Digital life on Instagram: new social communication of photography
Gespeichert in:
1. Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Bingley, United Kingdom
Emerald Publishing
2018
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Ausgabe: | First edition |
Schriftenreihe: | Digital activism and society
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Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis Klappentext |
Beschreibung: | xvi, 216 Seiten Illustrationen, Portraits |
ISBN: | 9781787564985 |
Internformat
MARC
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Datensatz im Suchindex
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adam_text | CONTENTS List of figures About the Author 1. New Approaches to Digital. Photography and Online Photosharing 1.1. Media Theories towards New Visual Practices 1.2. Semiotics and Theories of the Image 1.3. New Research Methods in Internet Research 1.3.1. A Netnographic Approach for Qualitative Research 1.3.2. (Embedded) Multiple-case Study 1.3.3. Computer-mediated Interviewing Technique 1.3.4. Visual Data Collection 1.3.5. Qualitative Content Analysis 1.3.6. Ethical Considerations 1.4. Theorising New Mobile Visualities The Practice of Online Photosharing 2.1. The Evolution of Photosharing 2.2. Photosharing on Instagram: Motivations, Organisation and New Practices 2.2.1. Motivations: Why Users Share How They Share 2.2.2. Organisation: InstaSharing Is Not That Instant 2.2.3. New Practices: How Instagram Transformed Photosharing XV xvii 1 9 16 29 31 33 36 38 39 41 42 47 48 55 58 62 67
xü 3. 4. 5. 6. Contents Visual Social Relationships 3.1. Social Relationships Online 3.2. The Mediation of Photosharing in Social Relationships 3.3. Instagram Communities Online and Offline 3.3.1. Social Life in Instagram Online Communities 3.3.2. Instagram Communities’ Offline Encounters Visual Media Marketing 4.1. Political Economy of Media and Online Marketing Strategies 4.2. Visual Media Marketing on Instagram: New Techniques 4.2.1. Branding and Users’Engagement 4.2.2. Instagram Communities: Photo Contests and Visual Promotion 4.2.3. Popular Users and Influencers 4.2.4. Private Advertising and Communication Agencies Privacy and Surveillance 5.1. The Paradox of Privacy on Social Media Platforms 5.2. Panopticon and Surveillance Theories in Digital Sociality 5.3. The Pleasure of Watching and Being Watched Within Everyday Life 5.4. Sharing and Protecting Visual Content on Instagram 5.4.1. Routinised Voyeurism Identity: A Visual Representation 6.1. Representations of the Self: A Theoretical Approach 6.2. Fragmented Online Identities 73 74 82 85 86 93 99 102 109 110 113 120 121 125 126 131 134 139 145 151 155 160
Contents 6.3. xiii Representation and Objectification of the Self on Instagram 6.3.1. The Visual Representation of the Self 6.3.2. Selfies and the Other Self 6.3.3. Branding Identities 162 163 169 173 Afterword 179 References 185 Index 207
How does Instagram shape how we relate with each other online? Are users concerned about privacy when documenting their lives in fine detail? How does Instagram work as a marketing machine? Using three years research with 44 Instagram users, Dr Serafinelli explores how Instagram is changing people s visual experiences. Instagram is now by far the most popular online photosharing platform, fuelled by the growth of smart mobile devices, which facilitate photo sharing on the move. As a result, the management pf an online persona is now part of millions of people s everyday reality. This has not gone unnoticed among commercial actors, the savviest of which fully exploit the social dynamics of sharing that underlie the very logic of Instagram. This book shines a spotlight on these dynamics through exploring Instagram and the practice of photosharing. It addresses the issue of how mobile media and visual communication permeate people s daily routines, how marketing influences practice, whether privacy and surveillance concerns are a reality, and how the platform shapes social relationships and identity formation. In its conclusion, this book advances the innovative concept of new mobile visualities to describe the social communication of photography and its huge expansion. Overall, Digital Life on Instagram is an online ethnography fit for the modern age of social media. Dr Elisa Serafinelli works as Research Associate in the Department of Sociological Studies, University of Sheffield, UK.
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any_adam_object | 1 |
author | Serafinelli, Elisa |
author_GND | (DE-588)1168062047 |
author_facet | Serafinelli, Elisa |
author_role | aut |
author_sort | Serafinelli, Elisa |
author_variant | e s es |
building | Verbundindex |
bvnumber | BV045221601 |
classification_rvk | MS 7965 AP 14800 |
ctrlnum | (OCoLC)1061555212 (DE-599)BVBBV045221601 |
discipline | Allgemeines Soziologie |
edition | First edition |
format | Book |
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illustrated | Illustrated |
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institution | BVB |
isbn | 9781787564985 |
language | English |
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physical | xvi, 216 Seiten Illustrationen, Portraits |
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spellingShingle | Serafinelli, Elisa Digital life on Instagram new social communication of photography Instagram (DE-588)1064778283 gnd Gesellschaft (DE-588)4020588-5 gnd Fotografie (DE-588)4045895-7 gnd Alltag (DE-588)4001307-8 gnd |
subject_GND | (DE-588)1064778283 (DE-588)4020588-5 (DE-588)4045895-7 (DE-588)4001307-8 |
title | Digital life on Instagram new social communication of photography |
title_auth | Digital life on Instagram new social communication of photography |
title_exact_search | Digital life on Instagram new social communication of photography |
title_full | Digital life on Instagram new social communication of photography by Elisa Serafinelli |
title_fullStr | Digital life on Instagram new social communication of photography by Elisa Serafinelli |
title_full_unstemmed | Digital life on Instagram new social communication of photography by Elisa Serafinelli |
title_short | Digital life on Instagram |
title_sort | digital life on instagram new social communication of photography |
title_sub | new social communication of photography |
topic | Instagram (DE-588)1064778283 gnd Gesellschaft (DE-588)4020588-5 gnd Fotografie (DE-588)4045895-7 gnd Alltag (DE-588)4001307-8 gnd |
topic_facet | Instagram Gesellschaft Fotografie Alltag |
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