The Impact of electronic word-of-mouth on consumers and firms:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | German |
| Veröffentlicht: |
Münster
Readbox Unipress
[2018]
|
| Schriftenreihe: | Wissenschaftliche Schriften der WWU Münster. Reihe IV
Band 14 |
| Schlagworte: | |
| Online-Zugang: | Volltext Volltext Inhaltsverzeichnis |
| Beschreibung: | VI, 278 Seiten Illustrationen,. Diagramme |
| ISBN: | 9783840501784 3840501784 |
Internformat
MARC
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| 245 | 1 | 0 | |a The Impact of electronic word-of-mouth on consumers and firms |c Simon Monske |
| 264 | 1 | |a Münster |b Readbox Unipress |c [2018] | |
| 300 | |a VI, 278 Seiten |b Illustrationen,. Diagramme | ||
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| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Wissenschaftliche Schriften der WWU Münster. Reihe IV |v Band 14 | |
| 502 | |b Dissertation |c Universität Münster |d 2017 | ||
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| 653 | |a Electronic Word-Of-Mouth | ||
| 653 | |a Product Reviews | ||
| 653 | |a Information Search | ||
| 653 | |a Customer Journey | ||
| 653 | |a Social Media Monitoring | ||
| 653 | |a Eye-Tracking | ||
| 653 | |a Cluster Analysis | ||
| 653 | |a Produktrezensionen | ||
| 653 | |a Informationssuche | ||
| 653 | |a Kaufentscheidung | ||
| 653 | |a Clusteranalyse | ||
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Datensatz im Suchindex
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|---|---|
| adam_text | TABLE OF CONTENTS
TABLE OF
CONTENTS........................................................................................
I
LIST OF
FIGURES.............................................................................................
V
LIST OF
TABLES............................................................................................VII
LIST OF
ABBREVIATIONS................................................................................
IX
LIST OF
APPENDICES....................................................................................
XI
1 INTRODUCTION TO ELECTRONIC WORD-OF-MOUTH
.....................................
1
1.1.
RELEVANCE....................................................................................
1
1.2. OVERALL RESEARCH GAPS
...............................................................
3
1.3. AIMS AND STRUCTURE OF THE DISSERTATION.................. 7
2 LITERATURE REVIEW OF ELECTRONIC WORD-OF-MOUTH
..........................
15
2.1. THEORETICAL FOUNDATIONS AND DEFINITIONS OF EWOM AND
SOCIAL
MEDIA.............................................................................15
2.2. ANTECEDENTS OF
EWOM.............................................................18
2.2.1. EWOM
SENDERS...........................................................18
2.2.2. EWOM RECEIVERS
.......................................................
20
2.3. EWOM CHARACTERISTICS
.............................................................
22
2.3.1. VOLUME
.......................................................................
23
2.3.2.
VALENCE........................................................................24
2.3.3. VARIANCE
...............................................................
30
2.3.4. HELPFULNESS
.................................................................
31
2.4. EWOM COMMUNICATION PLATFORMS
..........................................
32
2.4.1. REVIEW PLATFORMS
.......................................................
35
2.4.2. SOCIAL MEDIA SITES
......................................................
35
2.4.3. E-COMMERCE PLATFORMS
...............................................
39
2.5. PRODUCT TYPE MODERATORS
........................................................
39
2.6. EWOM MEASUREMENT
...............................................................
41
2.6.1. DEFINITIONS OF EWOM MEASUREMENT
..........................
43
II
_____
THE IMPACT OF ELECTRONIC WORD-OF-MOUTH ON CONSUMERS AND FIRMS
2.6.2. EWOM MEASUREMENT CRITERIA
...................................
44
2.7. EWOM MANAGEMENT
................................................................
47
2.8. IMPACT OF EWOM ON
CONSUMERS.............................................49
2.8.1. CONSUMER DECISION-MAKING PROCESS..........................50
2.8.2. HIERARCHICAL SETS OF PRODUCT ALTERNATIVES...................53
2.8.3. CRITICAL REFLECTION ON THE CONSUMER DECISION-
MAKING PROCESS
...........................................................
54
2.8.4. IMPACT OF EWOM ON THE CONSUMER DECISION-
MAKING PROCESS
...........................................................
