042048342 |
| work_keys_str_mv | AT pelclovajana persuasioninpublicdiscoursecognitiveandfunctionalperspectives |