APA-Zitierstil (7. Ausg.)

Arens, W. F., & Weigold, M. F. (2016). Contemporary advertising (Fifteenth edition, this international student edtion is for use outside the U.S.). McGraw-Hill Irwin.

Chicago-Zitierstil (17. Ausg.)

Arens, William F., und Michael F. Weigold. Contemporary Advertising. Fifteenth edition, this international student edtion is for use outside the U.S. New York, NY: McGraw-Hill Irwin, 2016.

MLA-Zitierstil (9. Ausg.)

Arens, William F., und Michael F. Weigold. Contemporary Advertising. Fifteenth edition, this international student edtion is for use outside the U.S. McGraw-Hill Irwin, 2016.