Native advertising: advertorial disruption in the 21st-century news feed
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge, Taylor & Francis Group
2018
|
| Schriftenreihe: | Disruptions: Studies in digital journalism
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 128 Seiten 23 cm |
| ISBN: | 9781138040410 |
Internformat
MARC
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| 245 | 1 | 0 | |a Native advertising |b advertorial disruption in the 21st-century news feed |c Lisa Lynch |
| 264 | 1 | |a London |b Routledge, Taylor & Francis Group |c 2018 | |
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| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Disruptions: Studies in digital journalism | |
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Internet advertising | |
| 650 | 4 | |a Internet marketing | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Neue Medien |0 (DE-588)4196910-8 |2 gnd |9 rswk-swf |
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| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-315-17511-9 |
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Datensatz im Suchindex
| _version_ | 1804178935495262208 |
|---|---|
| adam_text | NATIVE ADVERTISING
/ LYNCH, LISA M.YYEAUTHOR
: 2019
TABLE OF CONTENTS / INHALTSVERZEICHNIS
NATIVE ADVERTISING SAVES THE NEWSROOM? : HOW NEWS OUTLETS CAME TO
EMBRACE NATIVE ADVERTISING AND HOW AUDIENCES AND REGULATORS GRAPPLE WITH
ITS RISE
STUDIO N: IN-HOUSE NATIVE ADVERTISING AT US AND EUROPEAN NEWS PUBLISHERS
NATIVE ON THE ISSUES : NATIVE ADVERTISING AND ISSUE-BASED MESSAGING FROM
CORPORATIONS AND NONPROFITS
GOING NATIVE AT THE NEW YORK TIMES : A CASE STUDY / BY AVA SIRRAH
THE FUTURE : THE END OF (NATIVE) ADVERTISING AND THE AFTERLIFE OF NEWS
INDEX
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Lynch, Lisa M. 1956- |
| author_GND | (DE-588)12477539X |
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| author_role | aut |
| author_sort | Lynch, Lisa M. 1956- |
| author_variant | l m l lm lml |
| building | Verbundindex |
| bvnumber | BV045218466 |
| callnumber-first | H - Social Science |
| callnumber-label | HF6146 |
| callnumber-raw | HF6146.I58 |
| callnumber-search | HF6146.I58 |
| callnumber-sort | HF 46146 I58 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17300 |
| ctrlnum | (OCoLC)1042817042 (DE-599)BVBBV045218466 |
| dewey-full | 659.1/44 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/44 |
| dewey-search | 659.1/44 |
| dewey-sort | 3659.1 244 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T08:11:52Z |
| institution | BVB |
| isbn | 9781138040410 |
| language | English |
| lccn | 018014080 |
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| physical | 128 Seiten 23 cm |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Routledge, Taylor & Francis Group |
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| series2 | Disruptions: Studies in digital journalism |
| spelling | Lynch, Lisa M. 1956- Verfasser (DE-588)12477539X aut Native advertising advertorial disruption in the 21st-century news feed Lisa Lynch London Routledge, Taylor & Francis Group 2018 128 Seiten 23 cm txt rdacontent n rdamedia nc rdacarrier Disruptions: Studies in digital journalism Includes bibliographical references and index Internet advertising Internet marketing Werbung (DE-588)4065541-6 gnd rswk-swf Neue Medien (DE-588)4196910-8 gnd rswk-swf Nachrichtensendung (DE-588)4127995-5 gnd rswk-swf Neue Medien (DE-588)4196910-8 s Nachrichtensendung (DE-588)4127995-5 s Werbung (DE-588)4065541-6 s DE-604 Erscheint auch als Online-Ausgabe 978-1-315-17511-9 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=030607123&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Lynch, Lisa M. 1956- Native advertising advertorial disruption in the 21st-century news feed Internet advertising Internet marketing Werbung (DE-588)4065541-6 gnd Neue Medien (DE-588)4196910-8 gnd Nachrichtensendung (DE-588)4127995-5 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4196910-8 (DE-588)4127995-5 |
| title | Native advertising advertorial disruption in the 21st-century news feed |
| title_auth | Native advertising advertorial disruption in the 21st-century news feed |
| title_exact_search | Native advertising advertorial disruption in the 21st-century news feed |
| title_full | Native advertising advertorial disruption in the 21st-century news feed Lisa Lynch |
| title_fullStr | Native advertising advertorial disruption in the 21st-century news feed Lisa Lynch |
| title_full_unstemmed | Native advertising advertorial disruption in the 21st-century news feed Lisa Lynch |
| title_short | Native advertising |
| title_sort | native advertising advertorial disruption in the 21st century news feed |
| title_sub | advertorial disruption in the 21st-century news feed |
| topic | Internet advertising Internet marketing Werbung (DE-588)4065541-6 gnd Neue Medien (DE-588)4196910-8 gnd Nachrichtensendung (DE-588)4127995-5 gnd |
| topic_facet | Internet advertising Internet marketing Werbung Neue Medien Nachrichtensendung |
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