56
2.9. IMPACT OF EWOM ON FIRMS
......................................................
57
2.10.IDENTIFLED RESEARCH G APS
.........................................................
59
2.10.1. CONSUMING EWOM
.....................................................
59
2.10.2. MEASURING
EWOM...................................................... 63
2.10.3. MANAGING EWOM
.......................................................
66
3 STUDY 1: SEGMENTING CONSUMER*S DECISION-MAKING STRATEGIES
BASED ON EWOM AND PRODUCT INFORMATION
....................................
69
3.1. INTRODUCTION
..............................................................................
69
3.2. THEORETICAL BACKGROUND
............................................................
73
3.3. STUDY DESIGN
............................................................................
82
3.3.1. EXPERIMENT SETUP
........................................................
85
3.3.2. DATA
.............................................................................
93
3.3.3.
METHODOLOGY..............................................................105
3.4.
RESULTS.....................................................................................107
3.5. DISCUSSION AND MANAGERIAL IMPLICATIONS
...............................
116
4 STUDY 2: DEVELOPMENT OF AN ELECTRONIC WORD-OF-MOUTH
MEASUREMENT
TOOL...........................................................................121
4.1.
INTRODUCTION.............................................................................121
4.2. THEORETICAL BACKGROUND
.........................................................
125
4.3. MEASUREMENT DEVELOPMENT
....................................................
126
THE IMPACT OF ELECTRONIC WORD-OF-MOUTH ON CONSUMERS AND FIRMS III
4.3.1. SEARCH AND
COLLECT.....................................................128
4.3.2. PROCESS AND
ANALYZE..................................................129
4.3.3. CALCULATE DIGITAL SENTIMENT INDEX
............................
133
4.4. IMPACT
AREAS...........................................................................
135
4.5. DISCUSSION AND MANAGERIAL IMPLICATIONS
...............................
139
5 STUDY 3: SOCIAL MEDIA INTELLIGENCE - IMPLICATIONS FOR FIRMS IN
MANAGING ELECTRONIC
WORD-OF-MOUTH...........................................141
5.1.
INTRODUCTION.............................................................................
141
5.2. THEORETICAL
BACKGROUND..........................................................145
5.3. STUDY
DESIGN...........................................................................
155
5.3.1. DATA
..........................................................
156
5.3.2.
METHODOLOGY.............................................................170
5.4.
RESULTS.....................................................................................
171
5.5. DISCUSSION AND MANAGERIAL IMPLICATIONS
...............................
178
6 GENERAL
DISCUSSION..........................................................................
183
6.1. CONTRIBUTIONS AND LINKS BETWEEN CHAPTERS
...........................
184
6.2. SUMMARY OF DISSERTATION PROJECTS
...................................
187
6.2.1. SEGMENTING CONSUMER*S DECISION-MAKING
STRATEGIES BASED ON EWOM AND PRODUCT
INFORMATION...............................................................187
6.2.2. DEVELOPMENT OF AN ELECTRONIC WORD-OF-MOUTH
MEASUREMENT TOOL.....................................................188
6.2.3. SOCIAL MEDIA INTELLIGENCE - IMPLICATIONS FOR
FIRMS IN MANAGING ELECTRONIC WORD-OF-MOUTH
......
188
6.3. SUMMARY OF RESEARCH GAPS, MAJOR RESULTS, AND
MANAGERIAL
IMPLICATIONS.........................................................189
6.4. OUTLOOK TO THE
FUTURE.............................................................193
7
APPENDIX..........................................................................................
