Marketing-Konzeption: Grundlagen des ziel-strategischen und operativen Marketing-Managements
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
München
Verlag Franz Vahlen
[2019]
|
| Ausgabe: | 11. , aktualisierte und ergänzte Auflage |
| Schlagworte: | |
| Online-Zugang: | DE-526 DE-521 DE-1043 DE-858 DE-1028 DE-573 DE-M347 DE-92 DE-1049 DE-863 DE-862 DE-523 DE-2070s DE-473 DE-19 DE-703 DE-706 DE-945 DE-29 DE-739 Volltext |
| Beschreibung: | 1 Online-Ressource (XXIII, 1058 Seiten) Illustrationen, Diagramme |
| ISBN: | 9783800657605 |
| DOI: | 10.15358/9783800657605 |
Internformat
MARC
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| 246 | 1 | 3 | |a Marketingkonzeption |
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| 264 | 4 | |c © 2019 | |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 714965 |
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| _version_ | 1810769202681741312 |
| adam_text | |
| any_adam_object | |
| author | Becker, Jochen 1937- |
| author_GND | (DE-588)130178209 |
| author_facet | Becker, Jochen 1937- |
| author_role | aut |
| author_sort | Becker, Jochen 1937- |
| author_variant | j b jb |
| building | Verbundindex |
| bvnumber | BV045217578 |
| classification_rvk | QP 600 |
| classification_tum | WIR 810f |
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| ctrlnum | (OCoLC)1075290411 (DE-599)BVBBV045217578 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.15358/9783800657605 |
| edition | 11. , aktualisierte und ergänzte Auflage |
| format | Electronic eBook |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV045217578 |
| illustrated | Not Illustrated |
| indexdate | 2024-09-21T04:01:21Z |
| institution | BVB |
| isbn | 9783800657605 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030606251 |
| oclc_num | 1075290411 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-703 DE-19 DE-BY-UBM DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-1043 DE-M347 DE-521 DE-573 DE-92 DE-945 DE-523 DE-B768 DE-1049 DE-706 DE-2070s DE-858 DE-526 DE-739 DE-1028 |
| owner_facet | DE-473 DE-BY-UBG DE-703 DE-19 DE-BY-UBM DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-1043 DE-M347 DE-521 DE-573 DE-92 DE-945 DE-523 DE-B768 DE-1049 DE-706 DE-2070s DE-858 DE-526 DE-739 DE-1028 |
| physical | 1 Online-Ressource (XXIII, 1058 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-128-VEL ZDB-128-VGW ZDB-128-VMH ZDB-30-PQE ebook ZDB-128-VGW19 ZDB-128-VMH19 BTW_PDA_PQE_KAUF ZDB-30-PQE BTW_PDA_PQE_KAUF ZDB-30-PQE EUV_EK_EBC ZDB-128-VEL ZDB-128-VMH19 ZDB-30-PQE FFW_Einzelkauf ZDB-128-VMH ZDB-128-VMH19 ZDB-128-VEL UBG_Einzelkauf ZDB-128-VGW ZDB-128-VMH19 |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Verlag Franz Vahlen |
| record_format | marc |
| spellingShingle | Becker, Jochen 1937- Marketing-Konzeption Grundlagen des ziel-strategischen und operativen Marketing-Managements Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingkonzept (DE-588)4120696-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4168907-0 (DE-588)4120696-4 (DE-588)4123623-3 |
| title | Marketing-Konzeption Grundlagen des ziel-strategischen und operativen Marketing-Managements |
| title_alt | Marketing Konzeption Marketingkonzeption |
| title_auth | Marketing-Konzeption Grundlagen des ziel-strategischen und operativen Marketing-Managements |
| title_exact_search | Marketing-Konzeption Grundlagen des ziel-strategischen und operativen Marketing-Managements |
| title_full | Marketing-Konzeption Grundlagen des ziel-strategischen und operativen Marketing-Managements von Prof. Dr. Jochen Becker |
| title_fullStr | Marketing-Konzeption Grundlagen des ziel-strategischen und operativen Marketing-Managements von Prof. Dr. Jochen Becker |
| title_full_unstemmed | Marketing-Konzeption Grundlagen des ziel-strategischen und operativen Marketing-Managements von Prof. Dr. Jochen Becker |
| title_short | Marketing-Konzeption |
| title_sort | marketing konzeption grundlagen des ziel strategischen und operativen marketing managements |
| title_sub | Grundlagen des ziel-strategischen und operativen Marketing-Managements |
| topic | Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingkonzept (DE-588)4120696-4 gnd |
| topic_facet | Marketing Strategisches Management Marketingmanagement Marketingkonzept Lehrbuch |
| url | https://doi.org/10.15358/9783800657605 |
| work_keys_str_mv | AT beckerjochen marketingkonzeptiongrundlagendeszielstrategischenundoperativenmarketingmanagements AT beckerjochen marketingkonzeption |