Contemporary advertising:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY
McGraw-Hill Irwin
[2016]
|
| Edition: | Fifteenth edition, this international student edtion is for use outside the U.S. |
| Subjects: | |
| Item Description: | Includes bibliographical references and indexes Umschlagtitel, abweichendes Titelblatt enthält Angaben der 14. ed. der U.S.-Ausgabe mit den ISBNs: 978-1-25-92126-1, 978-1-259-92126-1, 1-25-992126-3, 1-259-92126-3. - Dritter Verfasser nur auf dem Titelblatt der 14. U.S.-ed. genannt Inhalt entspricht der 14. Auflage der U.S.-Ausgabe |
| Physical Description: | XXXIX, 722 Seiten Illustrationen, Diagramme |
| ISBN: | 1259548155 9781259548154 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV045206529 | ||
| 003 | DE-604 | ||
| 005 | 20240502 | ||
| 007 | t | ||
| 008 | 180924s2016 a||| |||| 00||| eng d | ||
| 020 | |a 1259548155 |9 1-259-54815-5 | ||
| 020 | |a 9781259548154 |9 978-1259-54815-4 | ||
| 035 | |a (OCoLC)1054396581 | ||
| 035 | |a (DE-599)BVBBV045206529 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-521 | ||
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Arens, William F. |e Verfasser |4 aut | |
| 240 | 1 | 0 | |a Contemporary advertising and integrated marketing communications |
| 245 | 1 | 0 | |a Contemporary advertising |c William F. Arens/Michael F. Weigold |
| 250 | |a Fifteenth edition, this international student edtion is for use outside the U.S. | ||
| 264 | 1 | |a New York, NY |b McGraw-Hill Irwin |c [2016] | |
| 300 | |a XXXIX, 722 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and indexes | ||
| 500 | |a Umschlagtitel, abweichendes Titelblatt enthält Angaben der 14. ed. der U.S.-Ausgabe mit den ISBNs: 978-1-25-92126-1, 978-1-259-92126-1, 1-25-992126-3, 1-259-92126-3. - Dritter Verfasser nur auf dem Titelblatt der 14. U.S.-ed. genannt | ||
| 500 | |a Inhalt entspricht der 14. Auflage der U.S.-Ausgabe | ||
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Weigold, Michael F. |e Verfasser |0 (DE-588)170685780 |4 aut | |
| 700 | 1 | |a Arens, Christian |4 oth | |
| 787 | 0 | 8 | |i Überarbeitung von |b 14. ed. |d 2013 |z 978-0-07-131838-9 |w (DE-604)BV040993806 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-030595412 | ||
| 259 | |a 15 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Record in the Search Index
| _version_ | 1804178914141011968 |
|---|---|
| any_adam_object | |
| author | Arens, William F. Weigold, Michael F. |
| author_GND | (DE-588)170685780 |
| author_facet | Arens, William F. Weigold, Michael F. |
| author_role | aut aut |
| author_sort | Arens, William F. |
| author_variant | w f a wf wfa m f w mf mfw |
| building | Verbundindex |
| bvnumber | BV045206529 |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)1054396581 (DE-599)BVBBV045206529 |
| discipline | Wirtschaftswissenschaften |
| edition | Fifteenth edition, this international student edtion is for use outside the U.S. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01950nam a2200469 c 4500</leader><controlfield tag="001">BV045206529</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240502 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">180924s2016 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1259548155</subfield><subfield code="9">1-259-54815-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781259548154</subfield><subfield code="9">978-1259-54815-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1054396581</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV045206529</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-521</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Arens, William F.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="240" ind1="1" ind2="0"><subfield code="a">Contemporary advertising and integrated marketing communications</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Contemporary advertising</subfield><subfield code="c">William F. Arens/Michael F. Weigold</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Fifteenth edition, this international student edtion is for use outside the U.S.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY</subfield><subfield code="b">McGraw-Hill Irwin</subfield><subfield code="c">[2016]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXXIX, 722 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and indexes</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Umschlagtitel, abweichendes Titelblatt enthält Angaben der 14. ed. der U.S.-Ausgabe mit den ISBNs: 978-1-25-92126-1, 978-1-259-92126-1, 1-25-992126-3, 1-259-92126-3. - Dritter Verfasser nur auf dem Titelblatt der 14. U.S.-ed. genannt</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Inhalt entspricht der 14. Auflage der U.S.-Ausgabe</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4151278-9</subfield><subfield code="a">Einführung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Weigold, Michael F.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170685780</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Arens, Christian</subfield><subfield code="4">oth</subfield></datafield><datafield tag="787" ind1="0" ind2="8"><subfield code="i">Überarbeitung von</subfield><subfield code="b">14. ed.</subfield><subfield code="d">2013</subfield><subfield code="z">978-0-07-131838-9</subfield><subfield code="w">(DE-604)BV040993806</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-030595412</subfield></datafield><datafield tag="259" ind1=" " ind2=" "><subfield code="a">15</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV045206529 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:11:32Z |
| institution | BVB |
| isbn | 1259548155 9781259548154 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030595412 |
| oclc_num | 1054396581 |
| open_access_boolean | |
| owner | DE-521 |
| owner_facet | DE-521 |
| physical | XXXIX, 722 Seiten Illustrationen, Diagramme |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | McGraw-Hill Irwin |
| record_format | marc |
| spelling | Arens, William F. Verfasser aut Contemporary advertising and integrated marketing communications Contemporary advertising William F. Arens/Michael F. Weigold Fifteenth edition, this international student edtion is for use outside the U.S. New York, NY McGraw-Hill Irwin [2016] XXXIX, 722 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and indexes Umschlagtitel, abweichendes Titelblatt enthält Angaben der 14. ed. der U.S.-Ausgabe mit den ISBNs: 978-1-25-92126-1, 978-1-259-92126-1, 1-25-992126-3, 1-259-92126-3. - Dritter Verfasser nur auf dem Titelblatt der 14. U.S.-ed. genannt Inhalt entspricht der 14. Auflage der U.S.-Ausgabe Advertising Werbung (DE-588)4065541-6 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Werbung (DE-588)4065541-6 s DE-604 Weigold, Michael F. Verfasser (DE-588)170685780 aut Arens, Christian oth Überarbeitung von 14. ed. 2013 978-0-07-131838-9 (DE-604)BV040993806 15 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Arens, William F. Weigold, Michael F. Contemporary advertising Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4151278-9 |
| title | Contemporary advertising |
| title_alt | Contemporary advertising and integrated marketing communications |
| title_auth | Contemporary advertising |
| title_exact_search | Contemporary advertising |
| title_full | Contemporary advertising William F. Arens/Michael F. Weigold |
| title_fullStr | Contemporary advertising William F. Arens/Michael F. Weigold |
| title_full_unstemmed | Contemporary advertising William F. Arens/Michael F. Weigold |
| title_short | Contemporary advertising |
| title_sort | contemporary advertising |
| topic | Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Werbung Einführung |
| work_keys_str_mv | AT arenswilliamf contemporaryadvertisingandintegratedmarketingcommunications AT weigoldmichaelf contemporaryadvertisingandintegratedmarketingcommunications AT arenschristian contemporaryadvertisingandintegratedmarketingcommunications AT arenswilliamf contemporaryadvertising AT weigoldmichaelf contemporaryadvertising AT arenschristian contemporaryadvertising |