195
8
REFERENCES........................................................................................249
|
| any_adam_object | 1 |
| author | Monske, Simon 1984- |
| author_GND | (DE-588)1166813665 |
| author_facet | Monske, Simon 1984- |
| author_role | aut |
| author_sort | Monske, Simon 1984- |
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| collection | ebook |
| ctrlnum | (OCoLC)1055859593 (DE-599)DNB1164648225 |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| indexdate | 2024-07-10T08:11:53Z |
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| series | Wissenschaftliche Schriften der WWU Münster. Reihe IV |
| series2 | Wissenschaftliche Schriften der WWU Münster. Reihe IV |
| spelling | Monske, Simon 1984- Verfasser (DE-588)1166813665 aut The Impact of electronic word-of-mouth on consumers and firms Simon Monske Münster Readbox Unipress [2018] VI, 278 Seiten Illustrationen,. Diagramme txt rdacontent n rdamedia nc rdacarrier Wissenschaftliche Schriften der WWU Münster. Reihe IV Band 14 Dissertation Universität Münster 2017 Produktinformation (DE-588)4227582-9 gnd rswk-swf Online-Werbung (DE-588)7636951-1 gnd rswk-swf Kaufentscheidung (DE-588)4073328-2 gnd rswk-swf Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd rswk-swf Electronic Shopping (DE-588)4215399-2 gnd rswk-swf Informationsbeschaffung (DE-588)4132784-6 gnd rswk-swf Electronic Word-Of-Mouth Product Reviews Information Search Customer Journey Social Media Monitoring Eye-Tracking Cluster Analysis Produktrezensionen Informationssuche Kaufentscheidung Clusteranalyse (DE-588)4113937-9 Hochschulschrift gnd-content Online-Werbung (DE-588)7636951-1 s Electronic Shopping (DE-588)4215399-2 s Mund-zu-Mund-Werbung (DE-588)4509885-2 s Produktinformation (DE-588)4227582-9 s Informationsbeschaffung (DE-588)4132784-6 s Kaufentscheidung (DE-588)4073328-2 s DE-604 Universitäts- und Landesbibliothek Münster (DE-588)5091030-9 pbl Erscheint auch als Online-Ausgabe urn:nbn:de:hbz:6-19149601146 Wissenschaftliche Schriften der WWU Münster. Reihe IV Band 14 (DE-604)BV037255919 14 https://repositorium.uni-muenster.de/document/miami/9e296381-63dd-4561-be55-f81f8ea4fbb2/diss_monske_buchblock.pdf Verlag kostenfrei Volltext https:://nbn-resolving.org/urn:nbn:de:hbz:6-19149601146 Resolving-System kostenfrei Volltext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030607420&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Monske, Simon 1984- The Impact of electronic word-of-mouth on consumers and firms Wissenschaftliche Schriften der WWU Münster. Reihe IV Produktinformation (DE-588)4227582-9 gnd Online-Werbung (DE-588)7636951-1 gnd Kaufentscheidung (DE-588)4073328-2 gnd Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd Electronic Shopping (DE-588)4215399-2 gnd Informationsbeschaffung (DE-588)4132784-6 gnd |
| subject_GND | (DE-588)4227582-9 (DE-588)7636951-1 (DE-588)4073328-2 (DE-588)4509885-2 (DE-588)4215399-2 (DE-588)4132784-6 (DE-588)4113937-9 |
| title | The Impact of electronic word-of-mouth on consumers and firms |
| title_auth | The Impact of electronic word-of-mouth on consumers and firms |
| title_exact_search | The Impact of electronic word-of-mouth on consumers and firms |
| title_full | The Impact of electronic word-of-mouth on consumers and firms Simon Monske |
| title_fullStr | The Impact of electronic word-of-mouth on consumers and firms Simon Monske |
| title_full_unstemmed | The Impact of electronic word-of-mouth on consumers and firms Simon Monske |
| title_short | The Impact of electronic word-of-mouth on consumers and firms |
| title_sort | the impact of electronic word of mouth on consumers and firms |
| topic | Produktinformation (DE-588)4227582-9 gnd Online-Werbung (DE-588)7636951-1 gnd Kaufentscheidung (DE-588)4073328-2 gnd Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd Electronic Shopping (DE-588)4215399-2 gnd Informationsbeschaffung (DE-588)4132784-6 gnd |
| topic_facet | Produktinformation Online-Werbung Kaufentscheidung Mund-zu-Mund-Werbung Electronic Shopping Informationsbeschaffung Hochschulschrift |
| url | https://repositorium.uni-muenster.de/document/miami/9e296381-63dd-4561-be55-f81f8ea4fbb2/diss_monske_buchblock.pdf https:://nbn-resolving.org/urn:nbn:de:hbz:6-19149601146 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030607420&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV037255919 |
| work_keys_str_mv | AT monskesimon theimpactofelectronicwordofmouthonconsumersandfirms AT universitatsundlandesbibliothekmunster theimpactofelectronicwordofmouthonconsumersandfirms |