Ogilvy über Werbung im digitalen Zeitalter:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | |
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
München
Verlag Franz Vahlen
[2019]
|
| Schlagworte: | |
| Online-Zugang: | FAB01 FCO01 FHA01 FHI01 FHM01 FHN01 FNU01 FWS01 FWS02 HTW01 UBM01 UBT01 UBY01 UEI03 UER01 UPA01 URL des Erstveröffentlichers |
| Beschreibung: | 1 Online-Ressource (288 Seiten) |
| ISBN: | 9783800657728 |
| DOI: | 10.15358/9783800657728 |
Internformat
MARC
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 736637 |
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| _version_ | 1806189478035849216 |
| any_adam_object | |
| author | Young, Miles |
| author2 | Kirchdörfer Lee, Anja |
| author2_role | trl |
| author2_variant | l a k la lak |
| author_GND | (DE-588)1190198347 (DE-588)1176994204 |
| author_facet | Young, Miles Kirchdörfer Lee, Anja |
| author_role | aut |
| author_sort | Young, Miles |
| author_variant | m y my |
| building | Verbundindex |
| bvnumber | BV045220733 |
| classification_rvk | QP 650 |
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| ctrlnum | (OCoLC)1108325860 (DE-599)BVBBV045220733 |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.15358/9783800657728 |
| format | Electronic eBook |
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| id | DE-604.BV045220733 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T14:48:34Z |
| institution | BVB |
| isbn | 9783800657728 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030609340 |
| oclc_num | 1108325860 |
| open_access_boolean | |
| owner | DE-703 DE-19 DE-BY-UBM DE-29 DE-92 DE-M347 DE-945 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-1049 DE-573 DE-706 DE-1043 DE-Aug4 DE-858 DE-523 DE-739 |
| owner_facet | DE-703 DE-19 DE-BY-UBM DE-29 DE-92 DE-M347 DE-945 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-1049 DE-573 DE-706 DE-1043 DE-Aug4 DE-858 DE-523 DE-739 |
| physical | 1 Online-Ressource (288 Seiten) |
| psigel | ZDB-128-VEL ZDB-128-VGW ZDB-128-VMH ZDB-18-BEL ZDB-128-VGW19 ZDB-128-VMH19 ZDB-128-VEL ZDB-128-VMH19 ZDB-18-BEL FHA_PDA_BEL_Kauf ZDB-128-VMH ZDB-128-VMH19 ZDB-128-VGW ZDB-128-VMH19 ZDB-128-VMH UER_Paketkauf |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Verlag Franz Vahlen |
| record_format | marc |
| spellingShingle | Young, Miles Ogilvy über Werbung im digitalen Zeitalter Ogilvy, David 1911-1999 (DE-588)122376781 gnd Online-Werbung (DE-588)7636951-1 gnd Marketing (DE-588)4037589-4 gnd Werbefachmann (DE-588)4189636-1 gnd Markenartikel (DE-588)4037584-5 gnd Audiovisuelle Medien (DE-588)4068939-6 gnd Digitalisierung (DE-588)4123065-6 gnd Marketingmanagement (DE-588)4168907-0 gnd Werbung (DE-588)4065541-6 gnd Digitale Revolution (DE-588)7854804-4 gnd |
| subject_GND | (DE-588)122376781 (DE-588)7636951-1 (DE-588)4037589-4 (DE-588)4189636-1 (DE-588)4037584-5 (DE-588)4068939-6 (DE-588)4123065-6 (DE-588)4168907-0 (DE-588)4065541-6 (DE-588)7854804-4 |
| title | Ogilvy über Werbung im digitalen Zeitalter |
| title_alt | Ogilvy on Advertising in Digital Age |
| title_auth | Ogilvy über Werbung im digitalen Zeitalter |
| title_exact_search | Ogilvy über Werbung im digitalen Zeitalter |
| title_full | Ogilvy über Werbung im digitalen Zeitalter Miles Young ; aus dem Amerikanischen übersetzt von Anja Kirchdörfer Lee |
| title_fullStr | Ogilvy über Werbung im digitalen Zeitalter Miles Young ; aus dem Amerikanischen übersetzt von Anja Kirchdörfer Lee |
| title_full_unstemmed | Ogilvy über Werbung im digitalen Zeitalter Miles Young ; aus dem Amerikanischen übersetzt von Anja Kirchdörfer Lee |
| title_short | Ogilvy über Werbung im digitalen Zeitalter |
| title_sort | ogilvy uber werbung im digitalen zeitalter |
| topic | Ogilvy, David 1911-1999 (DE-588)122376781 gnd Online-Werbung (DE-588)7636951-1 gnd Marketing (DE-588)4037589-4 gnd Werbefachmann (DE-588)4189636-1 gnd Markenartikel (DE-588)4037584-5 gnd Audiovisuelle Medien (DE-588)4068939-6 gnd Digitalisierung (DE-588)4123065-6 gnd Marketingmanagement (DE-588)4168907-0 gnd Werbung (DE-588)4065541-6 gnd Digitale Revolution (DE-588)7854804-4 gnd |
| topic_facet | Ogilvy, David 1911-1999 Online-Werbung Marketing Werbefachmann Markenartikel Audiovisuelle Medien Digitalisierung Marketingmanagement Werbung Digitale Revolution |
| url | https://doi.org/10.15358/9783800657728 |
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