Branded entertainment and cinema: the marketisation of Italian film
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2020
|
| Schriftenreihe: | Routledge critical advertising studies
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | vi, 109 Seiten Diagramm |
| ISBN: | 9780815348528 |
Internformat
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Datensatz im Suchindex
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Contents Acknowledgements Introduction 1 Gold, plastic, and lead: Italy between the 1950s and the 1970s 1.1 Made in Italy: The manufacture ofItalianness 9 1.2 Italy and the American-style economic boom 13 1.3 Italian television in the monopoly era 18 1.4 Italy and the golden age of cinema 24 Notes 32 2 The normalisation of anomaly: Italy between the 1980s and the 2000s 2.1 Media, advertising, and politics: the years of convergence 34 2.2 Politics as marketing, marketing politics 37 2.3 It’s not (only) RAI: the Italian television duopoly 44 2.4 Italian cinema between advertising, television, and the state 52 Notes 60 3 The imperfect marketisation: Italian advertising and cinema in the 2000s 3.1 (Branded) content is king 62 3.2 Millennium bugs: Brands andfilms in times of disruptions 63
Contents 3.3 Levelling thefield? A new policy frameworkfor brands andfilms 65 3.4 The Italian market for brands andfilms 71 3.5 Who serves whom? The creative impact of brands in films 77 Notes 84 Conclusions A friendly separation 88 The American way 89 Advertising: What’s in a name? 90 Notes 92 References Index |
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| geographic_facet | Italien |
| id | DE-604.BV045231913 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-02T21:06:43Z |
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| isbn | 9780815348528 |
| language | English |
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| physical | vi, 109 Seiten Diagramm |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge critical advertising studies |
| spelling | Dagnino, Gloria ca. 20./21. Jh. Verfasser (DE-588)1202610161 aut Branded entertainment and cinema the marketisation of Italian film Gloria Dagnino London ; New York Routledge 2020 vi, 109 Seiten Diagramm txt rdacontent n rdamedia nc rdacarrier Routledge critical advertising studies Geschichte 1950-2010 gnd rswk-swf Film (DE-588)4017102-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Italien (DE-588)4027833-5 gnd rswk-swf Italien (DE-588)4027833-5 g Film (DE-588)4017102-4 s Werbung (DE-588)4065541-6 s Geschichte 1950-2010 z DE-604 Erscheint auch als Online-Ausgabe 978-1-351-16684-3 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030620280&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Dagnino, Gloria ca. 20./21. Jh Branded entertainment and cinema the marketisation of Italian film Film (DE-588)4017102-4 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4017102-4 (DE-588)4065541-6 (DE-588)4027833-5 |
| title | Branded entertainment and cinema the marketisation of Italian film |
| title_auth | Branded entertainment and cinema the marketisation of Italian film |
| title_exact_search | Branded entertainment and cinema the marketisation of Italian film |
| title_full | Branded entertainment and cinema the marketisation of Italian film Gloria Dagnino |
| title_fullStr | Branded entertainment and cinema the marketisation of Italian film Gloria Dagnino |
| title_full_unstemmed | Branded entertainment and cinema the marketisation of Italian film Gloria Dagnino |
| title_short | Branded entertainment and cinema |
| title_sort | branded entertainment and cinema the marketisation of italian film |
| title_sub | the marketisation of Italian film |
| topic | Film (DE-588)4017102-4 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Film Werbung Italien |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030620280&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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