Contemporary advertising:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
McGraw-Hill Irwin
[2016]
|
| Ausgabe: | Fifteenth edition, this international student edtion is for use outside the U.S. |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and indexes Umschlagtitel, abweichendes Titelblatt enthält Angaben der 14. ed. der U.S.-Ausgabe mit den ISBNs: 978-1-25-92126-1, 978-1-259-92126-1, 1-25-992126-3, 1-259-92126-3. - Dritter Verfasser nur auf dem Titelblatt der 14. U.S.-ed. genannt Inhalt entspricht der 14. Auflage der U.S.-Ausgabe |
| Beschreibung: | XXXIX, 722 Seiten Illustrationen, Diagramme |
| ISBN: | 1259548155 9781259548154 |
Internformat
MARC
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| 100 | 1 | |a Arens, William F. |e Verfasser |4 aut | |
| 240 | 1 | 0 | |a Contemporary advertising and integrated marketing communications |
| 245 | 1 | 0 | |a Contemporary advertising |c William F. Arens/Michael F. Weigold |
| 250 | |a Fifteenth edition, this international student edtion is for use outside the U.S. | ||
| 264 | 1 | |a New York, NY |b McGraw-Hill Irwin |c [2016] | |
| 300 | |a XXXIX, 722 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and indexes | ||
| 500 | |a Umschlagtitel, abweichendes Titelblatt enthält Angaben der 14. ed. der U.S.-Ausgabe mit den ISBNs: 978-1-25-92126-1, 978-1-259-92126-1, 1-25-992126-3, 1-259-92126-3. - Dritter Verfasser nur auf dem Titelblatt der 14. U.S.-ed. genannt | ||
| 500 | |a Inhalt entspricht der 14. Auflage der U.S.-Ausgabe | ||
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
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| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Weigold, Michael F. |e Verfasser |0 (DE-588)170685780 |4 aut | |
| 700 | 1 | |a Arens, Christian |4 oth | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-030595412 | ||
| 259 | |a 15 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804178914141011968 |
|---|---|
| any_adam_object | |
| author | Arens, William F. Weigold, Michael F. |
| author_GND | (DE-588)170685780 |
| author_facet | Arens, William F. Weigold, Michael F. |
| author_role | aut aut |
| author_sort | Arens, William F. |
| author_variant | w f a wf wfa m f w mf mfw |
| building | Verbundindex |
| bvnumber | BV045206529 |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)1054396581 (DE-599)BVBBV045206529 |
| discipline | Wirtschaftswissenschaften |
| edition | Fifteenth edition, this international student edtion is for use outside the U.S. |
| format | Book |
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| genre_facet | Einführung |
| id | DE-604.BV045206529 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T08:11:32Z |
| institution | BVB |
| isbn | 1259548155 9781259548154 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030595412 |
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| physical | XXXIX, 722 Seiten Illustrationen, Diagramme |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | McGraw-Hill Irwin |
| record_format | marc |
| spelling | Arens, William F. Verfasser aut Contemporary advertising and integrated marketing communications Contemporary advertising William F. Arens/Michael F. Weigold Fifteenth edition, this international student edtion is for use outside the U.S. New York, NY McGraw-Hill Irwin [2016] XXXIX, 722 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and indexes Umschlagtitel, abweichendes Titelblatt enthält Angaben der 14. ed. der U.S.-Ausgabe mit den ISBNs: 978-1-25-92126-1, 978-1-259-92126-1, 1-25-992126-3, 1-259-92126-3. - Dritter Verfasser nur auf dem Titelblatt der 14. U.S.-ed. genannt Inhalt entspricht der 14. Auflage der U.S.-Ausgabe Advertising Werbung (DE-588)4065541-6 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Werbung (DE-588)4065541-6 s DE-604 Weigold, Michael F. Verfasser (DE-588)170685780 aut Arens, Christian oth Überarbeitung von 14. ed. 2013 978-0-07-131838-9 (DE-604)BV040993806 15 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Arens, William F. Weigold, Michael F. Contemporary advertising Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4151278-9 |
| title | Contemporary advertising |
| title_alt | Contemporary advertising and integrated marketing communications |
| title_auth | Contemporary advertising |
| title_exact_search | Contemporary advertising |
| title_full | Contemporary advertising William F. Arens/Michael F. Weigold |
| title_fullStr | Contemporary advertising William F. Arens/Michael F. Weigold |
| title_full_unstemmed | Contemporary advertising William F. Arens/Michael F. Weigold |
| title_short | Contemporary advertising |
| title_sort | contemporary advertising |
| topic | Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Werbung Einführung |
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