Marketing, rhetoric, and control: the magical foundations of marketing theory
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge
2018
|
| Schriftenreihe: | Routledge studies in marketing
|
| Schlagworte: | |
| Beschreibung: | 216 Seiten |
| ISBN: | 9781138667273 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV045218561 | ||
| 003 | DE-604 | ||
| 005 | 20181227 | ||
| 007 | t | ||
| 008 | 181004s2018 |||| 00||| eng d | ||
| 020 | |a 9781138667273 |c hbk |9 978-1-138-66727-3 | ||
| 035 | |a (OCoLC)1023724698 | ||
| 035 | |a (DE-599)BVBBV045218561 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-11 | ||
| 082 | 0 | |a 658.8001 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Miles, Chris |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing, rhetoric, and control |b the magical foundations of marketing theory |c Chris Miles |
| 264 | 1 | |a New York ; London |b Routledge |c 2018 | |
| 300 | |a 216 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Routledge studies in marketing | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing-Philosophy | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-315-61898-2 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030607211 | ||
Datensatz im Suchindex
| _version_ | 1804178935586488320 |
|---|---|
| any_adam_object | |
| author | Miles, Chris |
| author_facet | Miles, Chris |
| author_role | aut |
| author_sort | Miles, Chris |
| author_variant | c m cm |
| building | Verbundindex |
| bvnumber | BV045218561 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1023724698 (DE-599)BVBBV045218561 |
| dewey-full | 658.8001 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8001 |
| dewey-search | 658.8001 |
| dewey-sort | 3658.8001 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV045218561 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:11:53Z |
| institution | BVB |
| isbn | 9781138667273 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030607211 |
| oclc_num | 1023724698 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | 216 Seiten |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge studies in marketing |
| spelling | Miles, Chris Verfasser aut Marketing, rhetoric, and control the magical foundations of marketing theory Chris Miles New York ; London Routledge 2018 216 Seiten txt rdacontent n rdamedia nc rdacarrier Routledge studies in marketing Marketing Marketing-Philosophy Erscheint auch als Online-Ausgabe 978-1-315-61898-2 |
| spellingShingle | Miles, Chris Marketing, rhetoric, and control the magical foundations of marketing theory Marketing Marketing-Philosophy |
| title | Marketing, rhetoric, and control the magical foundations of marketing theory |
| title_auth | Marketing, rhetoric, and control the magical foundations of marketing theory |
| title_exact_search | Marketing, rhetoric, and control the magical foundations of marketing theory |
| title_full | Marketing, rhetoric, and control the magical foundations of marketing theory Chris Miles |
| title_fullStr | Marketing, rhetoric, and control the magical foundations of marketing theory Chris Miles |
| title_full_unstemmed | Marketing, rhetoric, and control the magical foundations of marketing theory Chris Miles |
| title_short | Marketing, rhetoric, and control |
| title_sort | marketing rhetoric and control the magical foundations of marketing theory |
| title_sub | the magical foundations of marketing theory |
| topic | Marketing Marketing-Philosophy |
| topic_facet | Marketing Marketing-Philosophy |
| work_keys_str_mv | AT mileschris marketingrhetoricandcontrolthemagicalfoundationsofmarketingtheory |