The patent medicines industry in Georgian England: constructing the market by the potency of print
In this book, the ownership, distribution and sale of patent medicines across Georgian England are explored for the first time, transforming our understanding of healthcare provision and the use of the printed word in that era. Patent medicines constituted a national industry which was largely popul...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham, Switzerland
Palgrave Macmillan
[2018]
|
| Schriftenreihe: | Medicine and biomedical sciences in modern history
|
| Schlagworte: | |
| Zusammenfassung: | In this book, the ownership, distribution and sale of patent medicines across Georgian England are explored for the first time, transforming our understanding of healthcare provision and the use of the printed word in that era. Patent medicines constituted a national industry which was largely popular, reputable and stable, not the visible manifestation of dishonest quackery as described later by doctors and many historians. Much of the distribution, promotion and sale of patent medicines was centrally controlled with directed advertising, specialisation, fixed prices and national procedures, and for the first time we can see the detailed working of a national market for a class of Georgian consumer goods. Furthermore, contemporaries were aware that changes in the consumer imagination increased the benefits of patent medicines above the effects of their pharmaceutical components. As the imagination was altered by the printed word, print can be considered as an essential ingredient of patent medicines. This book will challenge the assumptions of all those interested in the medical, business or print history of the period |
| Beschreibung: | xvi, 320 Seiten Illustrationen 22 cm |
| ISBN: | 9783319697772 3319697773 |
Internformat
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Datensatz im Suchindex
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| id | DE-604.BV045223534 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:12:01Z |
| institution | BVB |
| isbn | 9783319697772 3319697773 |
| language | English |
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| owner | DE-M382 |
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| physical | xvi, 320 Seiten Illustrationen 22 cm |
| publishDate | 2018 |
| publishDateSearch | 2018 |
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| publisher | Palgrave Macmillan |
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| series2 | Medicine and biomedical sciences in modern history |
| spelling | Mackintosh, Alan Verfasser (DE-588)115104962X aut The patent medicines industry in Georgian England constructing the market by the potency of print Alan Mackintosh Cham, Switzerland Palgrave Macmillan [2018] xvi, 320 Seiten Illustrationen 22 cm txt rdacontent n rdamedia nc rdacarrier Medicine and biomedical sciences in modern history In this book, the ownership, distribution and sale of patent medicines across Georgian England are explored for the first time, transforming our understanding of healthcare provision and the use of the printed word in that era. Patent medicines constituted a national industry which was largely popular, reputable and stable, not the visible manifestation of dishonest quackery as described later by doctors and many historians. Much of the distribution, promotion and sale of patent medicines was centrally controlled with directed advertising, specialisation, fixed prices and national procedures, and for the first time we can see the detailed working of a national market for a class of Georgian consumer goods. Furthermore, contemporaries were aware that changes in the consumer imagination increased the benefits of patent medicines above the effects of their pharmaceutical components. As the imagination was altered by the printed word, print can be considered as an essential ingredient of patent medicines. This book will challenge the assumptions of all those interested in the medical, business or print history of the period Geschichte 1700-1800 gnd rswk-swf Patent (DE-588)4044874-5 gnd rswk-swf Arzneimittel (DE-588)4003115-9 gnd rswk-swf Großbritannien (DE-588)4022153-2 gnd rswk-swf Nonprescription Drugs / history Advertising as Topic / history History, 18th Century History, 19th Century England Patent medicines / England / History / 18th century Patent medicines / England / History / 19th century Patent medicines 1700-1899 History Großbritannien (DE-588)4022153-2 g Arzneimittel (DE-588)4003115-9 s Patent (DE-588)4044874-5 s Geschichte 1700-1800 z DE-604 Erscheint auch als Online-Ausgabe 978-3-319-69778-9 |
| spellingShingle | Mackintosh, Alan The patent medicines industry in Georgian England constructing the market by the potency of print Patent (DE-588)4044874-5 gnd Arzneimittel (DE-588)4003115-9 gnd |
| subject_GND | (DE-588)4044874-5 (DE-588)4003115-9 (DE-588)4022153-2 |
| title | The patent medicines industry in Georgian England constructing the market by the potency of print |
| title_auth | The patent medicines industry in Georgian England constructing the market by the potency of print |
| title_exact_search | The patent medicines industry in Georgian England constructing the market by the potency of print |
| title_full | The patent medicines industry in Georgian England constructing the market by the potency of print Alan Mackintosh |
| title_fullStr | The patent medicines industry in Georgian England constructing the market by the potency of print Alan Mackintosh |
| title_full_unstemmed | The patent medicines industry in Georgian England constructing the market by the potency of print Alan Mackintosh |
| title_short | The patent medicines industry in Georgian England |
| title_sort | the patent medicines industry in georgian england constructing the market by the potency of print |
| title_sub | constructing the market by the potency of print |
| topic | Patent (DE-588)4044874-5 gnd Arzneimittel (DE-588)4003115-9 gnd |
| topic_facet | Patent Arzneimittel Großbritannien |
| work_keys_str_mv | AT mackintoshalan thepatentmedicinesindustryingeorgianenglandconstructingthemarketbythepotencyofprint |